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Changing Consumer Preferences in the Global Bakery Market

08-27-2025 10:41 AM CET | Food & Beverage

Press release from: 6Wresearch- Market Intelligence Solutions

Changing Consumer Preferences in the Global Bakery Market

The global bakery market is witnessing steady market growth worldwide. The ongoing evolving consumer preferences, lifestyle changes, and innovations in product offerings are supporting the market expansion around the world. Furthermore, bakery products such as bread, cakes, pastries, biscuits, and cookies are experiencing strong demand globally. Moreover, increasing disposable incomes, growing urbanisation, and a rising demand for convenient, ready-to-eat food options are further boosting the market expansion.

According to 6Wresearch, the Global Bakery Market is expected to witness steady growth at a compound annual growth rate (CAGR) of 4.20% from 2025 to 2031. Several factors are fueling the growth of the global bakery industry. Firstly, Major drivers such as the convenience factor, the rising demand for healthier alternatives, innovation in flavours, packaging, and formats are supporting the steady growth of the market around the world. Additionally, rapid growth in e-commerce and online food delivery platforms has further shaped the market dynamics.

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Consumer Trends and Preferences
Several key trends are shaping the global bakery market. The major trend is the growing demand for baked goods with low fat, reduced sugar, and high fibre content. Additionally, the growing popularity of gluten-free and vegan bakery products is boosting the market growth. Premium and artisanal bakery products are also gaining traction due to their freshness, quality, and authenticity. Furthermore, ongoing innovation of indulgent products such as speciality cakes, gourmet cookies, and flavoured pastries further drives the market expansion around the world.

Regional Insights
• North America: The region maintains a stronghold on the market due to high per-capita consumption of bakery products.
• Asia-Pacific: This region is the fastest-growing, fueled by rising incomes, expanding urban populations, and a growing taste for Western bakery items.
• Middle East and Africa: Growing urbanisation and exposure to global food trends are driving bakery consumption.

Challenges in the Market
The global bakery market faces several critical challenges, even with the steady growth. Rising health concerns over excessive sugar and carbohydrate consumption are posing major challenges by hindering demand for conventional bakery products. Additionally, fluctuating raw material prices, particularly wheat, sugar, and dairy, also create barriers which are hampering the market growth. Producers face difficulties due to increasing regulatory standards around labelling, food safety, and health claims. Overall, continuous innovation and differentiation to retain consumer interest are required to overcome these issues in the market and also contribute to market expansion.

Future Outlook
The global bakery market is expected to witness robust growth in the future, driven by ongoing innovation around the world. Advancements in functional ingredients, sustainable sourcing, and clean-label formulations will likely grow in the coming years. Furthermore, producers investing in automation and digital technologies will be projected to experience stable growth in the market. Rising awareness regarding health and sustainability drives the strong demand for Plant-based and fortified bakery items. Additionally, the continued rise of online retail channels and direct-to-consumer models will shape the market dynamics in future.

Conclusion
The global bakery market is estimated to have grown steadily in recent years due to the blend of tradition and innovation. The increasing demand for healthier, premium, and customised bakery products will support the market growth worldwide. Additionally, evolving tastes, regional diversity, and technological advancements will shape the market dynamics. The ability to adapt swiftly to changing consumer needs will encourage long-term growth for producers.

Related Topics:
https://www.6wresearch.com/industry-report/europe-bakery-market-outlook
https://www.6wresearch.com/industry-report/switzerland-bakery-market
https://www.6wresearch.com/industry-report/latin-america-bakery-market-outlook
https://www.6wresearch.com/industry-report/united-states-us-bakery-market

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6Wresearch is the premier, one stop market intelligence and advisory centre, known for its best in class business research and consulting activity. We provide industry research reports and consulting service across different industries and geographies which provide industry players an in-depth coverage and help them in decision making before investing or enter into a particular geography.

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