Brain Health Supplements Market Driven by Nootropics, Herbal Innovations, and Global Demand from U.S. to Japan

The Brain Health Supplements Market size was valued at US$ 10,312.9 million in 2024 and is estimated to reach US$ 18,504.3 million by 2031, growing at a CAGR of 8.7% during 2024-2031.

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The Brain Health Supplements Market refers to the global industry nutritional products designed to support cognitive function, memory, focus, mood regulation, and overall brain health. This market includes natural extracts, vitamins, minerals, amino acids, omega-3 fatty acids, and nootropics available in various forms such as capsules, powders, and drinks.

Industry News of USA and Japan:

USA

• FDA crackdown on "7-OH" kratom extracts in brain/energy shots (regulatory): In July 2025, FDA issued warning letters stating 7-hydroxymitragynine (7-OH) is not a lawful supplement ingredient tightening compliance expectations for cognition/energy products.

• Public-health signal on concentrated kratom nootropics (market risk): FDA flagged 7-OH as an "emerging public health threat," impacting gas-station "focus" drinks and brain-energy shots.

• Tech/space-health research tie-in (science advance): NASA highlighted ongoing B-vitamin supplementation research aboard the ISS to protect neural/visual function.

• Consumer trend tailwind (investment/sales): U.S. retailers report surging creatine sales increasingly promoted for brain energy as well as muscle health.

• Brand activity (product/newsflow): New nootropic launches such as MindGuard and Neuro Sharp in August 2025 show continued investment and VC/DTC energy in U.S. cognitive products.

• Compliance backdrop (subscriptions): The FTC's Negative Option Rule compliance date in July 2025 impacted auto-renewing supplement programs common in nootropics.

Japan

• Innovation launch (tech/ingredient): Tokyo biotech TIME TRAVELER launched a supplement using parsley-derived exosomes, targeting healthy aging and cognition.

• Personalized nutrition push (sleep-stress-brain axis): Calbee announced plans for personalized probiotic solutions to improve sleep and stress resilience, leveraging the gut-brain axis.

• Ecosystem momentum (events/investor attention): The first "Japan Health" exhibition took place in June 2025 in Osaka alongside Expo 2025, spotlighting brain-health innovations.

• Regulatory context (claims): Japan's Foods with Function Claims (FFC) framework continues to support brain-health claims (e.g., GABA, DHA), with refinements introduced in 2025.

Key Players:

• Purelife AlternaScript, LLC,

• ACCELERATED INTELLIGENCE INC.,

• Liquid Health, Inc.,

• HVMN Inc.,

• Natural Factors Nutritional Products Ltd..,

• KEYVIEW LABS, INC.,

• Onnit Labs, LLC,

• Purelife Bioscience Co., Ltd.,

• Quincy Bioscience.

Growth Forecast Projected:

The Global Brain Health Supplements Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to grow over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Brain Health Supplements Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Market Segmentation:

➤ By Product Type: Herbal Extracts, Vitamins & Minerals, Natural Molecules

➤ By Supplement Form: Tablets, Capsules, Others

➤ By Application: Memory Enhancement, Mood & Depression, Attention & Focus, Longevity & Anti-aging, Sleep & Recovery, Anxiety

➤ By Age Group: Geriatric, Adults, Pediatrics

➤ By Distribution Channel: Supermarkets & Hypermarkets, Drug Stores, Online Stores

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Benefits of the Report:

➡ A descriptive analysis of demand-supply gap, market size estimation, SWOT analysis, PESTEL Analysis and forecast in the global market.

➡ Top-down and bottom-up approach for regional analysis

➡ Porter's five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.

➡ By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market

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