Humectants Market to Grow at 8.4% CAGR, Reaching $44.67 Billion by 2029

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Humectants Market Outlook: How is the Market Expected to Grow by 2025?
The size of the humectants market has seen robust growth in the past few years. The market value is forecasted to increase from $30.6 billion in 2024 to $32.3 billion in 2025, with a compound annual growth rate (CAGR) of 5.6%. The growth observed in the past period can be ascribed to factors such as expansion in food and beverage sector, usage in pharmaceuticals, widespread of dry and sensitive skin disorders, functional attributes in food, and increased demand in the agriculture sector.

Humectants Market Forecast: What Size Will It Reach By 2029?
Expectations are high for significant expansion in the humectants market in the upcoming years. The market's worth is projected to reach $44.67 billion by 2029, growing at a compounded annual rate of 8.4%. Factors contributing to this predicted growth during the forecast period include an increase in the clean beauty trend, the prevalence of e-commerce platforms, the rise in functional foods and nutraceuticals, healthcare application R&D, and issues relating to global water scarcity. Innovations in packaging, custom personal care products, biotechnology advancements, cross-sector collaborations, and formulation innovations are some key trends anticipated during the forecast period.

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Which Key Market Drivers Will Shape Humectants Industry Trends in 2025-2029?
An increment in the cosmetics demand is predicted to stimulate the humectants market's expansion. Cosmetics are products designed to modify or enhance one's appearance, with humectants being a common moisturizing constituent used in items like lotions, shampoos, and other cosmetic products. They draw moisture from the surrounding air into the skin's outer layer, which means increased cosmetics use will drive the growth of the humectant market. Take, for example, a report issued in July 2022 by the International Trade Administration, a department of the US Commerce working to boost the export of nonagricultural U.S. goods and services. This report indicated that the Canadian cosmetics market yielded approximately USD 1.24 billion in 2021 and predicted an annual growth rate of 1.45%, expected to raise returns to USD 1.8 billion by 2024. Thus, the humectant market's growth is being fueled by increased demand for cosmetic products.

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What Are the High-Growth Segments in the Humectants Market?
The humectants market covered in this report is segmented -

1) By Product: Sugar Alcohol, Alpha Hydroxy Acid, Glycols, Other Products
2) By Source: Synthetic, Natural
3) By Application: Food And Beverages, Oral And Personal Care, Pharmaceuticals, Animal Feed, Paint And Coating, Pesticides, Other Application

Subsegments:
1) By Sugar Alcohol: Glycerin, Sorbitol, Xylitol
2) By Alpha Hydroxy Acid: Lactic Acid, Glycolic Acid, Citric Acid
3) By Glycols: Propylene Glycol, Ethylene Glycol
4) By Other Products: Urea, Honey, Aloe Vera Extract

Which Global Trends Are Driving Humectants Market Expansion?
A key trend gaining traction in the humectants market is a rise in innovations. Firms active in this market are focusing on introducing novel concepts and products to maintain their competitive standing. For instance, in 2022, Nexus Ingredient, a UK-based firm that specializes in the creation and promotion of various products, including humectants, binders, natural preservatives, fibers, and natural emulsifiers/stabilizers, introduced MoistPlus Syrup. This all-natural humectant syrup, derived from cassava root, is free of gluten, dairy, allergens, fructose, and grains. The unique performance of MoistPlus syrup encompasses superior humectant effects, control of water absorption and humidity, enhanced aesthetic results, extension of shelf life, preserved product purity, improved yields, and natural coloration.

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Who Are the Fastest-Growing Companies in the Humectants Industry?
Major companies operating in the humectants market include Ashland Global Holdings Inc., Barentz International BV, Brenntag SE, Cargill Incorporated, DuPont Tate & Lyle Bio Products Company LLC, Ingredion Incorporated, Corbion N.V, The Lubrizol Corporation, Vantage Specialty Chemicals Inc., VMP Chemiekontor GmbH, Lipo Chemicals Inc., Ederma Pharma India Private Limited., 5M Biotech India, Roquette Frères Ltd., Xena International Inc., Archer Daniels Midland Company, BASF SE, DuPont de Nemours Inc., Croda International plc, Wacker Chemie AG, Akzo Nobel N.V., Clariant AG, Eastman Chemical Company, Solvay S.A., Evonik Industries AG, PPG Industries Inc., Stepan Company, Huntsman Corporation, Glanbia plc, Galaxy Surfactants Ltd.

What Is the Regional Outlook for the Humectants Market by 2029?
North America was the largest region in the humectants market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global humectants market during the forecast period. The regions covered in the humectants market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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