Europe Breast Pumps Market Size to Reach US$1.14 Bn by 2032 | Persistence Market Research

The Europe breast pumps market is undergoing a remarkable transformation, driven by socio-economic shifts and advancements in maternal healthcare. As of 2025, the market is projected to be valued at US$ 672 million, and by 2032, it is expected to reach US$ 1,144.7 million, growing at a CAGR of 7.9% during the forecast period. Breast pumps-ranging from manual options to high-tech electric and wearable models-are rapidly becoming indispensable tools for modern mothers balancing childcare and work commitments.

According to research from Persistence Market Research, the demand for breast pumps in Europe is primarily fueled by a rising number of working mothers, growing awareness around the health benefits of breastfeeding, and ongoing governmental support through campaigns and subsidies. The electric breast pump segment currently leads the market due to its efficiency and convenience. Geographically, Western Europe, particularly Germany, dominates the market thanks to higher birth rates, robust healthcare infrastructure, and widespread adoption of advanced medical technologies.

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Key Highlights from the Report

• Electric breast pumps lead the market with nearly 40% share due to high efficiency and ease of use.
• Closed-system pumps are projected to account for 60% of the market by 2025 owing to superior hygiene.
• Working mothers make up more than 58% of the end-user base in Europe.
• Technological advancements like app-connected and wearable pumps are reshaping consumer preferences.
• Rental and insurance programs are increasing accessibility for lower-income families.
• Germany remains the top regional market, backed by healthcare funding and high maternal employment.

Market Segmentation
Product Type and Technology Insights

The European breast pumps market is segmented into manual, electric, and battery-powered devices. Among these, electric pumps dominate due to their suitability for frequent use, particularly by working mothers. Their automatic suction mechanism saves time and effort compared to manual models, making them ideal for modern, fast-paced lifestyles. Hospitals and clinics also prefer electric variants, especially those equipped with dual-suction and multiple settings to aid mothers with lactation challenges.

From a technology standpoint, closed-system breast pumps are gaining dominance due to their design that prevents milk contamination. These models use a barrier to separate the milk collection kit from the pumping mechanism, ensuring better hygiene-a top priority for health-conscious mothers. In contrast, open-system pumps, while more affordable, face declining demand due to potential cleanliness issues.

End-User Segmentation

End-users in the Europe breast pumps market fall under three key categories: working mothers, stay-at-home mothers, and healthcare facilities. Among these, working mothers represent the largest share at over 58%, fueled by rising female workforce participation across the region. Increasing awareness around breastfeeding, along with employer support and family-friendly workplace policies, is driving higher adoption.

Healthcare facilities are also a significant user base. Hospitals, maternity wards, and lactation consultants often use hospital-grade electric pumps for mothers who cannot breastfeed directly. Meanwhile, stay-at-home mothers continue to use breast pumps for convenience, travel, or in cases where breastfeeding directly is difficult.

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Regional Insights
Western Europe Leads Adoption

Western Europe, particularly countries like Germany, France, and the UK, leads the regional market due to high awareness, access to healthcare, and favorable insurance policies. Germany, in particular, stands out with robust governmental support for maternity health and high rates of maternal employment, driving significant uptake of breast pumps.

Emerging Opportunities in Eastern Europe

In Eastern Europe, markets are gradually expanding as awareness around breastfeeding and maternal health increases. Countries such as Poland and Romania are witnessing slow but steady growth, thanks to improving healthcare infrastructure and rising employment among women. However, affordability and cultural norms continue to pose barriers to widespread adoption.

Market Dynamics
Market Drivers

Rising maternal employment across Europe remains a pivotal growth driver. According to Eurostat, over 72% of mothers aged 25-54 in the EU were employed in 2021. As these women juggle work and motherhood, demand for convenient breastfeeding solutions like breast pumps is surging. Moreover, technological innovation-including hands-free, wearable, and app-connected models-is appealing to tech-savvy, health-conscious consumers. Enhanced mobility and ease of use make these devices essential tools in the modern mother's toolkit.

Another factor is the increased promotion of breastfeeding by healthcare authorities. Campaigns advocating for the health benefits of breastfeeding are encouraging more women to choose this path, thereby boosting demand for supportive accessories like breast pumps.

Market Restraints

Despite the promising outlook, several challenges hinder market growth. Chief among them is the high cost of advanced breast pumps, which can range between €250 and €500. For many families, especially in low-income brackets or rural regions, this cost is prohibitive. Limited insurance coverage in some countries further exacerbates the issue.

Regulatory hurdles also pose entry barriers. The EU Medical Device Regulation increases compliance burdens, making it harder for new players to enter the market. Additionally, cultural stigma around using breast pumps, particularly in Southern Europe, and declining birth rates in nations like Italy and Spain are curtailing demand.

Market Opportunities

On the opportunity front, rental and subsidy programs offer immense potential. Hospitals and pharmacies are increasingly offering rental services for hospital-grade pumps, making them more affordable for short-term use. Simultaneously, insurance reimbursements and government subsidies are lowering the financial barrier for many consumers.

Persistence Market Research also highlights that growing interest in eco-friendly and sustainable products could open new revenue streams for manufacturers who invest in reusable, BPA-free, and biodegradable components. Moreover, the surge in online retail and e-commerce platforms has made breast pumps more accessible across urban and semi-urban areas.

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Reasons to Buy the Report

• Gain detailed insights into a rapidly growing maternal health market in Europe.
• Understand key drivers, restraints, and opportunities influencing strategic decisions.
• Identify high-growth segments and regional markets to target.
• Benchmark your business against key competitors with in-depth company profiles.
• Stay updated with recent innovations and regulatory changes affecting the market.

Frequently Asked Questions (FAQs)

• How Big is the Europe Breast Pumps Market in 2025?
• Who are the Key Players in the Europe Breast Pumps Market?
• What is the Projected Growth Rate of the Market through 2032?
• What is the Market Forecast for the Europe Breast Pumps Market in 2032?
• Which Region is Estimated to Dominate the Industry through the Forecast Period?

Company Insights

• Medela
• Koninklijke Philips N.V.
• Pigeon Corporation
• Spectra Baby
• Chicco
• Haakaa
• Mayborn Group Limited
• Ardo Medical Ltd.
• Ameda

Recent Developments

• In May 2025, Medela launched the Magic InBra wearable pump featuring FluidFeel Technology, combining slim design and comfort with app connectivity.
• In March 2025, Willow Innovations acquired Elvie, a UK femtech leader, creating a powerhouse in the wearable breast pump segment.

Conclusion

The Europe breast pumps market is experiencing dynamic growth, shaped by socio-demographic changes, technological advancements, and supportive health policies. With a projected market size of US$ 1,144.7 Mn by 2032, the industry holds strong promise for manufacturers, investors, and healthcare stakeholders alike. While challenges around affordability and regulation persist, strategic investments in accessibility, innovation, and awareness will define the market's trajectory in the coming years.

As highlighted by Persistence Market Research, companies that can deliver user-centric, affordable, and efficient products-especially in the electric and wearable segment-will be best positioned to capitalize on the evolving needs of Europe's modern mothers.

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