Press release
Global Mobile Advertising Market Expected to Reach US$ 263 Billion by 2021
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Mobile advertising presents the companies with an opportunity to stretch out the services to the target audience more conveniently. Nowadays, consumer directed ad-content is widely being promoted through various social media platforms such as Facebook, Google, Pinterest, BizSugar, etc. which are extensively accessed through various mobile devices. The other major factors for the proliferation of the mobile advertising industry are easy availability of mobile phone handsets and internet data. This has motivated a larger part of the consumer section to spend their disposable income on media and entertainment. Since their time spent on browsing different websites has increased, mobile advertising has become a viable source for the companies to promote their content.
The report has segmented the market on the basis of the various platforms used for mobile advertising such as mobile search, mobile display, mobile video, social media, mobile websites, QR code, messaging, etc. Currently, the major contributing segments in the market are mobile search and mobile display. The main industries using mobile advertising are retail, automobile, financial services, telecom, travel, etc.
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On the basis of regional segmentation, North America has emerged as the largest market in mobile advertising, followed by Asia-Pacific, Europe, Middle East & Africa and Latin America. An analysis of the competitive landscape has also been provided in the report. Some of the key players in the industry are Facebook, Google, Microsoft, Millennial Media, Twitter and Yahoo.
This report provides a deep insight into the global mobile advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter’s five forces analysis, mobile advertising pricing models, margins in mobile advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mobile advertising industry in any manner.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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