Tarot Fellow Brings Spirituality Home for the "Religion-Optional" Generation

St Petersburg, FL - August 19, 2025 - Americans are breaking up with organized religion, and the rebound relationship looks a lot like tarot cards, crystals, and a little incense on the coffee table. Nearly one in three U.S. adults now identifies as religiously unaffiliated, according to Pew Research Center. But far from abandoning belief altogether, many are turning toward practices that are personal, flexible, and-dare we say it-actually fun.
That's where Tarot Fellow comes in. Founded by author and tarot enthusiast Rick Chiantaretto, Tarot Fellow is part shop, part resource hub, and part spiritual candy store for anyone who's ever felt "spiritual but not religious" wasn't just a checkbox on a survey, but a way of life.
"I created Tarot Fellow because I wanted a place where people could feel supported in their spiritual journey without being told what that journey should look like," said founder Rick Chiantaretto. "Tarot has always been my favorite tool for personal reflection and growth, and I wanted to make these resources accessible and approachable."

Tarot, Crystals, and a Dash of Magic
Tarot Fellow stocks a wide array of tools for seekers: tarot and oracle decks, ritual candles, crystals, books, and spiritual supplies. But unlike the big-box stores riding the "witchy aesthetic" wave, Rick actually knows his stuff-and it shows in the carefully written product descriptions that explain not just what an item is, but why it matters.
"Tarot Fellow is about more than selling," Rick explained. "It's about helping people find meaning. A deck of cards isn't just cardboard-it's a mirror. A crystal might just be able to do more than look pretty on your nightstand."

The Bigger Picture: Why Now?
Look around and you'll see tarot on TikTok, astrology apps topping download charts, and crystal shops popping up with bright, modern, coffee-house vibes. The hashtag #tarot has racked up billions of views online, and sales in the "Body, Mind & Spirit" book category continue to skyrocket. The trend is clear: spirituality has officially gone mainstream.
The reason behind the boom isn't just "witchy vibes" or Instagrammable aesthetics. Rick think's it's about control... or, who has it, at least. People want to write their own spiritual story without a gatekeeper, and tarot, with its imagery and archetypes, invites exploration rather than dictating rules.
"Tarot doesn't tell you what to believe-it asks you what you see," Rick said. "That's why it resonates. It gives you ownership of your journey."

A Personal Touch in a Digital World
While some online spiritual shops feel like conveyor belts, Tarot Fellow runs on a much more human pace. Rick reviews books, posts reflections, and brings his own decades of experience to every corner of the site. Customers often find themselves not just buying something but learning along the way.
"The internet is full of places to buy stuff," Rick laughed. "But how often do you feel connected to the person running the shop, and trust that the item you're purchasing was cared about before it ships to you? At Tarot Fellow, I want you to know there's a real person behind the screen. I'm right there with you-still curious, still learning, still occasionally drawing the Tower card and going, 'Oh, great. Here we go again.'"

The Future Looks Mystical
As the "spiritual but not religious" movement grows, Rick sees Tarot Fellow playing an even bigger role. Beyond the shop, he's expanding educational content, offering deeper insights into symbolism, and fostering community connections for people who might not have local spaces to explore.
"Spirituality doesn't have to be lonely," Rick said. "Tarot Fellow is my way of sharing in each other's journey, of reminding people whatever they're experiencing, they aren't crazy, and there are a lot of us. Whether you've been pulling cards for decades or new to your spirituality, you belong here."

About Tarot Fellow
Tarot Fellow is an online store and resource for modern spiritual seekers, offering carefully curated tarot decks, crystals, ritual tools, and metaphysical books. Founded by author and spiritual guide Rick Chiantaretto, Tarot Fellow blends authenticity with accessibility, helping individuals embrace spirituality on their own terms. More than a shop, Tarot Fellow is a companion for those navigating the expanding landscape of personal spirituality.
Visit https://tarotfellow.com to explore.

Tarot Fellow
1027 15th Ave N
St Petersburg, FL 33704

rick@tarotfellow.com
850-778-2768 (yes, that's 850-77-TAROT of course!)

Tarot Fellow was born from a deeply personal journey of seeking meaning, symbolism, and connection beyond the boundaries of traditional religion. Founded by Rick Chiantaretto, Tarot Fellow embodies a vision of making spiritual tools accessible, authentic, and cared for-both energetically and materially. The enterprise grew from Rick's recognition that people exploring tarot, crystals, ritual oils, and spiritual practices deserved not only quality items, but items treated with reverence from the moment of sourcing to the moment they arrive in someone's hands. Tarot Fellow is grounded in the belief that spiritual seekers are best supported with tools that are already honored, making it easier for them to create intentional, personal practices.

Description of the Enterprises Involved
Tarot Fellow operates as a multifaceted spiritual enterprise with three interconnected pillars:

Spiritual Retail - Tarot Fellow curates a wide collection of tarot decks, ritual oils, crystals, candles, and sacred tools, emphasizing both quality and energetic integrity. Each product is chosen for its spiritual resonance and cared for prior to delivery, ensuring that seekers feel supported the moment they open their package.

Publishing & Education - Beyond retail, Tarot Fellow engages in teaching, writing, and publishing spiritual content. This includes creating accessible resources about tarot, spirituality, and ritual practice, while also producing media such as reviews, guides, and courses designed to empower people to build practices that are uniquely their own.

Community Engagement - Tarot Fellow is not just a store, but a community space where like-minded seekers can explore together. Through online platforms, social content, and events, Rick fosters an environment where spirituality is approachable, inclusive, and sometimes even infused with a sense of wit and playfulness.

Unique Character
Tarot Fellow differentiates itself through Rick's hands-on, personal approach. Unlike larger retailers, every step-from import to fulfillment-is handled with intention, respect for sacred objects, and care for the end practitioner. Customers often note the sensory experience of opening a Tarot Fellow package-the scent, the energy, the feel-which is itself part of the ritual. This careful stewardship has made Tarot Fellow not just a store, but a trusted companion on countless spiritual journeys.

Vision Going Forward
Tarot Fellow continues to expand its reach by deepening its catalog of spiritually significant items, producing educational resources, and connecting seekers with tools that help them discover their own path. At its heart, the enterprise remains dedicated to honoring the sacred, empowering the seeker, and making spirituality tangible, accessible, and deeply personal.

This release was published on openPR.