Fertility Tracking Apps Market Size & Outlook | Persistence Market Research

The fertility tracking apps market has become a pivotal segment within the femtech (female technology) industry, as women across the globe increasingly turn to digital tools to manage their reproductive health. With growing awareness of fertility issues and a rising preference for personalized health solutions, the market is set for a significant expansion. According to recent data from Persistence Market Research, the global fertility tracking apps market is expected to grow from US$ 92.8 billion in 2025 to US$ 235.6 billion by 2032, expanding at a CAGR of 14.2% during the forecast period.

Leading this surge is the North American region, which is anticipated to hold 40% of the total market share in 2025. This dominance stems from high smartphone penetration, advanced healthcare infrastructure, and heightened reproductive health awareness. Among various segments, period tracking applications take the lead with 63% market share, driven by increased emphasis on menstrual hygiene and cycle prediction technologies.

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Key Highlights from the Report

• Rising demand due to increased awareness of reproductive health and personalized family planning aids market growth.
• North America region leads the market and is estimated to account for 40% of the total market share.
• Based on application, period tracking to account for 63% of the market share in 2025.
• Based on platform, Android platform to account for 74% of the total market share in 2025.
• Advancements in AI, machine learning, and wearable integrations enhance accuracy and user experience.
• Expanding opportunities arise in developing regions due to rising smartphone adoption and digital health accessibility.

Market Segmentation

The fertility tracking apps market is segmented by application type, including period tracking, ovulation tracking, and menstrual health tracking. Of these, period tracking dominates the landscape, projected to contribute 64% of total revenue by 2025. This dominance is propelled by rising product innovation and widespread campaigns promoting menstrual hygiene. Initiatives like India's first WhatsApp-based period tracker launched by Sirona in 2022 underscore how accessibility and innovation are enhancing market penetration.

Another key segmentation is based on platform, where Android-based applications command the largest share due to the affordability and global reach of Android devices. By 2025, Android is estimated to capture 74% of the platform-based market share. While iOS usage is steadily growing, Android continues to dominate, particularly in developing regions where cost-effective smartphones prevail.

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Regional Insights

North America remains the undisputed leader in the fertility tracking apps market. With an estimated 40% share in 2025, the region benefits from high app usage, digital trust, and increasing attention to reproductive rights, especially after legislative changes like the Dobbs decision in the U.S., which catalyzed a surge in fertility app downloads.

In contrast, Asia-Pacific is emerging as a hotbed of opportunity. Rapid urbanization, increasing smartphone adoption, and growing awareness about women's health are accelerating market growth. Countries like India and China are witnessing significant uptake in digital health solutions, aided by government-led health initiatives and femtech startups entering the scene.

Market Growth Drivers

Rising Awareness of Women's Health and Reproductive Wellness

The increasing global focus on women's reproductive health is a primary driver of market growth. Awareness campaigns around menstrual hygiene, fertility preservation, and the benefits of early diagnosis have led to widespread adoption of fertility tracking applications. These apps help women monitor ovulation, track symptoms, and make informed reproductive choices, whether for contraception or conception.

Advancements in Artificial Intelligence and Machine Learning

Fertility tracking apps are rapidly integrating AI and ML technologies to provide more accurate predictions and insights. These tools analyze user data to personalize ovulation forecasts and symptom tracking. The result is a smarter, more intuitive experience that encourages continued use and enhances conception or contraception outcomes. Such features are pivotal in positioning fertility apps as reliable healthcare companions.

Expansion of Wearables and IoT Integration

The increasing integration of wearables with fertility tracking apps is creating a seamless user experience. Smartwatches and fitness trackers now capture real-time health metrics such as basal body temperature, sleep quality, and hormonal fluctuations. These devices sync with mobile apps to deliver real-time feedback, transforming passive tracking into dynamic health management.

Market Restraints

Despite promising growth, the fertility tracking apps market faces notable restraints. Data privacy concerns are at the forefront, as these apps often collect sensitive reproductive health data. Any lapse in data handling or breach can severely damage user trust. Additionally, regulatory uncertainties around health app classification and their medical accuracy continue to be a bottleneck.

Another barrier is technological literacy and digital accessibility, especially in underdeveloped and rural areas. Although smartphone usage is growing, not all women have equal access to internet connectivity or devices capable of running feature-rich applications, limiting market reach in certain demographics.

Market Opportunities

The market is ripe with opportunities beyond traditional tracking. One significant avenue is the expansion into fertility support services, including telehealth consultations, personalized reproductive advice, and even ART (assisted reproductive technology) integration like IVF. By offering holistic fertility care, apps can evolve into comprehensive digital health platforms.

Another promising area is localization and personalization. Apps tailored to specific cultures, languages, or religious contexts can unlock previously underserved markets. Regional partnerships, AI-driven language localization, and support for vernacular health education can enhance user engagement and retention.

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Reasons to Buy the Report

• Gain access to in-depth analysis of current market trends, drivers, and challenges across global and regional landscapes.
• Understand the impact of AI and wearable tech integration in shaping future growth trajectories.
• Identify the most lucrative segments and regions to focus investment and product development efforts.
• Access competitive insights including profiles of key players and recent developments in the industry.
• Make informed decisions with reliable forecasting from 2025 through 2032, supported by robust data from Persistence Market Research.

Frequently Asked Questions (FAQs)

• How big is the fertility tracking apps market in 2025?
• What is the projected growth rate of the fertility tracking apps market?
• Who are the key players in the global market for fertility tracking apps?
• What is the market forecast for fertility tracking apps for 2032?
• Which region is estimated to dominate the industry through the forecast period?

Company Insights

• Flo Health Inc.
• Glow, Inc.
• Biowink GmbH (Clue)
• Planned Parenthood Federation of America Inc.
• Ovia Health
• MagicGirl
• Joii Ltd.
• Procter & Gamble
• Simple Design Ltd.
• Cycles

Recent Developments:

• In June 2025, Irish femtech firm Joii raised €2.4 million to launch the world's first menstrual flow quantification system using image analysis through a mobile app and pad integration.
• In July 2024, Flo Health secured a $200 million Series C investment led by General Atlantic, achieving unicorn status and reinforcing its position as a leader in women's digital health.

Conclusion

The global fertility tracking apps market is on a trajectory of robust growth, fueled by rising health awareness, the widespread use of smartphones, and advancements in AI-driven health tools. While data privacy and accessibility remain key challenges, the market's evolution into full-fledged fertility care platforms and integration with IoT devices present immense opportunities.

As more women seek control over their reproductive choices and governments focus on digital health solutions, fertility tracking apps will continue to redefine the femtech landscape. With market leaders innovating rapidly and startups entering the fray with unique offerings, the market is poised for a transformative decade ahead.

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