Dual Phase Cleanser Market to Reach CAGR 9,1% by 2031 Top 20 Company Globally

The dual phase cleanser industry has emerged as one of the fastest-growing segments in the global skincare market, propelled by rising consumer awareness of advanced skincare routines and the demand for effective yet gentle cleansing products. Dual phase cleansers, typically combining an oil-based phase to dissolve makeup and impurities with a water-based phase to refresh and hydrate skin, have become popular for their multifunctional benefits.

In 2024, the global dual phase cleanser market is valued at approximately USD 488 million, and it is projected to expand to USD 893 million by 2031, reflecting a compound annual growth rate (CAGR) of 9.1% over the forecast period. The average global retail price per unit of dual phase cleansers is estimated at USD 45, with 10,8 million units sold in 2024, driven largely by online retail expansion and demand from Asias beauty-conscious consumers.

Latest Trends and Technological Developments
innovation in formulation and sustainability. On June 2024, LOréal announced the launch of a dual phase micellar-oil cleanser under its Garnier brand, incorporating biodegradable ingredients and eco-certified packaging to meet growing environmental concerns. On August 2024, Shiseido unveiled a premium dual phase cleanser in Japan, using rice bran oil and bio-fermented actives to strengthen the skin barrier while cleansing, highlighting the integration of traditional Asian ingredients with advanced cosmetic science. Additionally, Korean beauty brands are experimenting with micro-emulsion technology to improve the blending of the two phases, delivering smoother application and enhanced efficacy.
South Korea, Japan, and China dominate the dual phase cleanser market in both innovation and consumption. South Korea remains the epicenter of product development, with K-beauty brands leading global trends by combining dual phase cleansers with added skincare benefits such as exfoliation and hydration boosters. Japans consumer base favors premium formulations, with domestic giants and niche brands targeting women over 30 who seek multifunctional cleansing as part of anti-aging regimens. In China, the market is booming thanks to e-commerce giants such as Tmall and JD.com, which report double-digit annual growth in sales of dual phase cleansers, particularly among urban Gen Z and millennial consumers who follow Korean and Japanese skincare trends.

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Dual Phase Cleanser by Type:
Oil and Water Biphasic

Oil and Micelar Water Biphasic

Silicone Oil and Water

Ester Oil and Water

Others

Dual Phase Cleanser by Application:
Waterproof Makeup Removal

Daily Gentle Cleansing

SPF/ Sunscreen Removal

Others

Global Top 20 Key Companies in the Dual Phase Cleanser Market
LOréal S.A

Estée Lauder Companies Inc

Shiseido Company Limited

Unilever PLC

Procter & Gamble Co.

Amorepacific Corporation

LG Household & Health Care Ltd

Beiersdorf AG

Kao Corporation

Johnson & Johnson Services Inc.

Clarins Group

Cotty Inc

MaryKay Inc

Natura & Co Holding S.A.

Henkel AG & Co. KGaA

Lancôme

Clinique

Bobbi Brown Cosmetics

MAC Cosmetics

Proya Cosmetics

Regional Insights
Show a rapidly expanding but still underpenetrated market. Indonesia, the ASEAN's largest skincare market, is seeing increased adoption of dual phase cleansers as international brands and local startups educate consumers on double cleansing routines. Middle-class consumers in Jakarta, Bandung, and Surabaya are particularly driving demand, with e-commerce platforms like Shopee and Tokopedia becoming major distribution channels. Thailand and Vietnam are also emerging markets, where skincare routines are shifting toward more elaborate cleansing steps, and dual phase cleansers are gaining popularity in urban centers. Singapore, with its affluent consumer base, is dominated by premium imports, while Malaysia and the Philippines are registering strong growth through mid-priced, mass-market brands.
The industry faces several challenges that could influence its trajectory. Pricing remains a barrier for mass adoption in lower-income segments, as many dual phase cleansers are positioned at the mid-to-premium level. Competition from single-phase micellar waters and gel cleansers also pressures brand differentiation, particularly in Western markets. Regulatory hurdles regarding ingredient safety and sustainability certifications in Europe and Asia may add compliance costs for global brands. Moreover, as consumer awareness shifts toward sustainability, companies must invest in recyclable packaging and clean-label formulations to maintain trust.
The success in the dual phase cleanser market will depend on differentiation through natural formulations, skin health claims, and eco-friendly branding. Companies investing in R&D for multi-benefit cleansers such as those with exfoliating enzymes or probiotic infusions will gain a competitive edge. In Asia and ASEAN, localized marketing strategies that emphasize skin compatibility in humid climates and affordability for middle-class consumers will be vital. Strategic partnerships with dermatology clinics, influencers, and beauty e-commerce platforms are expected to accelerate brand visibility and adoption.

