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Global E-Cigarettes Market Projected to Grow at 12.8% CAGR, Reaching $42.79 Billion by 2029

08-19-2025 07:51 AM CET | IT, New Media & Software

Press release from: The Business Research Company

E-Cigarettes Market

E-Cigarettes Market

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What Will the E-Cigarettes Industry Market Size Be by 2025?
In the past few years, the e-cigarettes market has experienced substantial expansion. The market is expected to escalate from $23.65 billion in 2024 to $26.42 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 11.7%. The impressive growth during the historic period can be tied to factors such as cessation of smoking and harm reduction, the emergence of vaping culture, an array of flavors, the reduction in secondhand smoke, along with aggressive marketing and advertising strategies.

What's the Long-Term Growth Forecast for the E-Cigarettes Market Size Through 2029?
In the coming years, the e-cigarettes market is projected to experience swift expansion. The market value is likely to reach $42.8 billion by 2029, with a Compound Annual Growth Rate (CAGR) of 12.8%. Factors influencing this growth throughout the predicted period encompass smoking replacements, policy climate, assistance in quitting smoking, lowering of health hazards, and flavor development. Noteworthy trends predicted for this period include preferences for certain flavors, the introduction of heat-not-burn technology, the combination of tobacco and cannabi*s*, along with progress in e-cigarette technology.

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What Are the Key Growth Drivers Fueling the E-Cigarettes Market Expansion?
The increase in health consciousness among smokers about the dangers posed by traditional tobacco cigarettes has fueled the expansion of the e-cigarette industry. The health of individuals is negatively impacted by the harmful substances emitted by conventional tobacco cigarettes. In comparison, e-cigarettes emit fewer toxins and are safer. For example, the British American Tobacco company launched the Vype iSwitch and Vype iSwitch Maxx, which employs Puretech blade technology. This technology uses an ultra-thin stainless-steel blade to heat e-liquid and generate vapor. As these vapor products don't burn tobacco, their resulting vapor has quite lower toxic levels than the smoke produced during tobacco combustion. As a result, e-cigarettes are regarded as having lower risk attributes in comparison to regular cigarettes.

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What Are the Key Trends Driving E-Cigarettes Market Growth?
The trend of mergers and acquisitions growing in the e-cigarette market, specifically between conventional cigarette and e-cigarette manufacturers, is on the rise. Traditional cigarette manufacturers and e-cigarette makers are partnering up either for new product development or to strengthen their global presence. A case in point is the acquisition of Reynolds American Inc. by British American Tobacco PLC. (BAT), a British-American giant in the cigarette and tobacco manufacturing sector, for a whopping $49 billion. This move not only helped BAT establish itself in fast-growing emerging markets but also in developed markets with high profit margins. It's notable that Reynolds American Inc. is a U.S. tobacco company that also produces e-cigarettes.

How Is the E-Cigarettes Market Segmented?
The e-cigarettes market covered in this report is segmented -

1) By Product Type: Disposable, Rechargeable, Modular
2) By Composition Used: Tobacco, Flavors, Nicotine-free
3) By Distribution Channel: Specialist E-Cig Shops, Online, Super markets, Tobacconist, Other Distribution Channels

Subsegments:
1) By Disposable: Prefilled Disposable E-Cigarettes, Blank Disposable E-Cigarettes
2) By Rechargeable: Rechargeable Pod-Based E-Cigarettes, Rechargeable Cig-A-Like E-Cigarettes
3) By Modular: Vape Mods, Vape Pens, Tank Systems

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Which Companies Are Leading the Charge in E-Cigarettes Market Innovation?
Major companies operating in the e-cigarettes market include Philip Morris International Inc., Altria Group Inc., British American Tobacco plc, Japan Tobacco Inc., Imperial Brands plc, Njoy Inc., International Vapor Group Inc., Reynolds American Inc., Kimree Inc., Innokin, Healthier Choices Management Corp., ITC Limited, J WELL, Nicotek LLC, NicQuid LLC, R.J. Reynolds Vapor Company, Shenzhen IVPS Technology Co. Ltd., Shenzhen KangerTech Technology Co. Ltd., Vapor Hub International Inc., KangerTech, Shoreditch, Ritchy Group, Vapouriz Limited, Apollo Electronic Cigarettes, Vape Emporium Limited, JUUL Labs Inc., Breeze Smoke LLC, Logic Technology Development LLC, V2 Cigs, Green Smoke LLC, White Cloud Electronic Cigarettes, VaporFi Inc., South Beach Smoke LLC, SmokeTip LLC

Which Regions Are Leading the Global E-Cigarettes Market in Revenue?
Asia Pacific was the largest region in the e-cigarettes market in 2023. The regions covered in the e-cigarettes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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