How big is the Europe Pet Food Market growth expected to be by 2033?

Europe Pet Food Market Forecast by 2033

Market Size in 2024: USD 35.6 Billion
Market Forecast in 2033: USD 63.2 Billion
Market Growth Rate 2025-2033: 6.1%

The Europe pet food market has demonstrated robust and steady expansion, with its size reaching USD 35.6 billion in 2024. The positive momentum is projected to continue, with the market expected to grow at a compound annual growth rate (CAGR) of 6.1% between 2025 and 2033. This growth is driven by several key factors, including a significant increase in pet ownership, the widespread expansion of e-commerce platforms, and a strong focus on product innovation and development. The industry is effectively responding to the evolving demands of pet parents who prioritize health, wellness, and high-quality nutrition for their companion animals, positioning the market for substantial future gains.

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Growth Drivers of the European Pet Food Market

The Rising Trend of Pet Humanization and Ownership

The pet humanization trend is a core driver of the European pet food market, as pet owners increasingly view their animals as integral family members. This shift in perception has led to a greater willingness to spend on premium pet care products, mirroring consumer behaviors in the human food sector. The demand is no longer just for basic sustenance, but for nutritionally complete and specialized diets that promote a pet's long-term health and well-being. According to the European Pet Food Industry Federation (FEDIAF), a significant portion of the European population shares their homes with a pet, with 91 million households in the EU owning at least one in 2022. This high rate of pet ownership creates a consistently strong consumer base for the industry. Pet parents are actively seeking out products that offer specific benefits, such as formulas designed for a pet's age, breed, or specific health conditions. The market is adapting to meet these sophisticated demands with a wide range of products, including those with natural, organic, or limited ingredients. This focus on high-quality, tailor-made nutrition underscores the emotional connection between pets and their owners, and it is a powerful force propelling the European pet food market forward. The trend encourages manufacturers to innovate, focusing on ingredient quality, safety, and nutritional transparency to build trust and brand loyalty with health-conscious consumers.

The Expansion of E-commerce and Digital Retail

The rapid expansion of e-commerce platforms has fundamentally transformed the retail landscape of the Europe pet food market, providing unprecedented convenience and accessibility for pet parents. Online stores allow consumers to browse a vast selection of brands, formulations, and specialty diets, from the comfort of their homes. This digital accessibility is particularly appealing to busy individuals who may not have the time to regularly visit physical pet stores. It provides a platform where they can easily compare products, read detailed ingredient lists, and access peer reviews before making a purchasing decision. Beyond convenience, the digital space has become a hub for niche and specialty pet food companies to reach a broader audience, fostering greater product diversity and consumer choice. This includes a wide array of options such as natural, organic, grain-free, and hypoallergenic pet food, which cater to specific dietary needs and preferences. Furthermore, online platforms often offer subscription services and home delivery options, which simplifies the process of managing a pet's food supply and ensure a consistent availability of their preferred diet. The streamlined logistics and direct-to-consumer model facilitated by e-commerce are strengthening the connection between brands and consumers, encouraging a more personalized shopping experience and driving continued growth in the European pet food sector.

A Focus on Innovation and Product Development

Innovation and continuous product development are crucial drivers shaping the European pet food market. Pet parents today are more informed and demanding than ever before, seeking pet food products that align with human health and wellness trends. This has led to a significant shift from conventional, mass-market products toward premium and specialized offerings. Manufacturers are heavily investing in research and development to create new formulations that feature high-quality, balanced, and diverse ingredients. This includes a growing interest in novel protein sources, such as insects or plant-based proteins, which offer sustainable and hypoallergenic alternatives to traditional meat. Additionally, the development of functional foods that address specific health concerns, such as joint support, digestive health, or weight management, is gaining momentum. Companies are also innovating in packaging, moving toward more sustainable and eco-friendly solutions to appeal to environmentally conscious consumers. The market's ability to evolve with these sophisticated consumer expectations is a primary reason for its sustained growth. This commitment to meeting the evolving needs and preferences of pets and their owners through scientific research and creative product design is a hallmark of the dynamic European pet food industry. It ensures that the market remains relevant and continues to provide innovative solutions for the health and well-being of the region's pet population.

Europe Pet Food Market Segmentation

The report has segmented the market based on pet type, product type, pricing type, ingredient type, distribution channel and country.

Analysis by Pet Type

• Dog Food
• Cat Food
• Others

Analysis by Product Type

• Dry Pet Food
• Wet and Canned Pet Food
• Snacks and Treats

Analysis by Pricing Type

• Mass Products
• Premium Products

Analysis by Ingredient Type

• Animal Derived
• Plant Derived

Analysis by Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

Analysis by Country

• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Europe Pet Food Market News

• April 2025: BioCraft Pet Nutrition and Prefera Petfood announced the launch of Europe's first cat food made from cultured mouse meat, signaling a major innovation in sustainable pet nutrition.
• February 2025: UK-based companies Meatly and THE PACK collaborated to launch Chick Bites, a commercially available dog treat made with cultivated chicken, a first for the European market.
• May 2025: At the Zoomark international trade show in Italy, the Pet Vision Awards recognized innovative pet food products, including a high-meat-content, gently steamed dog food and a plant-based snack line for small animals.
• April 2024: General Mills announced the acquisition of European pet food brand Edgard & Cooper, known for its organic and eco-friendly products, as part of a strategic initiative to expand its global portfolio.
• October 2023: German pet food manufacturer Josera announced it will open a new dry pet food plant in Poland in 2025, expanding its existing production capacity in the region.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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