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Emerging Trends to Reshape the Consumer Electronics E-Commerce Market: Transforming Online Shopping With Augmented Reality as a Key Influencer

08-19-2025 09:20 AM CET | Consumer Goods & Retail

Press release from: The Business Research Company

Consumer Electronics e-Commerce

Consumer Electronics e-Commerce

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Consumer Electronics E-Commerce Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The e-commerce sector for consumer electronics has seen a significant growth in a span of few years. The market which is projected to be at $688.3 billion in 2024 is expected to rise to $805.67 billion by 2025, exhibiting a compound annual growth rate (CAGR) of 17.1%. Factors that contributed to growth during the historical period include the convenience of online shopping, availability of diverse products, competitive prices, and the convenience of mobile shopping.

Consumer Electronics E-Commerce Market Size Forecast: What's the Projected Valuation by 2029?
The market size of e-commerce in consumer electronics is projected to experience a swift expansion in the upcoming years, reaching $1605.19 billion in 2029 with a compound annual growth rate (CAGR) of 18.8%. The surge during the forecast period can be linked to technological progression, artificial intelligence, personalization, e-commerce platforms, and mobile transactions. Significant trends foreseen for the forecast period encompass virtual try-on, AI-driven suggestions, multi-channel retailing, sustainability, and environmentally friendly products.

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What Are the Drivers Transforming the Consumer Electronics E-Commerce Market?
The shift from traditional brick-and-mortar shopping to e-commerce is a dominant driving force in the consumer electronics online market. Nearly 53% of the worldwide population, equivalent to more than 4 billion individuals, have internet connections, with a majority of 92.6% accessing it with their mobile devices. Internet access offers a convenient shopping experience anytime and anywhere. The evolution of digital technology and mobile connectivity is creating a profound shift in how consumers shop. As consumer confidence in purchasing high-end products such as electronics online grows, the count of online shoppers drastically rises. Hence, given the growing prevalence of online shopping in consumers' lives, it is anticipated that the worth of the electronics e-commerce market will continue to flourish without exhibiting any signs of a slowdown.

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What Long-Term Trends Will Define the Future of the Consumer Electronics E-Commerce Market?
Augmented reality (AR) technology is revolutionizing the way people shop online. The technology helps to resolve the doubts of online shoppers about a product before they make the purchase. With AR technology, customers get the ability to visualize a product in real time from the comfort of their homes. The use of 3D visuals through AR gives customers the chance to see how a product could fit into their space before going ahead to purchase it. Shoppers also have the chance to explore different variants and select the best one. This technology not only minimizes the inconvenience associated with product returns or exchanges, but also saves money and time involved in handling returns. AR has made it possible for online retailers to substantially decrease product returns by providing a digital 'try-before-you-buy' experience. A practical example of this is Augment, an augmented reality tool that lets shoppers view and rotate products in real time and visualize them in a realistic setting. Furthermore, Augment also gives customers the liberty to switch product colors and finishes.

Which Segments in the Consumer Electronics E-Commerce Market Offer the Most Profit Potential?
The consumer electronics e-commerce market covered in this report is segmented -

1) By Product: Video Products, Audio Products, Other Products
2) By Business Model: Business To Business (B2B), Business To Consumer (B2C)
3) By Pricing Model: Low Cost Products, Medium Cost Products, High End Products

Subsegments:
1) By Video Products: Televisions, Streaming Devices, Cameras And Camcorders, Projectors, Other Video Products
2) By Audio Products: Headphones And Earbuds, Speakers, Home Audio Systems, Soundbars, Other Audio Products
3) By Other Products: Wearable Electronics (Smartwatches, Fitness Trackers), Gaming Consoles And Accessories, Smart Home Devices, Personal Care Electronics, Other Consumer Electronics

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Which Firms Dominate the Consumer Electronics E-Commerce Market by Market Share and Revenue in 2025?
Major companies operating in the consumer electronics e-commerce market include Alibaba Group Holding Limited, Amazon.com Inc., JD.com Inc., eBay Inc., Shopify Inc., Rakuten Inc., Walmart Inc., Newegg Inc., Target Corporation, Flipkart Internet Private Limited, Best Buy Co. Inc., Apple Inc., B&H Foto & Electronics Corp., Crutchfield Corporation, GameStop Corp., P.C. Richard & Son Inc., Adorama Inc., Abt Electronics Inc., Overstock.com Inc., CDW Corporation, BuyDig.com LLC, HSN Inc., QVC Inc., Monoprice Inc.

Which Regions Offer the Highest Growth Potential in the Consumer Electronics E-Commerce Market?
North America was the largest region in the consumer electronics e-commerce market in 2023. Asia-Pacific was the second largest region in the consumer electronics e-commerce market. The regions covered in the consumer electronics e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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