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Global Business Intelligence and Analytics Market Set for Strong Growth Through 2034
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Market Drivers
Organizations across all industries are turning to BI & analytics to gain a competitive edge by identifying patterns, predicting customer behavior, automating operations, and improving financial performance. Sectors such as banking, healthcare, retail, manufacturing, telecom, and government are leading the adoption of BI tools to enhance strategic decisions and operational efficiency.
According to a 2024 report by Dresner Advisory, over 58% of global companies consider BI tools "critical" or "very important" for their operations.
Key Trends
Cloud Adoption: Cloud-native BI platforms now account for more than 69% of deployments, thanks to scalability, low upfront investment, and seamless integration with modern data systems. Tools like Microsoft Power BI, Tableau, Qlik, Looker, and AWS QuickSight are enabling organizations to perform advanced analytics and predictive reporting across devices and teams.
AI and Machine Learning: Modern BI platforms are increasingly leveraging AI to automate data preparation, generate insights, and suggest actionable steps. Augmented analytics, including natural language processing, anomaly detection, and automated storytelling, allows even non-technical users to access sophisticated insights. Examples include Salesforce's Tableau GPT and Microsoft Copilot integrations.
Embedded Analytics: Analytics functionality is increasingly integrated directly into third-party applications and workflows, improving efficiency and speed-to-insight for both customer-facing and internal systems.
Security and Compliance: Data governance, privacy, and compliance remain top priorities, with solutions meeting GDPR, HIPAA, and CCPA requirements. Role-based access, audit trails, and federated data models are standard features.
Regional Landscape section of the Business Intelligence and Analytics Market report offers deeper insights into the regulatory framework, current and emerging market trends, production and consumption patterns, supply and demand dynamics, import/export, and presence of major players in each region.
The various regions analyzed in the report include:
North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Market Segments
By Component:
Software: In 2024, software accounted for 68% of market revenue, driven by tools enabling real-time visualization, customizable dashboards, embedded analytics, and AI-powered insights. Popular platforms include Power BI, Tableau, Qlik Sense, SAP BusinessObjects, and Oracle Analytics Cloud.
Services: This includes consulting, system integration, optimization, support, and training. Managed services help organizations, especially SMEs and healthcare providers, design architecture, ensure compliance, and accelerate time-to-insight.
The report bifurcates the Business Intelligence and Analytics Market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.
Business Intelligence and Analytics Market Market Segmentation Analysis
By Component Outlook (Revenue, USD Billion, 2021-2034)
Software
Services
By Deployment Mode Outlook (Revenue, USD Billion, 2021-2034)
On-Premise
Cloud-Based
Hybrid
By Business Function Outlook (Revenue, USD Billion, 2021-2034)
Finance
Operations
Sales & Marketing
Human Resources
Others
By Industry Vertical Outlook (Revenue, USD Billion, 2021-2034)
BFSI
Healthcare
Retail & E-commerce
Manufacturing
IT & Telecom
Government
Energy & Utilities
Others
By Organization Size Outlook (Revenue, USD Billion, 2021-2034)
Large Enterprises
Small & Medium Enterprises (SMEs)
By Deployment Mode
Cloud: Leading segment with 57% market share in 2024, offering lower costs, faster deployment, real-time collaboration, and remote access.
On-Premises: Preferred in regulated sectors like banking, defense, pharma, and government, where data control and compliance are critical.
Hybrid: Gaining traction by combining cloud flexibility with on-premises control for critical workloads.
To know more about the report @ https://www.emergenresearch.com/industry-report/business-intelligence-and-analytics-market
The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Business Intelligence and Analytics Market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic
Some of the top players in Business Intelligence and Analytics Market are:
SAP SE
Oracle Corporation
Microsoft Corporation
TIBCO Software Inc.
GoodData Corporation
International Business Machines Corporation
MicroStrategy Incorporated
Tableau Software, Inc.
SAS Institute Inc.
Qlik Technologies Inc.
By Business Function:
Finance: Largest segment (32%), using BI for planning, variance analysis, risk management, and compliance.
Sales & Marketing: Tracks campaign performance, customer journeys, and market trends.
Operations: Optimizes supply chains, production, and inventory management.
Human Resources: Enhances workforce analytics, employee engagement, and talent planning.
Others: Includes R&D, legal, compliance, and customer support.
By Industry Vertical:
BFSI: Largest market share (20%) in 2024, leveraging BI for risk management, fraud detection, and compliance.
Healthcare: Rapid growth, supporting patient care, hospital performance, and cost reduction.
Retail & E-commerce: Personalization, inventory management, and sales forecasting.
Manufacturing: Quality control, predictive maintenance, and logistics.
IT & Telecom: Network analytics, customer retention, and 5G optimization.
Government: Tax compliance, urban planning, and public service optimization.
Energy & Utilities: Load forecasting, outage management, and regulatory compliance.
By Organization Size:
Large Enterprises: Largest spenders, using enterprise-grade BI with customized integration and governance.
SMEs: Fastest-growing segment, adopting SaaS-based BI solutions with low-code, pay-as-you-go options. Vendors like Zoho Analytics, Domo, Sisense, and Metabase focus on SME needs.
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Regional Insights
North America: Largest market share in 2024 due to established BI vendors, advanced cloud infrastructure, and high digital maturity.
Asia-Pacific: Expected to see the fastest growth from 2024 to 2034, driven by digital transformation in China, India, Japan, and South Korea, along with booming e-commerce, fintech, and smart city initiatives.
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• To provide detailed analysis of the market structure along with forecast for the next 10 years of the various segments and sub-segments of the global Analytics as a service Market.
• To provide insights about factors affecting the market growth.
• To Analyze the Analytics as a service Market based on various factors- porters five force analysis, mega trend analysis, macroeconomic indicators etc.
• To provide historical and forecast revenue of the…
