Press release
Crackers Market Demand Will Reach a Value of USD 36.12 Billion. by the Year 2032, At a CAGR of 4.8%
Crackers Market
The global push toward convenient, on-the-go snacking-coupled with growing consumer preference for healthier, whole-grain crackers-underpins competitive dynamics, with major players like Grupo Bimbo, Campbell Soup Company, PepsiCo, Pladis, Lotus Bakeries, Unilever, Kraft Heinz, Biscuit International, Arnott's Biscuits, Nestlé, General Mills, Mondelez International, Parle Products, Kellogg's, and ITC Limited dominating the landscape.
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►Competitive Landscape
Competitive landscape includes innovative offerings such as Activ'Inside's Safr'Inside encapsulation patent, Pharmactive Biotech's Affron, and Tata Consumer Products'
►Regional Insights
♦ United States - Growth & Consolidation
The U.S. cracker market shows robust growth, driven by rising demand for better-for-you snacks and clean-label innovation. A standout development: Flowers Foods is acquiring Simple Mills, a leading maker of gluten-free and better-for-you crackers, in an all-cash deal valued at USD 795 million. Simple Mills generated around USD 240 million in 2024 sales and its integration will accelerate Growth & Consolidation in the U.S. market .
♦ Asia Pacific - Opportunity & Trends
Asia Pacific is a burgeoning hot spot for crackers, fueled by expanding urban populations and rising disposable incomes. Renewable appeal lies in multigrain and rice-based crackers, favored for perceived health benefits. Long-standing regional players like Parle Products and ITC Limited are well-positioned to capitalize on this upward trend.
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♦ Europe - Trends & Consolidation
The European market continues to embrace health-forward and artisanal snack options. Meanwhile, mega-deals are reshaping the landscape: Mars Inc.'s proposed acquisition of Kellanova-maker of Pringles, Cheez-It, and Pop-Tarts-for approximately USD 35.9 billion signals aggressive consolidation in Europe too. The deal has already obtained U.S. FTC approval but is now under antitrust scrutiny by the European Commission.
♦ Middle East & Africa - Consolidation & Updation
While fewer large-scale M&A events have been reported, the Middle East & Africa region is seeing consolidation among local snack producers, driven by increasing demand for packaged, convenient foods. Companies with established regional distribution are updating product lines toward healthier formats and expanding reach through partnerships and acquisitions.
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► Market Segmentation: In-Depth Analysis:
by Product Type
Saltine Crackers
Sweet Crackers
Sandwich Crackers
Gluten-Free Crackers
Organic and Natural Crackers
Others
by Flavor Profile
Classic Flavors
Cheese and Savory Flavors
Sweet and Dessert Flavors
Spicy and Bold Flavors
Others
by Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Specialty Stores
Others
For deeper market insights, peruse the summary of the research report:https://www.maximizemarketresearch.com/market-report/global-crackers-market/114649/
► Learn about the top players driving innovation in the Market :
North America
1. Mondelez International, Inc. (USA)
2. Kellogg Company (USA)
3. PepsiCo, Inc. (USA)
4. Mary's Gone Crackers, Inc. (USA)
5. Westminster Cracker Company, Inc. (USA)
6. The Campbell Soup Company (USA)
Asia Pacific
7. Britannia Industries Limited (India)
8. Parle Products Private Limited (India)
9. ITC Limited (India)
10. Monde Nissin Corporation (Philippines)
Europe
11. Intersnack Group GmbH & Co. KG (Germany)
12. Galbusera S.p.A. (Italy)
Middle East & Africa
13. Gandour Group (Saudi Arabia)
14. Hunter Foods LLC (UAE)
South America
15. Alicorp S.A.A. (Peru)
16. Grupo Arcor (Argentina)
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Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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