Indian Online Grocery Market Size, Share, Industry Trends, Growth Drivers, Research Report 2025-2033

Online Grocery Market in India 2025:

How Big is the Indian Online Grocery Market?

The Indian online grocery market size reached USD 11.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 96.3 Billion by 2033, exhibiting a growth rate (CAGR) of 25.38% during 2025-2033.

Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 11.4 Billion
Market Size in 2033: USD 96.3 Billion
Market Growth Rate (CAGR) 2025-2033: 25.38%

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Indian Online Grocery Market Trends and Drivers:

The India online grocery market is growing strongly as more and more consumers are going digital for daily needs. The evolving lifestyle, increasing internet penetration, and doorstep delivery facility are some of the key drivers behind this change. Essentially, the time-strapped urban consumer is switching to online stores that save their time and ensure value for money in comparison to the conventional grocery stores. The growth of e-commerce behemoths and instant-commerce platforms has further fueled adoption by the promise of speedy deliveries, greater product offerings, and easy payment terms.

Furthermore, the growing usage of smartphones and digital wallets has enabled shopping from the internet for groceries with greater ease, providing consumers with the option to compare products, browse discounts, and shop with clicks of a button. Additionally, the increasing disposable income of the middle class and the upsurge in demand for branded packaged products are also transforming the consumers' purchasing patterns, whereby customers increasingly depend on digital channels for premium and specialty products.

Meanwhile, government assistance for digital transactions and retail modernization is giving a robust support base to the growth of the industry. In addition, the increased focus on hygiene, especially post-pandemic, has further bolstered the need for safe, contactless delivery. Moreover, online grocery players are innovating through subscription services, personalized recommendations, and AI-based inventory management to increase customer satisfaction and loyalty retention.

Essentially, the competitive ecosystem is compelling organizations to emphasize hyper-local delivery models, partnerships with local suppliers, and optimized supply chain networks in order to cater to diverse customer needs in metros as well as smaller cities. Further, the addition of fresh fruits, vegetables, and organic items is drawing health-conscious customers to online platforms, while strategic alliances with logistics companies are making deliveries on time even in semi-urban regions. Therefore, the online grocery market in India is changing at lightning speed into a strong ecosystem powered by convenience, affordability, and digital innovation, becoming one of the most dynamic segments in the overall e-commerce space.

Indian Online Grocery Market Report and Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Indian online grocery market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product Type:

• Food Grains
• Bread, Bakery and Dairy Products
• Fruits and Vegetables
• Personal Care
• Dry and Baking Products
• Household Products
• Beverages
• Meat and Meat Products
• Others

Breakup by Payment Method:

• Online
• Cash on Delivery

Breakup by Platform:

• App-based
• Web-based

Breakup by Region:

• North India
• East India
• West India
• South India

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

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