Gaming Gift Card Market Anticipated to Witness 16.4% CAGR Through 2032, Driven by Rising Digital Gaming Adoption | Persistence Market Research

Market Overview

The global gaming gift card market is on a remarkable growth trajectory, projected to rise from US$ 21,789.3 million in 2025 to US$ 62,556.8 million by 2032, growing at a CAGR of 16.4% during the forecast period. This growth is primarily fueled by the exponential expansion of the gaming industry, with over 3.3 billion players worldwide across PC, console, and mobile platforms. Gaming gift cards are gaining popularity as they provide secure, flexible, and convenient access to digital gaming products, downloadable content (DLCs), in-game currencies, and subscription-based services.

North America is anticipated to dominate the global market with a 34.7% share in 2025, supported by a mature digital ecosystem, strong consumer spending on online entertainment, and high engagement in eSports and streaming platforms. Meanwhile, PC gaming is expected to emerge as the leading segment, capturing more than 40% share in 2025, largely due to the surge in online multiplayer games and subscription-based models. Gen Z and Millennials, who are more likely to spend on digital entertainment, remain the core consumer base driving this market forward.

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Key Highlights from the Report

• North America is estimated to hold a 34.7% share in 2025, driven by digital gaming demand and consumer engagement.
• PC gaming is projected to generate more than 40% share in 2025, supported by subscription services and online multiplayer growth.
• US$ 20 - US$ 50 cards are expected to capture a 43.8% share in 2025 due to their affordability and balanced value proposition.
• The surge of eSports, streaming, and influencer-led marketing has accelerated the demand for gaming gift cards.
• Younger demographics prefer digital gift cards for both gifting and managing gaming-related spending.
• The market is set to expand at a CAGR of 16.4% from 2025 to 2032, reaching a value of US$ 62,556.8 Mn.

Market Segmentation

Gaming gift cards are segmented by product type, pricing range, and distribution channel. By product type, cards can be classified into physical and digital categories. Digital gift cards dominate the market due to instant delivery, convenience, and seamless integration with online gaming ecosystems. Physical cards, however, continue to hold relevance in retail settings, particularly for gifting occasions where tangible products are preferred.

By pricing range, cards in the US$ 20 - US$ 50 category account for the largest share, projected to hold 43.8% of the market in 2025. This range offers an optimal balance between affordability and value, making it appealing to a broad demographic, especially younger gamers. Premium-priced cards (above US$ 100) are gaining momentum among intense gamers who purchase season passes, large DLC packs, or high-value in-game currency bundles.

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Regional Insights

North America leads the market, with strong adoption of digital products, robust internet infrastructure, and a thriving gaming culture supported by eSports, online tournaments, and influencer-driven content. The United States plays a pivotal role, with consumers showing high engagement in both PC and console gaming.

Asia Pacific is emerging as the fastest-growing region, driven by rapid smartphone adoption, rising disposable incomes, and a vast base of mobile gamers in countries like China, India, and South Korea. Europe also presents a strong market, with established gaming ecosystems in Germany, the UK, and France, where consumers are increasingly opting for digital entertainment subscriptions.

Market Drivers

One of the key drivers of the gaming gift card market is the global expansion of the gaming industry, which continues to attract millions of new players annually. The rising popularity of eSports, streaming services, and social gaming platforms has also boosted demand for in-game purchases, thereby fueling gift card adoption. In addition, digital payment innovations and increasing internet penetration make it easier for consumers to purchase and redeem gift cards across regions.

Market Restraints

Despite strong growth, the market faces challenges such as fraudulent activities related to digital gift cards, which can reduce consumer trust. Additionally, fluctuating exchange rates and regional restrictions on certain gaming services may limit seamless adoption across international markets. Competition from alternative payment methods like e-wallets and direct debit transactions also poses a challenge to the gift card segment.

Market Opportunities

The market holds vast opportunities, particularly in emerging economies where mobile gaming adoption is surging. As more players in Asia Pacific and Latin America shift towards digital gaming, the demand for gift cards is expected to accelerate. Furthermore, collaborations between game publishers, payment platforms, and e-commerce providers can expand accessibility and visibility of gaming gift cards globally. Subscription-based gaming services such as Xbox Game Pass and PlayStation Plus also create recurring demand for prepaid cards.

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Reasons to Buy the Report

✔ Gain insights into the global gaming gift card market size, growth forecasts, and CAGR trends.
✔ Understand the leading segments, including product type, pricing range, and distribution channels.
✔ Explore detailed regional insights highlighting top-performing and emerging markets.
✔ Identify the key market drivers, restraints, and opportunities shaping the industry outlook.
✔ Access company profiles and recent developments of leading players in the market.

Frequently Asked Questions (FAQs)

How Big is the Gaming Gift Card Market in 2025?
Who are the Key Players in the Global Gaming Gift Card Market?
What is the Projected Growth Rate of the Gaming Gift Card Market?
What is the Market Forecast for 2032?
Which Region is Estimated to Dominate the Gaming Gift Card Industry through the Forecast Period?

Company Insights

Key Players Operating in the Market:

1. Amazon.com Inc.
2. Microsoft Corporation
3. Sony Group Corporation
4. Valve Corporation (Steam)
5. Apple Inc.
6. Google LLC (Google Play)
7. Nintendo Co., Ltd.
8. Walmart Inc.
9. Best Buy Co., Inc.
10. Target Corporation

Recent Developments:

• In 2024, Microsoft expanded its Xbox gift card offerings by integrating them with its Game Pass subscription model, allowing users to access bundled discounts.
• In 2023, Sony launched enhanced PlayStation gift cards that allow cross-platform spending across games, subscriptions, and streaming services.

Conclusion

The gaming gift card market is evolving into a central pillar of the global gaming economy, driven by rising consumer demand for flexible and secure payment solutions. With the gaming industry itself expanding rapidly, gift cards are no longer just casual gifting options-they are essential tools for accessing premium gaming content, subscriptions, and in-game assets. Regions like North America will continue to lead due to strong digital ecosystems, while Asia Pacific presents untapped growth potential.

Looking ahead, collaborations between gaming publishers, fintech companies, and retail distributors will further accelerate adoption. As digital transformation deepens across global markets, the gaming gift card industry is set to remain on a high-growth path, shaping the future of how players engage with gaming content.

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