Alyra Launches as India's First Refillable Solid Parfum Brand

Mumbai, India - September 2025 - Alyra, a new luxury fragrance house founded by entrepreneur Dhruv Narwani, announces its debut with India's first refillable solid parfums. The brand introduces a modern way to experience perfume by blending artistry, portability, and sustainability.

Alyra's first collection features three parfums:

Fruit d'Amour - berries, rose, and oud inspired by Paris.

Riva Azul - a marine fragrance evoking Mediterranean waters.

Ecos de Lisboa - citrus, resins, and amber inspired by Lisbon.

"At Alyra, we wanted to reimagine fragrance as something lived, not just displayed. Solid parfum makes scent intimate and personal, while refillable cases ensure beauty and sustainability go hand in hand," said Dhruv Narwani, Founder & CEO.

Alyra is available online at www.alyra.in
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REENA COMPLEX, VIDHAVIHAR WEST, MUMBAI, INDIA.

Alyra is a Mumbai-based luxury fragrance house founded in 2025 by Dhruv Narwani. With a focus on design-first innovation and poetic storytelling, Alyra creates refillable solid parfums that combine sustainability, portability, and artistry. Each creation is crafted to be both modern and timeless, offering a new way to carry, wear, and remember scent.

This release was published on openPR.