Sports Nutrition Market Gains Momentum with Advancements in Personalized and Functional Nutrition | Global Insights, Key Trends & Forecast

"The Global Sports Nutrition Market reached USD 26,106 million in 2022 and is projected to witness lucrative growth by reaching up to USD 68,231 million by 2031. The market is growing at a CAGR of 12.8% during the forecast period (2025-2032)." As per DataM intelligence research report

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Sports Nutrition Market: Recent Industry Developments

United States: Recent Industry Highlights

✅ In March 2025, Michelle Obama and Steph Curry co-launched PLEZi Hydration, a lower-sugar, higher-potassium sports drink under PLEZi Nutrition aimed at promoting healthier hydration alternatives for active lifestyles.

✅ In February 2025, Celsius Holdings announced its acquisition of female-focused wellness drinks brand Alani Nutrition in a $1.8 billion deal, aiming to strengthen its position in the growing energy and sports beverage sector.

Japan: Recent Industry Highlights

✅ Mid-2025, NiHTEK unveiled several groundbreaking products at SPORTEC Tokyo 2025, including:
• NiHPRO®Bev - a clear, ready-to-drink protein solution.
• NiHPRO®Core - an ultra-pure hydrolyzed protein powder.
• NiHPRO®Puffs - high-protein, allergen-free snack puffs launching globally.
The brand also secured official distribution partnerships with Lacto Japan and Nature's Lab in Japan.

Sports Nutrition Market: Drivers

The sports nutrition market is driven by increasing consumer focus on health, fitness, and active lifestyles. Growing participation in gyms, fitness centers, and recreational sports is fueling demand for protein powders, energy bars, and supplements. Rising awareness about the benefits of proper nutrition in muscle recovery, endurance, and overall performance is boosting market adoption. Expanding consumer base beyond athletes to include millennials and working professionals is widening the scope of sports nutrition products. Additionally, the global trend toward preventive healthcare and wellness strongly supports market growth.

Market expansion is further fueled by product innovation, including plant-based proteins, ready-to-drink beverages, and clean-label supplements. E-commerce platforms and direct-to-consumer channels are enhancing accessibility and driving sales growth worldwide. Strategic endorsements by athletes and fitness influencers are increasing brand visibility and consumer trust. Growing demand for personalized nutrition solutions and functional foods is pushing companies to develop tailored products. With rising health consciousness and lifestyle shifts, the sports nutrition market is expected to experience robust and sustained growth globally.

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Segment Covered in the Sports Nutrition Market:

➥ By Product Type: Sport Drinks, Protein Powder, Protein Bars, Branched Chain Amino Acids, Certain Supplement, Carbohydrate and Energy Bars, RTD Protein Drinks, Others
➥ By End User: Athletes, Body Builders, Lifestyle Users, Recreational Users
➥ By Distribution Channel: E-Commerce, Retail Stores, Fitness Institutions, Others

Sports Nutrition Market: Major Players

Iovate Health Sciences International Inc., Campo de Lorca. Abbott Laboratories, Quest Nutrition, PepsiCo, Inc., Clif Bar & Company, The Coca-Cola Company, MusclePharm, The Bountiful Company, Post Holdings, Inc., and BA SPORTS NUTRITION, LLC.

Benefits of the Report:

➡ A descriptive analysis of demand-supply gap, market size estimation, SWOT analysis, PESTEL Analysis and forecast in the global market.
➡ Top-down and bottom-up approach for regional analysis
➡ Porter's five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.
➡ By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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