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Smart Phone/Tablet Games Market on Track for Strong Growth, Estimated to Grow at 18.9% CAGR Through 2029

08-20-2025 06:42 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Smartphone/Tablet Games Market

Smartphone/Tablet Games Market

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What Is the Expected CAGR for the Smart Phone/Tablet Games Market Through 2025?
The market size of smartphone/tablet games has seen a quick expansion over the past few years. It is projected to increase from $87.6 billion in 2024 to $104.8 billion in 2025, boasting a compound annual growth rate (CAGR) of 19.6%. This growth over the historical period can be traced back to factors like the rapid spread of smart devices, the emergence of app stores, the freemium model, casual gaming, and social integration.

What's the Projected Size of the Global Smart Phone/Tablet Games Market by 2029?
The market size for smartphone and tablet games is predicted to expand swiftly in the coming years. The growth can reach up to $209.64 billion in 2029, growing at a Compound Annual Growth Rate (CAGR) of 18.9%. This expected increase during the forecast period is due to innovations in hardware, 5g internet connectivity, augmented reality (AR), virtual reality (VR), and the rise of cloud gaming. The major market trends anticipated during this time include AR and VR, in-app purchases coupled with microtransactions, the usage of blockchain technology, NFTs, and the undertaking of initiatives focused on sustainability and environmental friendliness.

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Top Growth Drivers in the Smart Phone/Tablet Games Industry: What's Accelerating the Market?
The accessibility of inexpensive gaming smartphones and tablets is bolstering the gaming industry significantly. Compared to earlier models, these affordable gaming devices offer improved performance and cost-effectiveness, enabling smoother running of games at higher frames per second (FRP)-leading to an upgraded gaming experience. A case in point is the influx of many Chinese smartphones priced under $500, which are delivering a fully-equipped gaming experience. Noteworthy examples include the Xiomi Mi 8 Pro ($469), Xiomi Mi 8 ($389), Xiomi Pocophone F1 ($319), Honor 9 ($320), amongst others.

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What Trends Will Shape the Smart Phone/Tablet Games Market Through 2029 and Beyond?
Leading businesses in the smartphone/tablet games market are investing their resources in the advancement of chip technology specifically for smartphone gaming, with the intention of providing a superior, more engaging gaming experience. This chip technology pertains to specialized hardware elements which are developed to boost the running of mobile gaming applications. These chips handle intense graphics system, fast computations, and support multitasking, thus contributing to seamless gaming, realistic graphics, and prompt responsiveness. Arm Ltd., a software design and semiconductor firm based in the UK, launched its designs for graphics processing units, or GPUs, in June 2022. These designs offer enhanced visual quality and energy efficiency. Additionally, the improved CPUs ensure heightened performance, paving the way for a smoother and more captivating mobile gaming experience.

What Are the Main Segments in the Smart Phone/Tablet Games Market?
The smart phone/tablet games market covered in this report is segmented -

1) By Game Type: Shooter, Action, Sports Games, Role-Playing, Adventure, Racing, Fighting, Strategy, Other Game Types
2) By Device: Smartphone, Tablet
3) By Application: iOS User, Android User

Subsegments:
1) By Shooter: First-person Shooters (FPS), Third-person Shooters
2) By Action: Platformers, Beat 'em Ups
3) By Sports Games: Football/Soccer Games, Basketball Games, Tennis and Other Sports Simulations
4) By Role-Playing: Action RPGs, Turn-based RPGs, Massively Multiplayer Online RPGs (MMORPGs)
5) By Adventure: Narrative-driven Games, Puzzle Adventure Games
6) By Racing: Arcade Racing Games, Simulation Racing Games
7) By Fighting: Traditional Fighting Games, Multiplayer Fighting Brawlers
8) By Strategy: Real-time Strategy (RTS), Turn-based Strategy, Tower Defense
9) By Other Game Types: Puzzle Games, Casual Games, Educational Games

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Which Top Companies are Driving Growth in the Smart Phone/Tablet Games Market?
Major companies operating in the smart phone/tablet games market include Tencent Holdings Ltd., Sony Corporation, Electronic Arts Inc., Nintendo Co Ltd., Netmarble, CyberAgent Inc., Mixi Inc., Zynga Inc., Supercell Oy, Machine Zone Inc., King Digital Entertainment, Com2uS Corporation, Niantic Inc., Bandai Namco Entertainment Inc., NEXON Games Co Ltd., Square Enix Holdings Co Ltd., Warner Bros Entertainment Inc., Pocket Games, Playrix Holding Ltd., IGG Inc., Miniclip SA, NCSoft Corporation, Peak Games, Jam City Inc., NetEase Inc., Glu Mobile LLC, Gameloft SE, Rovia LLC, Ubisoft Entertainment SA, Epic Games Inc.

Which Regions Will Dominate the Smart Phone/Tablet Games Market Through 2029?
Asia-Pacific was the largest region in the smartphone/tablet games market in 2023. North America was the second largest region if the smart phone/tablet games market. The regions covered in the smart phone/tablet games market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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