Global Identity Verification, ARGOS Emerging as the Core of Trust

August 19, 2025

The global sports betting market is expected to reach approximately $109 billion in 2024 and grow to about $118.7 billion by 2030. This growth has been driven by the widespread adoption of the Internet and mobile devices.

The rapid expansion of sports betting is creating new opportunities worldwide, with South America particularly Mexico emerging as one of the most dynamic markets. Legalization trends, high smartphone penetration, and a young, tech-savvy population are accelerating the growth of online platforms in this region.

Mexico is one of the fastest-growing markets in Latin America, but this fast-paced growth also brings unique challenges. While online services are legal, regulations are fragmented and not always strictly enforced. As a result, operators without licenses or with insufficient oversight can more easily enter the market. In addition, most transactions are made through smartphones, yet many apps and websites lack proper identity verification procedures. This can increase the risk of minors accessing platforms or of financial misuse.

Furthermore, the combination of high demand and incomplete oversight has made Mexico a prime target for unreliable operators. Some platforms exploit authentication loopholes to create fake accounts, misuse user information, or fail to provide promised payouts.

As a result, many Mexican users remain cautious when engaging with online services. Therefore, building trust is even more critical here than in mature markets such as the United Kingdom. To succeed in the South American market, it is not enough to simply offer convenience securing trust is the key.

At this point, robust electronic identity verification (eKYC) becomes essential. ARGOS provides tailored, comprehensive eKYC solutions for global platforms entering emerging markets like Mexico. With AI-powered document recognition that automatically identifies IDs from over 195 countries, real-time facial recognition for identity verification, and a seamless onboarding process completed within 30 seconds, ARGOS strengthens security without compromising customer experience. Most importantly, it helps build trust with users who seek both safety and convenience.

As the South American sports betting market accelerates, securing platform trust will be the decisive factor between growth and stagnation. Solutions like ARGOS provide operators with security, regulatory compliance, and user-friendly onboarding, enabling them to expand beyond Mexico into broader markets.

"As the sports betting industry rapidly transitions to digital, user identity verification is no longer just a procedure it has become a core strategy for platform survival."
- Wonkyu Lee, CEO of ARGOS

ARGOS is an AI-based global identity verification platform. With highly accurate facial recognition technology and customizable authentication policies, ARGOS supports fintech, gaming, and blockchain platforms in delivering safe and seamless user experiences.

- ARGOS Identity
- 1952 Gallows Rd, Suite 305, Vienna VA 22182
- bnoller@argosidentity.com, suyeon@argosidentity.com
- suyeon@argosidentity.com

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ARGOS is an AI-powered Identity Platform.
We create essential identity services for people and businesses to ensure a secure digital ecosystem worldwide.

This release was published on openPR.