Press release
FCBJerseys to Launch Special Commemorative Soccer Series on International Rural Women's Day
FCBJerseys announced today the official launch of the "Mother Earth" special commemorative soccer series on September 9, 2025, International Rural Women's Day. Drawing inspiration from contemporary rural women as the core design concept, this collection aims to highlight the vital role rural women play in agricultural development, food security, and community stability. The company pledges to donate 10% of all profits from the series to international women's organizations, supporting initiatives for rural women's education, entrepreneurship, and rights protection.Design Concept: Celebrating the Strength and Resilience of Rural Women
The "Mother Earth" series is a collaborative effort between FCBJerseys Sportswear and rural women artists from Asia, Africa, and Latin America, blending traditional craftsmanship with modern sports aesthetics:
- Pattern Design: Jerseys feature digital prints inspired by hand embroidery, depicting crop growth patterns and women's labor scenes.
- Color Palette: Natural hues drawn from the earth (ochre), crops (golden yellow), and sky (azure blue).
- Design Highlights:
- Inner collar embroidered with "She Feeds the World"
- Cuffs incorporate traditional local textile patterns
- Back numbers replaced with symbols representing crop growth cycles
- Material Innovation: Organic cotton and regenerative fibers from agricultural waste are used.
"These design elements are a silent tribute to rural women worldwide," explained Maria Fernandez, Design Director at FCBJerseys Sportswear. "Every pattern tells the story of their deep connection to the land."
Social Context: Addressing the Real Challenges Faced by Rural Women
According to the latest data from the United Nations Food and Agriculture Organization (FAO):
- Rural women make up 43% of the agricultural labor force but own only 13% of the world's farmland.
- Improving rural women's access to resources could increase agricultural yields by 20-30%.
- 150 million people worldwide face food insecurity due to gender disparities.
"This series is not just sportswear but a vehicle for social change," said Zhang Wei, CEO of FCBJerseys Sportswear. "Through the global platform of soccer, we hope to raise awareness about the critical role of rural women."
Philanthropic Partnerships and Impact
10% of profits will support:
1. Education Empowerment: A digital literacy program for rural women in partnership with UN Women.
2. Skills Training: Leadership training for women in African agricultural cooperatives.
3. Rights Advocacy: Land rights protection projects for rural women in Latin America.
Alvaro Lario, President of the International Fund for Agricultural Development (IFAD), commented: "This innovative collaboration model sets a new paradigm for private sector support of rural women's development."
Athlete Endorsements and Testing
The series has garnered support from several female soccer stars:
- Marta Vieira da Silva, Captain of the Brazilian Women's Team: "My grandmother was a rural woman, and this series fills me with pride."
- Wang Shuang, Chinese Women's Team: "I hope this series will help more people recognize the strength of rural women."
Sustainability Commitment
The series continues FCBJerseys Sportswear's environmental ethos:
- Use of GOTS-certified organic materials.
- Waterless printing technology reducing water consumption by 90%.
- Packaging made from biodegradable straw composite materials.
Product Information
- Global limited edition of 9,999 sets (symbolizing long-term support).
- Each product includes a QR code sharing stories of rural women.
- Pre-sales begin on September 10, 2025.
About FCBJerseys Sportswear
As a B Corp-certified company, FCBJerseys Sportswear is committed to promoting social equality through sports and has initiated numerous public welfare projects focused on female athletes and marginalized groups.
Media Contact
Corporate Social Responsibility Department
FCBJerseys Sportswear
FCBJerseys Official Homepage: https://www.fcbjerseys.ru
2100 Bartow Ave, Bronx, NY 10475, United States
FCBJerseys specializes in soccer and sports technology, with the mission of "making every run more professional." The company integrates design, smart manufacturing and global sales, and its soccer jerseys, training wear, boots and smart equipment are sold in 50 countries, with annual sales exceeding 3 million pieces.
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