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Global Augmented and Virtual Reality in Healthcare Market to Reach USD 14.06 Billion by 2030
Augmented Reality and Virtual Reality in Healthcare Market
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Market Drivers
The use of AR and VR in surgical and diagnostic procedures is transforming healthcare practices. Surgeons benefit from three-dimensional views of patient anatomy, which makes complex surgeries more precise and less invasive. AR and VR technologies are also being increasingly used in fitness management, patient care, medical training, and education. These tools allow medical professionals to enhance their skills and improve patient care.
Medical students benefit from AR-based learning, which helps them better understand human anatomy through interactive, three-dimensional models. Similarly, VR is proving effective in therapy, especially for anxiety treatments, by providing controlled and personalized exposure.
The COVID-19 pandemic accelerated the adoption of AR and VR technologies in healthcare. These tools were used for real-time insights into new virus strains, post-recovery therapy for patients, virtual training for medical students, and telesurgery support due to travel restrictions. VR also provided support in managing stress, anxiety, and chronic pain among patients during the pandemic.
Market Restraints
Despite strong growth, the market faces challenges such as high development costs and a shortage of skilled professionals to operate these technologies. Privacy concerns and potential health issues, such as eye strain from extended screen use, may also limit adoption.
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Segment Insights
By Technology:
Virtual Reality (VR) is expected to see strong growth due to its role in rehabilitation and pain management. VR helps reduce the sensation of pain by deactivating pain-processing areas in the brain, making it effective in surgeries and conditions like phantom limb pain.
Augmented Reality (AR) continues to grow, supported by advances in head-mounted displays and smart glasses that provide three-dimensional views for surgeries and diagnostics.
By Component:
Software is expected to grow steadily, driven by medical apps such as EyeDecide, which detects eye conditions, and Applied VR, which reduces anxiety during procedures. Improvements in connectivity are further supporting this segment.
Hardware held a strong revenue share, with devices like head-mounted displays, smart glasses, and 3D sensors being widely used in surgeries, training, tele-mentoring, and diagnostics.
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By Application:
Education and Training will see notable growth as AR and VR allow medical students and professionals to visualize human anatomy and complex procedures in immersive, three-dimensional environments. These technologies also enable remote assistance from experts during surgeries and training sessions.
Other key applications include surgery, behavioral therapy, and medical imaging, where immersive technologies enhance accuracy and patient outcomes.
By End-use:
Hospitals are expected to witness the fastest growth, adopting AR and VR across areas like robotic surgery, therapy for stress disorders, physical rehabilitation, and patient training. VR has proven especially useful in pain management, faster recovery, and mental health treatments.
Academic Institutes are using AR and VR extensively for medical education and training, while clinics and other healthcare facilities are adopting them for diagnostics and patient care.
Some major companies included in the global market report are:
Siemens
Koninklijke Philips N.V.
CAE Inc
General Electric
Laerdal
EON Reality
Firsthand Technology Inc.
Intuitive Surgical Inc.
WorldViz Inc.
VirtaMed AG
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Augmented Reality and Virtual Reality in Healthcare Market Market Segmentation Analysis
Emergen Research has segmented the global augmented and virtual reality in healthcare market on the basis of technology, component, application, end-use, and region:
Technology Outlook (Revenue, USD Billion; 2018-2030)
Augment Reality (AR)
Virtual Reality (VR)
Component Outlook (Revenue, USD Billion; 2018-2030)
Hardware
Software
Services
Application Outlook (Revenue, USD Billion; 2018-2030
Surgery
Training & Education
Behavioral Therapy
Medical Imaging
Others
End-use Outlook (Revenue, USD Billion; 2018-2030)
Hospitals
Clinics
Academic Institute
Others
Regional Outlook (Revenue, USD Billion; 2018-2030)
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
France
BENELUX
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Rest of APAC
Latin America
Brazil
Rest of LATAM
Middle East & Africa
Saudi Arabia
UAE
Israel
Rest of MEA
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Market Scenario
Global Augmented Reality and Virtual Reality Market was valued US$ 6.1 Bn in 2017, and is expected to reach US$ 58.2 Bn by 2026, at a CAGR of 32.57% during forecast period.
Augmented…
