North America Leads Now, but Thailand and Vietnam Poised for AI Real Estate Surge

◉ Global AI in Real Estate Market Set for Explosive Growth by 2028
The Global AI in Real Estate market is witnessing dramatic expansion-from USD 164.96 billion in 2023 to USD 226.71 billion in 2024, achieving an exceptional 37.4% CAGR. The momentum is projected to continue, reaching USD 731.59 billion by 2028, underpinned by rising demand for predictive analytics, virtual assistants, and intelligent property management solutions

Alternate estimates place the 2023 market at USD 2.9 billion, with forecasts to USD 41.5 billion by 2033, at a strong 30.5% CAGR . While discrepancies across sources exist, the consensus points to rapid and sustained growth across the sector.

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◉ Competitive Landscape
Leading players driving innovation include Compass Inc., Redfin Corporation, REX Real Estate, Microsoft Corporation, Oracle Corporation, SAP SE, IBM, Zillow Group Inc., Opendoor Technologies Inc., Skyline AI Inc., HouseCanary Inc., and more

◉ Higher Demand in North America
North America currently dominates the market, accounting for 38.5% of the global share . This leadership stems from early adoption of AI-based search, valuation tools, and customer engagement platforms.

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◉ Country-Specific Insights
Vietnam - AI in Real Estate Opportunities in Vietnam
Adoption of AI-driven listing platforms and property search tools is emerging, especially in urban centers. Market is still nascent, leaving ample opportunity for growth and innovation.

Thailand - AI in Real Estate Trends in Thailand
Nestopa, Thailand's AI-powered real estate platform, automates listing descriptions, tailors tone, and offers personalized recommendations. Since 2023, it has amassed over 250,000 active listings and partnered with 300+ agencies, expanding to Dubai in 2024

Japan - AI in Real Estate Growth in Japan
Japan is experiencing strong uptake of AI-powered property analytics, virtual tours, and enhanced search across real estate and construction verticals, aligning with global digital transformation trends.

South Korea - AI in Real Estate Consolidation in South Korea
Advanced technology infrastructure and smart building initiatives are driving consolidation. AI is embedded in smart property management, valuation, and predictive maintenance platforms.

Singapore - AI in Real Estate Updation in Singapore
Serving as a regional tech hub, Singapore is integrating AI across smart building systems, property search platforms, and digital property management-accelerated by supportive government strategy.

United States - AI in Real Estate Growth in the US
The US leads with early adoption across AI applications-chatbots, predictive analytics, virtual tours, and property valuation-spurring private investment and enhancing user experiences

China - AI in Real Estate Opportunities in China
China's robust proptech ecosystem, extensive data infrastructure, and scale offer vast opportunities in AI-driven property analytics, valuation, and smart city integrations.

Europe - AI in Real Estate Trends in Europe
Europe's AI adoption in real estate is accelerating, especially in property analytics, customer engagement, and valuation. Adoption within Germany, France, and the UK is particularly notable

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◉ Artificial Intelligence (AI) in Real Estate Market Segments

by Technology
Machine Learning
Natural Language Processing (NLP)
Computer Vision

by Solution
Chatbots
Customer Behaviour Analytics
Advanced Property Analysis
Customer Relationship Management (CRM)
Data Analytics & Visualization
Lead Generation and Marketing
Property Management
Others

◉ Mergers & Acquisitions Highlights
While explicit M&A activity is less publicly visible, the landscape features:

Collaborations and integrations between market leaders like Microsoft, Oracle, SAP, and regional proptechs.

In Thailand, Nestopa's expansion and platform partnerships suggest strategic consolidation

Across the US and Europe, growth is often driven by acquisitions of proptech startups or strategic alliances.

◉ Key Recent Developments
A surge in AI-generated real estate agent reviews: nearly 24% of Zillow reviews in 2025 may be AI-generated-a major concern for authenticity in customer decision-making

AI tools like chatbots, predictive analytics, and valuation models are reshaping the homebuying process-from property search to mortgages-but they raise concerns over bias and data accuracy

Veteran real estate professional Bob Knakal has launched BKREA, using AI to enhance market insights, streamline client engagement, and manage a substantial sales pipeline-demonstrating how AI empowers boutique firms

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