Product Models
Dual-phase cleansers are skincare products composed of two distinct liquid layers typically oil and water-based that must be shaken together before use. This design allows them to combine effective makeup removal and gentle cleansing, offering flexibility and efficiency.
Oil & Water Biphasic Classic two-layer formula where the oil phase dissolves waterproof makeup, and the water phase refreshes and removes residue. Notable products include:
Swiss Image Bi-Phase Micellar Water: it removes makeup while hydrating, brightening, and maintaining moisture even with waterproof formulas.
Lancôme Bi-Facil Double-Action Eye Makeup Remover: effortlessly erases waterproof mascaras and eyeliners without tugging at fragile skin.
Make Over Powerskin Bi-Phase Oil Micellar Water: Oil and water layers dissolve waterproof makeup in one swipe, leaving no residue
Nivea Biphasic Makeup Remover: tackles waterproof makeup quickly without irritation or residue.
Sephora Bi-Phase Makeup Remover: gentle on the eyes and wont leave a sticky or greasy feel safe for sensitive skin types.
Oil & Micellar Water Biphasic Combines cleansing oil with micellar water (tiny cleansing molecules), giving a deeper yet gentle cleanse for long-wear and heavy makeup. Examples include:
Kefus Biphasic Micellar Water Facial Makeup Remover: dissolve stubborn long-wear makeup while leaving skin soft, fresh, and free of greasy residue suitable even for dry or sensitive skin.
Bifesta Dual Phase Pore Clear Micellar Water: targets waterproof makeup while gently exfoliating dead skin for smoother, clearer complexion.
REVUELE Bi-Phase Micellar Water Makeup Remover Argan Oil: lift away impurities and micelles to purify the skin, leaving a soft, refreshed finish with no greasy feel.
Byphasse Biphasic Waterproof Micellar Solution: it provided deep cleansing with no need to rinse, removes even the most stubborn makeup with no greasy residue.
Glosense Dual-Phase Micellar Makeup Remover: A gentle, hydrating, fragrance-free cleansing that removes waterproof makeup and soothes sensitive skin
Silicone Oil & Water Uses lightweight silicone oils that glide smoothly, breaking down makeup without heaviness and leaving a silky, non-greasy finish. Notable products include:
Watsons Bi-Phase Micellar Water Deep Cleanser (Lip & Eye): Merges silicone-rich oil with water to dissolve waterproof makeup while keeping skin smooth and hydrated.
InStyle Reviewed "2 Clean to Be True" Makeup Remover Givenchy: Features silicone and mineral oils in a dual-layer formula to lift tough, waterproof eye makeup without leaving a residue
La Tulipe Two Phase Remover: Lightweight texture enriched with rice bran oil and cyclopentasiloxane; ideal for removing waterproof makeup from eyes and lips without greasiness.
Euphidra Dual-Phase Makeup Remover (Purify No Stress): A fragrance- and alcohol-free solution combining oil and water phases; contains plant glycerol for hydration and is safe for sensitive skin.
TYRO Double Phase Makeup Remover: Gently tilting rather than shaking to preserve molecular integrity.
Ester Oil & Water Employs plant-based or synthetic esters instead of traditional oils, offering a gentle, skin-friendly option with added hydration and less pore-clogging risk. Examples include:
CARINDUO Bi-Phase Micellar Makeup Remover Yunasence: Uses ester-based oil and micellar water enriched with cucumber and sea kelp for soothing cleansing
Clarins Instant Eye Waterproof Makeup Remover: A refined oil-water formula that gently lifts waterproof eye makeup without leaving a greasy residue or irritating delicate skin.
Simple Dual-Effect Eye Makeup Remover: Combines oil and water layers with vitamin E and provitamin B5 for quick, gentle makeup removal free from harsh chemicals and won Best of Beauty 2016.
Eterea Cosmesi Naturale Biphasic Makeup Remover: An organic blend of floral waters and nourishing oils (baobab, apricot, and rice) that effectively removes makeup while toning and calming the skin.
Make B Biphasic Makeup Remover with Vitamins-O Boticário: Vitamin-enriched formula that gently and effectively melts away makeup while delivering nourishing care.

The global dual phase cleanser market is on a steady growth trajectory, driven by evolving skincare routines, product innovation, and rising consumer spending on premium beauty solutions. Asia leads in both demand and innovation, while ASEAN, particularly Indonesia, offers significant opportunities for market expansion due to growing middle-class adoption and e-commerce penetration. With a strong CAGR of 9.1% and increasing unit sales, the segment presents attractive growth opportunities for both global and regional players.

Investor Analysis
For investors, the report underscores that dual phase cleansers represent a sweet spot between innovation and consumer demand in the skincare market. What makes this segment important is its resilience, as cleansers are an essential part of daily routines and generate high repeat-purchase rates. How investors can benefit is by identifying brands that align with sustainability, clean-label formulations, and strong e-commerce distribution networks. Why this matters now is because consumer awareness of double cleansing is surging, especially in Asia, creating a long-term shift in skincare consumption that benefits brands with strong innovation pipelines.
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5 Reasons to Buy This Report
Provides accurate market size, growth rate, unit sales, and price-per-unit data through 2031.
Offers deep regional insights into Asia and ASEAN markets, with emphasis on Indonesias growth potential.
Tracks the latest technological innovations and product launches with verified dates.
Identifies top five industry players and benchmarks their strategic approaches.
Delivers actionable investor-focused insights for capitalizing on market opportunities.
5 Key Questions Answered
What is the size of the global dual phase cleanser market in 2024, and what is the projected CAGR through 2031?
What is the average global unit price and total units sold for dual phase cleansers?
Which regions, particularly in Asia and ASEAN, are driving the fastest adoption, and why?
What are the biggest industry challenges, including regulatory and competitive pressures?
Who are the top five industry players, and how are they positioning themselves to capture growth?
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: key insights, key emerging trends, etc.
Chapter 3: Manufacturers competitive analysis, detailed analysis of the product manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 5 & 6: Sales, revenue of the product in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: The main points and conclusions of the report.

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