Half a Million LinkedIn Posts Reveal What Really Drives Engagement

DSMN8 analyzed over 500,000 employee-shared LinkedIn posts to uncover what truly drives engagement, revealing insights that challenge common assumptions about employee advocacy.

Key Findings:
- Posts with tiny caption edits (99% similarity) get 3x more engagement than unedited ones.
- Personal employee-written posts outperform company-curated posts by 9x.
- Employees with 5,000-10,000 LinkedIn connections generate more engagement than those with 10,000+.
- Text-only posts outperform images, videos, and links in engagement rates.
- Tuesday-Thursday posts, especially late at night, generate the most engagement globally.
- Only 7.9% of posts come from mobile, but these perform slightly better than desktop (11.63 vs 13.31 average engagements).

Expert Commentary:
"By analyzing over half a million LinkedIn posts shared by employees across industries and roles, we've uncovered what really drives advocacy success: authenticity, relevance, and
simplicity. It's not about flooding feeds with corporate content. It's about enabling people to share in ways that feel natural and authentic." - Jody Leon, VP of Marketing, DSMN8

Full Study & Report: https://dsmn8.com/resources/worlds-biggest-employee-advocacy-study/
5 Key Takeaways Article: https://dsmn8.com/blog/employee-advocacy-strategy-data-backed-moves/

DSMN8 LTD
C/O Mcl Accountants 29-31, Shoebury Road, Southend-On-Sea, England, SS1 3RP

Press Contact:
Emily Neal, Head of SEO.

DSMN8 is the leading employee advocacy and influence platform, empowering organizations to transform their people into authentic brand storytellers. Headquartered in London, DSMN8 helps companies of all sizes scale employee-generated content, amplify their message, and drive measurable business impact.

Recognized for its ease of use and innovative features, DSMN8 enables employees to confidently build their personal brands while boosting brand awareness, engagement, and conversions for their employers. From automated content sharing and gamification to advanced analytics and segmentation, the platform makes advocacy simple, scalable, and effective.

Trusted by global enterprises including Nissan, AkzoNobel, General Motors and Swiss Post, DSMN8 is at the forefront of redefining how brands connect with audiences-through the authentic voices of their people.

This release was published on openPR.