Press release
Rising Preference For Low-Alcohol Drinks Fueling The Growth Of The Market Due To Increasing Health Consciousness And Demand For Moderate Alcohol Options : A Key Catalyst Accelerating Rose Wine Market Growth in 2025
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.Rose Wine Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size of rose wine has seen robust growth in recent years. There's a projected growth from $3.88 billion in 2024 to $4.21 billion in 2025, indicating a compound annual growth rate (CAGR) of 8.5%. This increase in the historic period is due to the rising demand for high-end wines, a surge in casual drinking, heightened interest among young consumers, growth in wine tourism, and a growing consciousness regarding the health benefits of wine.
Rose Wine Market Size Forecast: What's the Projected Valuation by 2029?
The market for rose wine is projected to undergo significant expansion in the coming years, increasing to a value of $5.78 billion by 2029 with a compound annual growth rate (CAGR) of 8.2%. The anticipated growth within the forecast frame is linked to the escalating influence of social media, the increase in innovative approaches to wine packaging, the rising preference for lighter drink options, the expanding trend of seasonal drinking, and an increased accessibility in emerging markets. Key trends expected during this period include improvements in environmentally friendly wine production, the incorporation of artificial intelligence into marketing mechanisms, the application of advanced technology in vineyard management systems, strides made in greener packaging design, and further development of low-alcohol rose selections.
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What Are the Drivers Transforming the Rose Wine Market?
The growth of the rosé wine market is anticipated to be spurred by an increasing trend towards low-alcohol beverages. These are drinks with a lower alcohol-by-volume ratio, usually less than 3.5%, serving as less heavy options compared to traditional alcoholic drinks. The shift towards these beverages can be attributed to heightened health awareness and societal changes in attitude towards moderate drinking and well-being. Rosé wine contributes to these low-alcohol offerings with its flavorful and refreshing selection that caters to numerous customers' preferences. It allows for a flexible option for social events, blending taste and reduced alcohol content to accommodate both health-focused and infrequent drinkers. For example, Fentimans, a botanical drinks company in the UK, reported that in January 2024, the purchase of mocktails or virgin alternatives (non-alcoholic equivalents of classic cocktails) increased to 50% in 2024 from 35% in 2023. Consequently, the escalating preference for low-alcohol beverages fuels the expansion of the rosé wine market.
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What Long-Term Trends Will Define the Future of the Rose Wine Market?
Major corporations in the rose wine industry are honing in on creating novel products like health-centric wines to address the increasing customer craving for healthier life choices without sacrificing flavor or caliber. Health-centric wines are specifically created or promoted to appeal to clientele who place health and wellbeing at the top of their priority list. These wines are typically low in alcohol content, have decreased sugar content, have fewer additives, are made from organic or sustainably cultivated grapes, and sometimes include antioxidants or natural ingredients. An example of this is FitVine Wine, a craft wine establishment based in the US, which introduced a new sparkling rose in a resealable 750-milliliter aluminum container in May 2025, broadening its range of health-centric, low-sugar wines designed for consumers focused on fitness and wellness. This new product combines the convenience of portability with fresh taste, the brand's commitment to clear-labeling and sustainable packaging, providing a handy solution for wine enthusiasts who care about health and taste.
Which Segments in the Rose Wine Market Offer the Most Profit Potential?
The rose wine market covered in this report is segmented -
1) By Type: Fortified Wine and Vermouth, Sparkling Wine, Still Wine
2) By Product: Grenache, Merlot, Pinot Noir, Malbec
3) By Body Type: Full-Bodied, Medium-Bodied, Light-Bodied
4) By Color: Red Wine, Rose Wine, White Wine
5) By Distribution Channel: Hypermarket, Supermarket, Specialty Stores, Online Retail
Subsegments:
1) By Fortified Wine And Vermouth: Aromatized Rose Vermouth, Sweet Fortified Rose Wine, Dry Fortified Rose Wine, Herbal-Infused Rose Aperitifs
2) By Sparkling Wine: Traditional Method Sparkling Rose, Charmat Method Sparkling Rose, Rose Prosecco, Sparkling Muscat Rosé
3) By Still Wine: Dry Still Rosé, Off-Dry Still Rosé, Sweet Still Rosé, Organic Still Rosé, Biodynamic Still Rosé
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Which Firms Dominate the Rose Wine Market by Market Share and Revenue in 2025?
Major Companies operating in the rose wine market are Pernod Ricard, Constellation Brands, E. & J. Gallo Winery, Treasury Wine Estates, Château Miraval, Sula Vineyards Private Limited, Gérard Bertrand Wines, Wölffer Estate Vineyard Inc., Bodegas Muga, Moët Hennessy, Domaines Ott, Lynfred Winery Inc., Château la Tour de l'Évêque, Domaine de la Sanglière, Domaine Tempier, Arianna Occhipinti Azienda Agricola, Château de Pibarnon, Château Sainte Roseline, Domaine de la Mordorée, Fattoria Sardi Giustiniani, Jean-Luc Colombo Wines, La Vieille Ferme, Lasseter Family Winery LLC, Maison Saint Aix (AIX Rosé), Mas de Cadenet, Sacha Lichine Wines, Vini Sassara di Bertaiola Stefano
Which Regions Offer the Highest Growth Potential in the Rose Wine Market?
Europe was the largest region in the rose wine market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the rose wine market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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