Vietnam Hospitality Market Size to Reach USD 31.84 Billion by 2030 - Driven by Tourism Growth and Expanding Hotel Chains

Introduction: Vietnam Hospitality Market Size and Outlook

According to a 2025 report on the Vietnam hospitality market by Mordor Intelligence, the hospitality industry in Vietnam reached USD 22.44 billion in 2025 and is forecasted to advance to USD 31.84 billion by 2030, translating into a steady 7.25% CAGR through the period. This growth highlights the country's rising reputation as a top travel destination in Southeast Asia, supported by thriving international arrivals, a growing domestic tourism base, and increasing investments in hospitality infrastructure.

The Vietnam hospitality market size is also benefiting from favorable government policies aimed at strengthening tourism competitiveness, new infrastructure projects across cities and coastal regions, and expanding private-sector investments from both domestic and international hotel operators. With demand growing across leisure, business, and alternative accommodation segments, the sector is set for significant transformation.

Report Overview: https://www.mordorintelligence.com/industry-reports/hospitality-industry-in-vietnam?utm_source=openpr

Key Trends in the Vietnam Hospitality Industry

1. Strong Tourism Growth Driving Hotel Demand
Tourism remains the backbone of the hospitality industry in Vietnam, with rising numbers of international travelers boosting hotel occupancy levels year-round. Urban destinations like Hanoi and Ho Chi Minh City, along with popular beach resorts such as Da Nang and Nha Trang, are experiencing higher room demand across luxury and mid-scale segments. Domestic travel is also expanding rapidly as disposable incomes rise, leading to increased leisure spending among local travelers.

2. Expansion of Hotel Chains and Branded Properties
The entry and expansion of global hospitality chains have added diversity and competition to the Vietnam hospitality industry trends. Brands such as Marriott International, Accor, and InterContinental Hotels Group (IHG) are expanding their portfolios to capture growing demand for international-standard accommodations. At the same time, domestic players like Vinpearl and Muong Thanh Hospitality are scaling up operations to compete in the luxury and mid-tier segments, strengthening the country's hotel infrastructure with large-scale resort complexes and urban business hotels.

3. Rising Digital Adoption and OTA Influence
Online booking platforms and direct digital booking channels have revolutionized the Vietnam hospitality industry statistics, making travel planning more accessible to both domestic and international guests. The growing role of Online Travel Agencies (OTAs) has widened the reach of hotels, enabling them to attract global travelers while providing competitive pricing and promotional offers. Digital adoption has also improved customer engagement through mobile check-ins, digital concierge services, and loyalty programs, shaping the future of the hospitality experience in Vietnam.

4. Growth in Alternative Accommodation and Eco-Friendly Stays
Alongside traditional hotels, there is rising demand for boutique resorts, homestays, and eco-lodges among younger and environmentally conscious travelers. Coastal regions and cultural heritage sites have witnessed the development of sustainable tourism projects, offering travelers unique experiences beyond conventional city hotels. This diversification of lodging options is enriching the Vietnam hospitality industry trends, attracting niche traveler segments seeking authentic and eco-friendly experiences.

5. MICE Tourism Boosting Urban Hospitality Sector
The Meetings, Incentives, Conferences, and Exhibitions (MICE) segment is another important driver of the hospitality industry in Vietnam. With expanding convention centers and international business events being hosted in Hanoi, Ho Chi Minh City, and Da Nang, demand for upscale hotels with conference facilities and business amenities is on the rise. The combination of leisure and business travel is expected to support year-round hotel demand, reducing the seasonal fluctuations that traditionally impact hospitality performance.

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Vietnam Hospitality Market Segmentation:

The Vietnam hospitality market is segmented across multiple categories to provide detailed insights into demand patterns and investment opportunities:

By Type

Chain Hotels

Independent Hotels

By Accommodation Class

Luxury

Mid & Upper-Mid-Scale

Other Accommodation Types

By Booking Channel

Direct Digital

OTAs (Online Travel Agencies)

Other Channels

By Geographic Region

Northern Vietnam (Hanoi & Surrounds)

Central Coast & Highlands

Other Regions

This segmentation shows how the Vietnam hospitality market size spans across diverse accommodation formats, ownership structures, and digital channels, meeting the needs of both business travelers and leisure tourists across multiple regions.

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Key Players in the Vietnam Hospitality Industry

The Vietnam hospitality industry comprises a mix of domestic operators and international hotel chains competing for market share across luxury, mid-tier, and budget segments.

Vinpearl - A leading domestic brand known for luxury resorts, integrated leisure complexes, and theme parks, contributing significantly to Vietnam's high-end tourism segment.

Muong Thanh Hospitality - One of Vietnam's largest privately owned hotel chains, offering mid-scale and upscale properties across major cities and provinces.

Marriott International - Expanding its portfolio of premium and luxury hotels to cater to growing international business and leisure travel demand.

Accor - Operating a diverse range of brands from economy to luxury, providing broad coverage across urban and coastal destinations.

InterContinental Hotels Group (IHG) - Strengthening its presence with premium properties serving both corporate and leisure segments in key tourism hubs.

These companies are driving competition through service quality enhancements, sustainability initiatives, and the introduction of internationally recognized hospitality standards across Vietnam.

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Conclusion: Future Outlook for the Vietnam Hospitality Market

The Vietnam hospitality market is poised for sustained growth, supported by expanding tourism infrastructure, rising foreign investments, and increasing digital adoption across booking platforms. The combined influence of international hotel chains, domestic players, and alternative accommodation providers ensures travelers have access to diverse lodging experiences at competitive price points.

Government initiatives to promote tourism, improve air connectivity, and develop business travel hubs are expected to further strengthen the market. As competition intensifies, hotels are focusing on service personalization, eco-friendly practices, and loyalty-driven customer engagement to stand out in the market.

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Industry Related Reports

Austria Hospitality Market: The Austria Hospitality Market is Segmented by Type (Chain Hotels and Independent Hotels), by Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-Scale Hotels and Luxury Hotels).
Get more insights: https://www.mordorintelligence.com/industry-reports/hospitality-industry-in-austria?utm_source=openpr

Germany Hospitality Market: Germany Hospitality Market is segmented by Type (Chain Hotels and Independent Hotels) and Segment (Service Apartments, Budget and Economy Hotels, Mid- and Upper Mid-scale Hotels, and Luxury Hotels).
Get more insights: https://www.mordorintelligence.com/industry-reports/hospitality-industry-in-germany?utm_source=openpr

Canada Hospitality Market: The Canada Hospitality Industry Report is Segmented by Type (Chain Hotels and Independent Hotels) and Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-Scale Hotels, And Luxury Hotels).
Get more insights: https://www.mordorintelligence.com/industry-reports/hospitality-industry-in-canada?utm_source=openpr

Singapore Hospitality Market: Singapore Hospitality Market is Segments Into by Type (Chain Hotels and Independent Hotels), Accommodation Class (Luxury, Mid & Upper-Mid-Scale, and Other), Booking Channel (Direct Digital, Otas, and Other), Geographic Region (Marina Bay / Downtown Core, Orchard Road, and Other).
Get more insights: https://www.mordorintelligence.com/industry-reports/hospitality-industry-in-singapore?utm_source=openpr

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