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Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.What Will the Interactive QR Packaging Industry Market Size Be by 2025?
The market size of interactive QR packaging has seen robust growth in the past few years. It is projected to expand from $4.74 billion in 2024 to $5.10 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.4%. The rise in mobile smartphone usage, expansion of e-commerce and omnichannel retailing, increase in digital marketing and advertising, higher adoption rates in the food and beverage sector, and the development of contactless solutions can be cited as the reasons for the growth witnessed during the historic period.
What's the Long-Term Growth Forecast for the Interactive QR Packaging Market Size Through 2029?
The market size for interactive QR packaging is projected to experience substantial expansion in the upcoming years, escalating to $6.72 billion by 2029 with a 7.2% compound annual growth rate (CAGR). The surge seen in the prediction period is due to factors such as the widespread acceptance in the pharmaceutical and healare sector, regulations making product information transparency obligatory, rising emphasis on brand uniqueness and customer experience, the development of Internet of Things (IoT) and connected packaging, as well as the upsurge in the use of eco-friendly packaging. The forecast period is also expected to witness trends such as progress in augmented reality and AI incorporation, enhancements in QR code technology, advancements in AI and data analytics, the unification of QR codes with IoT detectors, and the use of blockchain for product verification.
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What Are the Key Growth Drivers Fueling the Interactive QR Packaging Market Expansion?
The rising embrace of sustainable packaging is anticipated to significantly contribute to the expansion of the interactive QR packaging market. Sustainable packaging implies packaging options that are ecologically responsible and minimize the detrimental effects on the environment. Due to increased environmental consciousness, the use of sustainable packaging is growing as both consumers and businesses aim to decrease plastic waste and restrict their environmental footprint. Interactive QR packaging supports sustainable packaging by providing a platform for brands to disseminate thorough recycling guidelines and sustainability data digitally, mitigating the requirement for an abundance of printed resources and fostering environment-friendly consumer practices. For example, Protega Global Ltd, a UK-based packaging firm, reported in January 2023 that 81% of consumers are seeking sustainable packaging, with 73% of UK consumers specifically considering paper or cardboard packaging as the main determinant of a brand's environmental responsibility. Therefore, the escalating demand for sustainable packaging is fuelling the progress of the interactive QR packaging market.
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What Are the Key Trends Driving Interactive QR Packaging Market Growth?
Leading firms in the interactive QR packaging market are prioritizing the development of technologically advanced solutions, like QR code-integrated connected packaging, to bolster consumer interaction, deliver real-time product details and enhance supply chain transparency. QR code-integrated connected packaging denotes smart packaging which employs QR codes to connect physical goods with digital content, thereby improving consumer engagement, product transparency, and brand interaction. For instance, LIPTON, a company headquartered in the Netherlands which manufactures tea and herbal drinks, rolled out QR code-integrated connected packaging in November 2023. This enables consumers to scan QR codes on their tea goods to gain access to interactive digital content and individualized experiences. This endeavor aims to bolster consumer interaction by introducing features such as gamified promotions, educational videos, loyalty schemes, and sustainability communications tailored to each market. This packaging also aids Lipton in gathering significant customer data. In addition, it fortifies the brand's dedication to sustainability by enlightening users about environmental actions and apt recycling methods.
How Is the Interactive QR Packaging Market Segmented?
The interactive qr packaging market covered in this report is segmented -
1) By Packaging Type: Primary Packaging, Secondary Packaging, Tertiary Packaging
2) By Material Type: Paper And Paperboard, Plastics, Glass, Metal
3) By QR Code Functionality: Authentication And Anti-Counterfeiting, Product Information And Transparency, Consumer Engagement And Gamification, Loyalty Programs And Discounts, Track And Trace Solutions, Smart Packaging With AR Or VR Integration
4) By Technology In QR Codes: Static QR Codes, Dynamic QR Codes , Blockchain-Based QR Codes
5) By End Use Industry: Industrial, Automotive, Food And Beverages, Healare, Electronics, Other End Users
Subsegments:
1) By Primary Packaging: Bottles, Cans, Sachets, Pouches, Blister Packs, Ampoules, Tubes
2) By Secondary Packaging: Cartons, Boxes, Wraps, Sleeves, Carriers, Trays
3) By Tertiary Packaging: Pallets, Crates, Stretch Wraps, Corrugated Shipping Containers, Bulk Containers
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Which Companies Are Leading the Charge in Interactive QR Packaging Market Innovation?
Major Companies operating in the interactive qr packaging market are Ball Corporation, Amcor plc, Berry Global Inc., Crown Holdings Inc., Oji Holdings Corporation, Stora Enso Oyj, Mondi plc, Graphic Packaging Holding Company, DS Smith Limited, Avery Dennison Corporation, Packaging Corporation of America, Sealed Air Corporation, Tetra Pak International S.A., Constantia Flexibles GmbH, AR Code, NaviLens, ePac Holdings LLC, QR Planet, Flowcode Inc., Beaconstac Inc., QR Connect, Smurfit Kappa Group plc, Scanova Systech Private Limited.
Which Regions Are Leading the Global Interactive QR Packaging Market in Revenue?
Asia-Pacific was the largest region in the interactive QR packaging market in 2024. The regions covered in the interactive qr packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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