Male Toiletries Industry Set to Achieve $36.54 Billion Milestone by 2029 | Steady 6.2% CAGR

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What Is the Long-Term Growth Forecast for the Male Toiletries Market Size 2025?
Over the past years, there's been a consistent rise in the size of the male toiletries market. It is projected to expand from $27.6 billion in 2024 to $28.73 billion in 2025, presenting a compound annual growth rate (CAGR) of 4.1%. The past growth in this market is attributed to the boom in e-commerce, shifting gender norms, efficient media and advertising strategies, evolving lifestyles, and a substantial increase in disposable income.

What CAGR is Forecasted for the Male Toiletries Market Through 2029?
The market for male toiletries is anticipated to witness substantial expansion in the coming years, with a prediction to reach $36.54 billion in 2029, growing at a compound annual growth rate (CAGR) of 6.2%. Factors contributing to this growth during the forecast period include personalized grooming, an increase in men's skincare knowledge, online subscription services, the use of natural and organic ingredients, and the aging male demographic. Significant trends expected during the forecast period encompass toiletries suitable for travel, eco-friendly and sustainable items, gender-neutral products, cb*d-enhanced products, and intelligent grooming accessories.

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What Are the Critical Factors Driving Male Toiletries Market Development?
The global growth in population is predicted to influence the expansion of the male toiletries market. Male toiletries consist of items used by men to maintain their personal cleanliness, such as oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors. For example, the World Population Prospects 2022 report by the United Nations Department of Economic and Social Affairs, a UK-based entity focused on achieving social, economic, and environmental goals, forecasts the worldwide population to hit 8.0 billion by mid-November 2022, a significant rise from 2.5 billion in 1950. Since 2010, an extra billion people have been added, and an additional 2 billion since 1998. In 2022, Eastern and South-Eastern Asia, with 2.3 billion people or 29%, and Central and Southern Asia, with 2.1 billion or 26%, were identified as the most densely populated regions on earth. Hence, population growth is anticipated to drive the expansion of the male toiletries market.

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How Does the Male Toiletries Market Break Down Across Major Segments?
The male toiletries market covered in this report is segmented -

1) By Product: Deodorants, Haircare Products, Skincare Products, Shower Products
2) By Type: Mass Products, Premium Products
3) By Distribution Channel: Super markets And Hyper markets, Pharmacies, Specialty Stores, Departmental Stores, Other Distribution Channels

Subsegments:
1) By Deodorants: Roll-On Deodorants, Spray Deodorants, Stick Deodorants, Natural Or Organic Deodorants
2) By Haircare Products: Shampoos, Conditioners, Hair Styling Products, Hair Treatments
3) By Skincare Products: Facial Cleansers, Moisturizers, Sunscreens, Shaving Products
4) By Shower Products: Body Wash, Bar Soap, Shower Gels, Exfoliating Scrubs

What Are the Major Trends Transforming the Male Toiletries Industry?
Leading businesses in the male toiletries market are concentrating their efforts on releasing men's care products to extend their product offerings and meet the rising demand for specialized haircare, skincare, and grooming treatments that target men's unique needs. Male grooming items constitute a broad spectrum of personal hygiene products specifically designed for men to enhance their look, cleanliness, and grooming practices. The goal of this initiative is to revolutionize men's grooming through the endorsement of self-care habits that are both inclusive and groundbreaking. For example, in April 2024, BOHEM, a men's personal grooming product line, was launched by Piramal Pharma Limited, a company based in India. The range consists of a hair removal spray, beard growth oil, and underarm roll-on. BOHEM anticipates extending its product offering to encompass face washes, serums, and shower gels, meeting the varied needs of contemporary men. This expansion signifies the brand's dedication to delivering all-encompassing grooming solutions.

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Which Players Are Driving Innovation in the Male Toiletries Market?
Major companies operating in the male toiletries market include Beiersdorf AG, L'Oréal S.A., The Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Vi-John Group, Unilever plc, Edgewell Personal Care, Koninklijke Philips N.V., Natura & Co., Colgate-Palmolive Company, Johnson & Johnson, The Hut.com Ltd., Brickell Brands LLC, The Hut.com Limited, Baxter of California LLC, Bulldog Skincare Limited, Harry's Inc., Jack Black LLC, Aramis Inc., Malin+Goetz LLC, Menaji Worldwide LLC, Men's Society Limited, Murdock London Limited, Neville Limited, Proraso S.r.l., Recipe for Men AB, Taylor of Old Bond Street Limited, The Art of Shaving LLC, Truefitt & Hill Limited, Uppercut Deluxe Pty. Ltd.

Which Regions Are Driving Global Male Toiletries Market Expansion?
North America was the largest region in the male toiletries market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the male toiletries market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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