Press release
Direct-To-Consumer Personalized Haircare Market Expansion Fueled by Consumer Demand for Tailored Haircare Products
Direct-To-Consumer (D2C) Personalized Haircare Market
According to the latest research by InsightAce Analytic, the global Direct-To-Consumer (D2C) Personalized Haircare market is valued at USD 3.5 Billion in 2024, and it is expected to reach USD 23.3 Billion by the year 2034, with a CAGR of 21.1% during a forecast period of 2025-2034.
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Haircare is a critical aspect of personal grooming, significantly impacting both appearance and self-confidence. Given the wide variation in hair types and ethnic backgrounds globally, specialized haircare products are essential for effective scalp and hair treatments. Personalized haircare solutions, designed according to individual characteristics rather than standardized formulations, offer superior efficacy and safety.
These solutions often employ digital tools, including online surveys and feedback platforms, to collect information on hair texture, scalp conditions (such as dandruff or oiliness), changes in hair health, and daily care routines. Advanced artificial intelligence (AI) systems then analyze this data to recommend optimal ingredients, enhancing both product performance and the consumer experience.
The growing preference for tailored solutions is transforming the cosmetics industry. As consumers increasingly move away from generic, "one-size-fits-all" products, demand for personalized haircare is rising, supported by the prevalence of hair-related concerns and evolving grooming habits. Market expansion is further fueled by increasing consumer spending on personal care and beauty products, alongside ongoing technological advancements in product formulation.
Integration of AI platforms facilitates product innovation while strengthening consumer engagement and communication. Timely, personalized interactions between brands and consumers enhance customer satisfaction and foster brand loyalty. Additionally, leveraging AI and digital platforms to analyze individual physical attributes is expected to generate new business opportunities in the coming years.
Despite these favorable trends, high product costs remain a significant barrier to widespread adoption in the direct-to-consumer (D2C) market. Moreover, delays in regulatory approvals can impede market growth more substantially than pricing alone. Overcoming these challenges will be critical to fully capitalizing on the growth potential of the personalized haircare sector.
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North America is anticipated to be the major contributor to the Direct-To-Consumer (D2C) Personalized Haircare market over the forecast years. New personalized hair care product innovations, rising customer interest in customized products, and more luxurious online spending are propelling market growth in North America.
Many companies have begun developing new things in the customizable beauty segment in order to gain a large consumer base in North America. In addition, the Asia Pacific Direct-To-Consumer (D2C) Personalized Haircare market is expected to grow significantly during the forecast period. Market expansion has been linked to changes in customer behaviour as well as increased product awareness. Regional market growth is poised to benefit from rising internet usage and the introduction of e-commerce enterprises.
Major market players operating in the Direct-To-Consumer (D2C) Personalized Haircare market include Strands, Henkel (Schwarzkopf Professional SalonLab), P&G (Ouai), Function of Beauty, Belle Bar Organic, Form Beauty, Prose Personalized Hair Care, Living Proof Inc., Ravel, Formulate Labs, Inc, Bare Anatomy, Skinkraft, Rituals, vedix, MDhair, Shampora, L'Oreal (Color&co), Oddity (SpoiledChild), Vert Home & Personal Care Pvt. Ltd., esalone(Aura), Gemmist, and Other Prominent Players
Recent collaborations and agreements in the market:
• In April 2022, New Flag's Urban Alchemy is a new customized hair care brand that meets the needs of both consumers and professionals. The new line offers unrestricted alternatives, superior products, and salon-quality hair care. The company's flagship collection, Prescription Care, is a 100 per cent customized haircare line with three bases, seven unique alchemies, and a more extensive selection of products.
• In March 2022, in collaboration with Living Proof, a Unilever haircare brand dedicated to developing game-changing haircare technology for all hair types and textures, Revieve announced the launch of its AI haircare advisor.
• In September 2021, Lillycover announced plans to develop customized scalp and make-up products this year after raising $4 million in Series A funding. The funds are being used to expand the company's overall operations, notably the smart factory system for making personalized things in small quantities, which must be developed in order to construct a mass-production system.
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Market Segments
Global Direct-To-Consumer (D2C) Personalized Haircare Market, by Products, 2022-2030 (Value US$ Mn)
• Shampoo
• Conditioner
• Hair loss treatment products (Masks, etc.)
• Hair Oil
• Hair colour
• Other products
Global Direct-To-Consumer (D2C) Personalized Haircare Market, by Platforms, 2022-2030 (Value US$ Mn)
• Consultation/digital questionaries
• Apps and specialized hardware
• Other platforms
Global Direct-To-Consumer (D2C) Personalized Haircare Market, by Region, 2022-2030 (Value US$ Mn)
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa
North America Direct-To-Consumer (D2C) Personalized Haircare Market, by Country, 2022-2030 (Value US$ Mn)
• U.S.
• Canada
Europe Direct-To-Consumer (D2C) Personalized Haircare Market, by Country, 2022-2030 (Value US$ Mn)
• Germany
• France
• Italy
• Spain
• Russia
• Rest of Europe
Asia Pacific Direct-To-Consumer (D2C) Personalized Haircare Market, by Country, 2022-2030 (Value US$ Mn)
• India
• China
• Japan
• South Korea
• Australia & New Zealand
Latin America Direct-To-Consumer (D2C) Personalized Haircare Market, by Country, 2022-2030 (Value US$ Mn)
• Brazil
• Mexico
• Rest of Latin America
Middle East & Africa Direct-To-Consumer (D2C) Personalized Haircare Market, by Country, 2022-2030 (Value US$ Mn)
• GCC Countries
• South Africa
• Rest of Middle East & Africa
Why should buy this report:
To receive a comprehensive analysis of the prospects for the global Direct-To-Consumer (D2C) Personalized Haircare market
To receive an industry overview and future trends of the Direct-To-Consumer (D2C) Personalized Haircare market
To analyze the Direct-To-Consumer (D2C) Personalized Haircare market drivers and challenges
To get information on the Direct-To-Consumer (D2C) Personalized Haircare market value (US$Mn) forecast to 2030
Significant investments, mergers & acquisitions in the Direct-To-Consumer (D2C) Personalized Haircare market industry
Read Overview Report- https://www.insightaceanalytic.com/report/global-direct-to-consumer-d2c-personalized-haircare-market-/1216
About Us:
InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.
Contact us:
InsightAce Analytic Pvt. Ltd.
Visit: www.insightaceanalytic.com
Tel : +1 607 400-7072
Asia: +91 79 72967118
info@insightaceanalytic.com
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