Lotions (Including Sunscreens) Global Market Insights: Growth Drivers, Size & Forecasts to 2029

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What Is the Forecasted Market Growth Rate of the Lotions (Including Sunscreens) Industry?
The market size of lotions, including sunscreens, has seen a significant surge in growth over the recent years. The market, which was valued at $87.73 billion in 2024, is projected to reach $94.47 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.7%. Factors such as increased consumer awareness and education, fashion and beauty trends, climate and environmental issues, and market competition are driving this growth throughout the historic period.

How Will the Lotions (Including Sunscreens) Market Size Evolve From 2025 to 2029?
Anticipated to witness robust expansion in the coming years, the market size of lotions, inclusive of sunscreens, is predicted to reach $132.41 billion by 2029, with a compound annual growth rate (CAGR) of 8.8%. Factors contributing to the growth in the forecast period include global health considerations, ingredient innovations, bespoke and personalized products, increased disposable income, social media influence, and a focus on environmental sustainability. Dominant market trends projected for the said period encompass an increased use of natural and organic ingredients, advancements in sunscreen technology, a heightened focus on sustainable packaging, the rise of digital marketing and e-commerce, and heightened global awareness around sun protection.

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What Are the Main Growth Drivers in the Lotions (Including Sunscreens) Market Today?
The lotion market is projected to expand rapidly due to the surge in the millennial population. Millennials are individuals born approximately between 1981 and 1996 and are recognized for maturing alongside swift technological developments and significant societal changes. The high birth rates during the 1980s and 1990s, coupled with advancements in healthcare, caused a substantial boost in the millennial populace. Lotions and skincare products align with the millennials' staunch emphasis on wellness and self-care, a reflection of lifestyle patterns prevalent among this swiftly growing demographic group. As reported by Global News, a media enterprise based in Canada, from July 1, 2022, to July 1, 2023, the population of millennials increased by 457,354, solely due to an influx of permanent and temporary immigrants. Consequently, the surging millennial population is propelling the lotion market's growth.

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Which Lotions (Including Sunscreens) Market Segment Is Expected to Lead Through 2029?
The lotions (including sunscreens) market covered in this report is segmented -

1) By Type: Dry Skin Body Lotion, Oily Skin Body Lotion, Normal Skin Body Lotion, Other Types
2) By Channel: Direct Sales, Distributor
3) By Application: Men, Women, Baby

Subsegments:
1) By Dry Skin Body Lotion: Intensive Moisturizing Lotion, Nourishing Cream, Hydrating Body Butter, Repairing Lotion
2) By Oily Skin Body Lotion: Lightweight Gel Lotion, Oil-Free Lotion, Mattifying Lotion, Non-Comedogenic Lotion
3) By Normal Skin Body Lotion: Daily Moisturizing Lotion, Balanced Hydration Lotion, Lightweight Cream, All-Purpose Body Lotion
4) By Other Types: Sensitive Skin Lotion, Anti-Aging Body Lotion, Fragrance-Free Lotion, Herbal or Natural Body Lotion, Specialty Lotions

Which Market Trends Are Expected to Dominate Lotions (Including Sunscreens) Industry Growth?
The surge in need for products that offer multiple benefits has seen a swift rise. Items like foundations that incorporate anti-aging serums, sunblocking lotions, nail enamels with UV defense, and those promising anti-aging effects are making their way in the market. It's projected that multi-functional solutions will increasingly permeate various categories, including hair care products offering anti-aging properties or fragrances, to lipsticks infused with lip care benefits.

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Which Companies Hold the Largest Market Share in the Lotions (Including Sunscreens) Sector?
Major companies operating in the lotions (including sunscreens) market include Johnson and Johnson Services Inc., Procter & Gamble Company, Unilever plc, L'Oréal SA, Kimberly-Clark Corp., Colgate-Palmolive Company, Estée Lauder Companies Inc., Beiersdorf AG, L'Oréal USA Inc., Shiseido Co. Ltd., Coty Inc., Galderma Laboratories L.P., Avon Products Inc., Revlon Inc., The Hain Celestial Group Inc., St Ives, Crabtreeand Evelyn Ltd., Aveeno, Groupe Clarins, The Derma Co., Honasa Consumer Ltd., Jergens Inc., Murad LLC, Pharmaceutical Specialties Inc., La Roche-Posay Laboratoire Pharmaceutique, Avalon Natural Products Inc., EltaMD Inc., Hempz Pure Herbal Extracts, Laboratoires Dermatologiques Avene, Uprising Science Private Limited

Where Is the Lotions (Including Sunscreens) Market Experiencing the Highest Growth?
Asia-Pacific was the largest region in the lotions market in 2024. Western Europe was the second-largest region in the global lotions market. The regions covered in the lotions (including sunscreens) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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