Press release
Global Power Bank Market Size Expected to Expand from USD 12.4 Billion in 2025 to USD 20.6 Billion by 2032 | Persistence Market Research
The global power bank market size is projected to reach US$ 12.4 billion in 2025 and is expected to expand to US$ 20.6 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032). With smartphones and portable devices becoming essential to modern life, demand for reliable charging solutions is rising at a remarkable pace. From corporate professionals and avid travelers to outdoor enthusiasts and students, power banks have emerged as indispensable tools to ensure continuous connectivity, productivity, and entertainment.The evolution of the market is fueled by innovations in wireless charging, high-capacity batteries, and multi-device support. Products such as Ambrane's AeroSync Quad, Xiaomi's Power Bank Lite Set, and Anker's MagGo Qi2 Slim 5K exemplify the shift toward compact, multi-functional, and Qi2-certified wireless charging solutions. As mobile penetration grows and consumers adopt hybrid lifestyles, power banks are no longer just accessories-they are critical enablers of a connected digital world.
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Market Overview and Statistics
Power banks, also known as portable chargers, provide a convenient energy source to recharge electronic devices such as smartphones, laptops, tablets, and wearables on the go. With global smartphone ownership surpassing 80%, the reliance on mobile devices for communication, work, and entertainment has created a significant need for portable charging solutions.
The market has experienced steady growth, moving from US$ 10.9 billion in 2024 to US$ 12.4 billion in 2025, and is forecasted to expand further as demand for high-capacity, fast-charging solutions exceeding 20,000mAh rises. Online retailing has become a dominant distribution channel, while the 8,001 to 20,000mAh segment leads in capacity-based adoption. North America emerges as a leading region, supported by high digital penetration and hybrid working models, while South Asia and Oceania are registering rapid growth driven by affordable solutions and increasing smartphone penetration.
Key Highlights from the Report
• Rising smartphone penetration in less-electrified countries fuels power bank demand.
• Wireless charging adoption is driving growth in advanced, premium power banks.
• Online sales channels are projected to dominate with a 53% share by 2025.
• Power banks with 8,001-20,000mAh capacity will lead with a 69% share in 2025.
• North America is projected to grow at 8.5% CAGR due to hybrid work adoption.
• South Asia and Oceania are the fastest-growing regional markets for power banks.
Market Segmentation
By battery capacity, the market is divided into below 3,000mAh, 3,001-8,000mAh, 8,001-20,000mAh, and above 20,000mAh. Among these, the 8,001-20,000mAh segment dominates, capturing nearly 69% of the share in 2025, due to its ability to charge devices multiple times while remaining compact enough for portability. Ultra-high-capacity power banks above 20,000mAh are gaining traction among heavy users, gamers, and travelers who demand uninterrupted power for multiple devices.
By distribution channel, online platforms such as Amazon, Flipkart, and direct-to-consumer brand websites are expected to command more than half of global sales. The convenience of price comparison, wider product availability, and discounts has made e-commerce the preferred choice. Offline retail, however, remains important in emerging economies where in-person purchases and brand visibility drive sales.
Regional Insights
North America is projected to dominate the market through 2025, with a CAGR of 8.5%. The U.S. leads due to rising dependence on mobile devices for hybrid and remote work, coupled with strong adoption of premium wireless power banks.
South Asia and Oceania are the fastest-growing regions, fueled by increasing smartphone adoption, growing middle-class populations, and demand for affordable, reliable charging solutions. These markets present substantial opportunities for brands targeting budget-conscious consumers with feature-rich yet cost-effective models.
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Market Drivers
The primary driver of growth is the surging smartphone and mobile device penetration worldwide. With people increasingly reliant on digital platforms for work, communication, shopping, and entertainment, demand for portable energy solutions continues to soar. The trend of outdoor activities, travel, and mobile lifestyles is further boosting adoption.
Additionally, innovations such as fast charging, solar-enabled power banks, and Qi2-certified wireless models are reshaping consumer preferences. The growing number of remote workers and digital nomads ensures sustained demand for compact, high-capacity solutions.
Market Restraints
Challenges such as counterfeit and low-quality power banks continue to hamper market trust and growth. Substandard products not only compromise device safety but also affect consumer confidence.
Moreover, advancements in smartphone battery technologies-including ultra-fast charging and longer-lasting batteries-may reduce the reliance on external power banks over time. Stringent safety regulations and battery certification standards also increase production costs for manufacturers.
Market Opportunities
Opportunities lie in the development of eco-friendly, solar-powered, and lightweight power banks, catering to environmentally conscious consumers. The integration of AI and IoT features for smart monitoring of energy use will further enhance adoption in premium markets.
Rising demand in emerging economies, where electricity access is limited or inconsistent, presents untapped potential. Brands that focus on affordability, durability, and localized distribution strategies are well-positioned to capture significant growth.
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Reasons to Buy the Report
✔ Understand market growth projected at 7.4% CAGR through 2032.
✔ Gain insights into leading segments, such as 8,001-20,000mAh capacity power banks.
✔ Identify fastest-growing regions, including South Asia and Oceania.
✔ Evaluate opportunities in wireless charging and eco-friendly designs.
✔ Benchmark against top players shaping innovation in the power bank industry.
Frequently Asked Questions (FAQs)
How Big is the Power Bank Market in 2025?
Who are the Key Players in the Global Power Bank Market?
What is the Projected Growth Rate of the Power Bank Market?
What is the Market Forecast for Power Banks by 2032?
Which Region is Expected to Dominate the Power Bank Industry?
Company Insights
Key players operating in the power bank market include:
1. Anker Innovations Technology Co., Ltd.
2. Xiaomi Corporation
3. Ambrane India Pvt. Ltd.
4. Samsung SDI Co., Ltd.
5. Lenovo Group Limited
6. Sony Corporation
7. Intex Technologies
8. Huawei Technologies Co., Ltd.
9. Philips Electronics
10. Aukey Technology Co., Ltd.
Recent Developments:
• In 2024, Anker Innovations launched its MagGo Qi2 Slim 5K, offering faster and more reliable wireless charging.
• In 2023, Xiaomi introduced the Power Bank Lite Set, catering to budget-conscious consumers with high-capacity features.
Conclusion
The global power bank market is on a strong upward trajectory, driven by increasing smartphone ownership, mobile lifestyles, and technological advancements in charging solutions. With North America at the forefront and South Asia emerging as a high-growth region, the industry is ripe for innovation.
From wireless and solar-powered chargers to AI-enabled smart devices, the next generation of power banks will redefine convenience and efficiency. For both established players and new entrants, opportunities lie in balancing affordability with advanced features to cater to the diverse needs of global consumers.
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About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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