Pet Probiotics Market Leaders Drive Innovation-Royal Canin, Nestlé Purina, Mars, Zesty Paws, PetLab Co., and Open Farm Shape Growth Amid Regulatory Updates and Funding Shifts

"Pet Probiotics Market reached US$ 4,400 million in 2023 and is expected to reach US$ 7,100 million by 2031, growing with a CAGR of 6.16% during the forecast period 2024-2031." As per DataM intelligence research report

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Pet Probiotics Market: Recent Industry Developments

USA

• Royal Canin launched a new line of pet supplements that includes clinically backed probiotic powders and soft chews and declared May 8 "National Pet Wellness Day" to support the launch.

• Major product innovation trend: leading brands are commercializing multi-functional probiotic formulations (probiotics + prebiotics/enzymes) and improved delivery forms (micro-encapsulation, soft chews, powders) to boost strain viability and shelf life.

• FDA (Center for Veterinary Medicine) activity in the period shows continued approvals and CVM updates, while not many probiotic drugs were approved, the CVM's active approval calendar and FY2026 user-fee announcements affect regulatory expectations for animal health products.

• Investment climate: overall probiotics startup funding has weakened in 2025 vs prior years (fewer, smaller rounds reported), while broader pet-tech / pet wellness funding continues, indicating selective investor interest (stronger for brands with clinical proof or scaled distribution).

Japan key

• Market & product focus: Japanese pet probiotic demand is rising (urban pet ownership + gut-health awareness); major players and local brands are investing in proprietary strains and premium formats (soft chews, clean-label claims).

• New product activity: regional launches and reformulations emphasize gut and immune support tailored to cats and dogs; premiumization (breed/age targeting and clean-label positioning) is visible among Japan-market SKUs.

• Regulatory / trade context: Japan remains conservative on novel food/ingredient approvals companies prioritize clinically documented strains and local regulatory compliance meanwhile trade/market access improvements between the U.S. and Japan can ease ingredient and finished-good flows.

• Funding/M&A signals: Japan shows more incremental corporate R&D and product investments (versus large VC rounds); global brand partnerships/licensing (to access strains or clinical data) are the dominant routes to scale in the near term.

Pet Probiotics Market: Drivers

The pet probiotics market is driven by the growing trend of pet humanization, where owners increasingly treat pets as family members and prioritize their health and wellness. Rising awareness about the importance of digestive health and immunity in pets has boosted the demand for probiotic supplements. Pet owners are becoming more conscious about preventive healthcare, seeking products that enhance overall well-being rather than relying only on treatment. Increasing cases of gastrointestinal disorders, allergies, and obesity in companion animals have further strengthened the adoption of probiotics. Additionally, the availability of probiotics in diverse product forms, such as powders, chews, and fortified foods, is supporting wider consumer acceptance.

The market growth is further propelled by advancements in veterinary science and the expanding role of nutraceuticals in pet healthcare. Growing investments from pet food manufacturers in R&D and product innovation are creating more effective, palatable, and targeted probiotic solutions. E-commerce platforms and specialized pet stores have improved accessibility, allowing owners to easily explore and purchase tailored probiotic products. Favorable industry dynamics, including rising pet adoption and increasing expenditure on premium nutrition, are also accelerating market expansion. With continued focus on natural and functional ingredients, the pet probiotics market is expected to maintain strong growth momentum globally.

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Segment Covered in the Pet Probiotics Market:

➤ By Livestock: Cattle, Swine, Aquaculture, Pet, Equine, Others

➤ By Form: Dry, Liquid, Capsules, Others

Pet Probiotics Market: Major Players

• Nestlé Purina PetCare Company,

• Mars, Incorporated,

• Zesty Paws LLC,

• NOW Health Group, Inc.,

• INLIFE Pharma Pvt. Ltd.,

• Fera Pets,

• CYMBIOTIKA, LLC,

• Companions Choice,

• PetLab Co. Inc.,

• Open Farm Inc.

Benefits of the Report:

➡ A descriptive analysis of demand-supply gap, market size estimation, SWOT analysis, PESTEL Analysis and forecast in the global market.
➡ Top-down and bottom-up approach for regional analysis
➡ Porter's five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.
➡ By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
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✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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