Press release
Haircare New Zealand Market to grow 3.2% CAGR Key Player, Regions and Forecast to 2020
New Zealand’s Haircare market is being led by the Shampoo category while the Styling Agents category is forecast to register the fastest value growth during 2017-2020. Hypermarkets & Supermarkets is the leading distribution channel for Haircare products in the country. Rigid Plastics is the most commonly used packaging material in New Zealand's Haircare market. Unilever Plc is the leading player in the market.
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Key Findings
- The Haircare market in New Zealand is forecast to grow at a CAGR of 3.2% during 2017-2020 in value terms
- The Shampoo category has the highest volume share in the overall Haircare market
- The Styling Agents category is forecast to register fastest value growth among all categories during 2017-2020
- Sunsilkand Tresemméare the leading brands in the Styling Agents Category
- The Styling Agents category has the highest private label penetration in New Zealand's Haircare market
- Rigid Plastics is the most commonly used packaging material in New Zealand's Haircare market
Synopsis
Consumer and Market Insights report on the Haircare market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2017-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2017
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Bottle, Tube, Tub, and others
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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Table of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
- Value and volume analysis for New Zealand's Haircare market
- Impact of exchange rate fluctuations on New Zealand's Haircare market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in New Zealand's Cosmetics & Toiletries market
- Leading distribution channels (value terms) in New Zealand's Haircare market
- Leading distribution channels (value terms) by category
Competitive Landscape
- Market share of leading brands (in value terms) by category.
- Penetration of private label by category in New Zealand's Haircare market
- Private label growth (in value terms) compared to brands
Packaging
- Haircare market by type of packaging material/container (volume in million pack units)
- Haircare market by type of packaging closure/outer (volume in million pack units)
- Haircare market by type of packaging, forecast (volume in million pack units)
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer
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Contact Us:
Norah Trent
Partner Relations & Marketing Manager
Sales@Wiseguyreports.Com
Ph: +1-646-845-9349 (US)
Ph: +44 208 133 9349 (UK)
Wise Guy Reports is part of the Wise Guy Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.
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