Over-The-Counter (OTC) Artificial Tears Market to Grow at 5.8% CAGR, Reaching $6.19 Billion by 2029

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Over-The-Counter (OTC) Artificial Tears Market Outlook: How is the Market Expected to Grow by 2025?
The size of the over-the-counter (OTC) artificial tears market has experienced significant growth lately. It is expected to expand from $4.66 billion in 2024 to $4.94 billion in 2025, at a compound annual growth rate (CAGR) of 6.1%. The surge in the preceding period can be linked to a rise in dry eye syndrome cases, more screen usage amongst workers, increased knowledge about eye cleanliness, a surge in the aged population with eye problems, and wider retail access to eye care items.

Over-The-Counter (OTC) Artificial Tears Market Forecast: What Size Will It Reach By 2029?
Expect a substantial expansion in the over-the-counter (OTC) artificial tears market size in the upcoming years. It's predicted to surge to $6.19 billion in 2029 at a compound annual growth rate (CAGR) of 5.8%. Several factors are predicted to fuel this growth throughout the forecast period, including an increased demand for preservative-free products, greater use of digital devices among the younger demographics, an escalating tendency towards self-administered eye treatments, the growth of online pharmacy networks, and a higher incidence of allergy-induced eye dryness. The forecast period will also see key trends such as advancements in tear formulation technology, product innovations involving hyaluronic acid and lipids, the creation of eco-friendly packaging solutions, increased focus on research and development for drug-free eye lubricants, and the incorporation of smart dispensers and dosage systems.

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Which Key Market Drivers Will Shape Over-The-Counter (OTC) Artificial Tears Industry Trends in 2025-2029?
The rising occurrence of eye disorders is anticipated to fuel the expansion of the over-the-counter (OTC) artificial tears market. Eye disorders, which can result in vision impairments or loss if not addressed, impede the eye's normal structure or functionality. Aging populations have a higher incidence of these disorders, which in turn increases the demand for advanced eye care solutions. Over-the-counter (OTC) artificial tears contribute to eye disorder management by providing soothing lubrication to alleviate dryness and irritation, thus enhancing overall eye comfort by shielding the ocular surface. As reported by the Association of Optometrists, a UK-based member organization, in September 2023, England had 22,552 new vision impairment certifications in 2022. Of these, diabetic eye disease accounted for 1,344 cases, glaucoma for 3,614 cases, and age-related macular degeneration for 10,865 cases. Consequently, the increasing occurrence of eye disorders is promoting the over-the-counter (OTC) artificial tears market's growth.

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What Are the High-Growth Segments in the Over-The-Counter (OTC) Artificial Tears Market?
The over-the-counter (otc) artificial tears market covered in this report is segmented -
1) By Type: Cellulose Derived Tears, Glycerin Derived Tears, Oil-Based Emulsion Tears, Polyethylene Glycol
2) By Container Type: Plastic Single Dose Container, Plastic Multi-Dose Container, Other Container Types
3) By Formulation: Preservative Based, Non-Preservative Based
4) By Application: Dry Eye Syndrome, Allergies, Infections, Ultraviolet (UV) And Blue Light Protection, Contact Lens Moisture Retention, Other Applications
5) By Distribution Channel: Hospital Pharmacies, Drug Store And Retail Pharmacies, Online Pharmacies

Subsegments:
1) By Cellulose Derived Tears: Hydroxypropyl Methylcellulose (HPMC), Carboxymethylcellulose (CMC), Hypromellose
2) By Glycerin Derived Tears: Pure Glycerin Formulations, Glycerin with Additional Lubricants, Glycerin Combined with Electrolytes
3) By Oil-Based Emulsion Tears: Mineral Oil Based, Castor Oil Based, Safflower Oil Based, Flaxseed Oil Based
4) By Polyethylene Glycol: Polyethylene Glycol 400, Polyethylene Glycol 800, Polyethylene Glycol with Propylene Glycol

Which Global Trends Are Driving Over-The-Counter (OTC) Artificial Tears Market Expansion?
The key players in the artificial tears market, sold over-the-counter, are concentrating their efforts on creating cutting-edge preservative-free formulas, such as those that stabilize the lipid layer, which offer effective and long-lasting relief. The process of lipid layer stabilization fortifies the outer oily layer of the tear film, reducing tear evaporation and promoting eye moisture conservation. In February 2025, for example, Alcon Inc., an eye care company based in Switzerland, launched its over-the-counter product, SYSTANE PRO Preservative-Free (PF), which is an artificial tear possessing a three-fold formula designed to hydrate, rejuvenate, and safeguard dry eyes. This product's unique multi-dose preservative-free format brings together hyaluronate, nano-lipids, and HP-Guar to deliver profound hydration, restore tear film equilibrium, and shield the ocular surface. This results in long-lasting dry eye relief with reduced irritation even with regular usage.

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Who Are the Fastest-Growing Companies in the Over-The-Counter (OTC) Artificial Tears Industry?
Major companies operating in the over-the-counter (otc) artificial tears market are AbbVie Inc., Abbott Laboratories Inc., Novartis AG, Alcon Inc., Bausch Health Companies Inc., Sun Pharmaceutical Industries Ltd., CooperVision Inc., Cipla Limited, Santen Pharmaceutical Co. Ltd., Rohto Pharmaceutical Co. Ltd., Prestige Consumer Healthcare Inc., AFT Pharmaceuticals Limited, URSAPHARM Arzneimittel GmbH, OCuSOFT Inc., OASIS Medical Inc., NovaBay Pharmaceuticals Inc., Laboratoires Théa S.A.S., GBN Pharmaceuticals, I-MED Pharma Inc., Opdenas Lifesciences.

What Is the Regional Outlook for the Over-The-Counter (OTC) Artificial Tears Market by 2029?
North America was the largest region in the over-the-counter (OTC) artificial tears market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the over-the-counter (otc) artificial tears market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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