Global Green IT Services Market to Reach USD 25.44 Billion by 2024, Driven by Rising Demand for Sustainable Computing

The global Green IT Services Market, valued at USD 21.85 billion in 2023, is projected to grow to USD 25.44 billion by the end of 2024, recording a strong CAGR of 16.45% during the forecast period. The growth is being fueled by rising awareness about environmental sustainability, the urgent need to cut carbon emissions, and the increasing adoption of energy-efficient technologies across industries.

Green IT, also known as sustainable IT or green computing, refers to the practice of designing, manufacturing, using, and disposing of technology products in ways that minimize environmental impact. From sourcing eco-friendly raw materials to recycling e-waste, the entire lifecycle of IT hardware and infrastructure is being reshaped by the green computing approach.

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Key services in this market include green data center solutions, sustainable IT infrastructure, energy-efficient consulting, and e-waste management. These offerings are tailored for both small and medium-sized businesses as well as large enterprises. Industries such as IT and telecom, BFSI, healthcare, and government are among the major adopters of these solutions, with deployment models spanning both on-premises and cloud-based systems.

Some of the key companies in the Green IT Services market include:
IBM Corporation

Hewlett Packard Enterprise (HPE)

Cisco Systems, Inc.

Microsoft Corporation

Dell Technologies Inc.

Oracle Corporation

Fujitsu Limited

Google LLC (Alphabet Inc.)

Schneider Electric SE

One of the biggest drivers of market growth is the urgent need to reduce the environmental impact of Information and Communication Technology (ICT). Studies show that the ICT sector contributes between 1.9% and 3.8% of global greenhouse gas (GHG) emissions, while data centers alone account for 3.2% of worldwide energy use-a figure that has doubled in the last decade. The rising energy demands of computing and digital operations have prompted governments, industries, and organizations to adopt green IT policies and practices to mitigate climate change risks and promote sustainable operations.

Green IT practices such as refurbishing and reusing older computer systems, designing hardware that is easier to recycle, and adopting virtualization technologies are helping reduce e-waste and energy consumption. These practices not only cut carbon footprints but also extend the lifespan of IT hardware, reducing costs for enterprises. Cloud services, improved data center cooling technologies, and the adoption of virtualization are also contributing to operational efficiency and cost savings.

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Beyond environmental benefits, cost reduction is another major factor encouraging adoption. By optimizing energy usage, reducing the need for excess servers and physical infrastructure, and lowering operational downtime, organizations are experiencing significant savings. Businesses are increasingly realizing the advantages of energy-efficient hardware and software, which enhance system performance while reducing electricity bills and long-term maintenance costs.

Growing awareness about these benefits is also attracting new players to the market, leading to more innovation and wider adoption. From small businesses to large corporations, end-users are beginning to see the value of adopting sustainable IT solutions not just for environmental reasons, but also for improved efficiency and cost competitiveness.

Looking ahead, the green IT services market is expected to benefit from continued advancements in technology. Future opportunities include workstations powered by renewable energy, next-generation energy-efficient cooling solutions, and more advanced recycling and e-waste management techniques. As companies increasingly align with global sustainability goals, demand for green IT services is likely to accelerate further in the coming years.

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Green IT Services Market Market Segmentation Analysis
The main report offers detailed historical data and forecasts revenue growth at a global, regional, and country level, and provides analysis of the market trends in each of the segments from 2020 to 2033:

Service Type Outlook (Revenue, USD Billion; 2020-2033)
Green Data Center Services

Sustainable IT Infrastructure Services

Energy-Efficient IT Consulting Services

E-Waste Management and Recycling Services

Organization Size Outlook (Revenue, USD Billion; 2020-2033)
Small and Medium-Sized Enterprises (SMEs)

Large Enterprises

Deployment Mode Outlook (Revenue, USD Billion; 2020-2033)
On-Premise

Cloud-Based

Industry Vertical Outlook (Revenue, USD Billion; 2020-2033)
IT and Telecom

Banking, Financial Services, and Insurance (BFSI)

Healthcare

Government and Public Sector

Others

The rising focus on reducing carbon emissions, managing e-waste responsibly, and adopting cleaner energy solutions across the IT ecosystem ensures that green IT services will play a critical role in shaping the future of technology and sustainability.

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