Plant-based Beverage Market Attracts Innovation in Ready-to-Drink and Organic Beverage Solutions

"The Plant-based Beverage Market reached US$ 21.9 billion in 2024 and is expected to reach US$ 42.6 billion by 2031, growing at a CAGR of 11.7% during the forecast period 2024-2031." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In July 2025, Starbucks expanded its menu with new oat and almond-based beverages across multiple U.S. locations, reflecting rising consumer demand for dairy-free alternatives.

✅ In June 2025, Califia Farms introduced a new line of protein-enriched plant-based milks, targeting the growing functional beverage market with clean-label ingredients.

✅ In May 2025, Danone North America invested in scaling up production of soy- and coconut-based drinks at its Texas facility, boosting domestic supply of plant-based options.

Japan: Recent Industry Developments

✅ In July 2025, Ito En launched a range of soy-based blended beverages designed to cater to Japan's health-conscious consumers, combining traditional flavors with plant protein
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✅ In June 2025, Asahi Group announced the development of oat-based ready-to-drink lattes, aiming to capture the premium café-style beverage market in urban centers.

✅ In May 2025, Aeon supermarkets partnered with local startups to expand shelf space for rice- and almond-based drinks, supporting both domestic innovation and consumer accessibility.

Plant-based Beverage Market: Drivers

The plant-based beverage market is driven by rising consumer preference for healthier, lactose-free, and vegan-friendly alternatives to dairy products. Increasing awareness of the environmental impact of animal-based products is encouraging the shift toward sustainable plant-based options. Growing demand for fortified beverages enriched with vitamins, minerals, and protein supports market expansion. Innovations in flavors, textures, and blends of almond, soy, oat, and other plant-based ingredients are attracting a wider consumer base. The rise of e-commerce and modern retail channels is enhancing product accessibility and convenience.

Market growth is further supported by increasing adoption of plant-based beverages in foodservice, cafes, and fast-food chains. Expansion of functional and fortified plant-based options targeting specific health benefits, such as bone health or digestive wellness, is fueling demand. Collaborations between beverage manufacturers and ingredient suppliers are driving innovation and new product launches. Rising urbanization and changing dietary habits are encouraging regular consumption of plant-based drinks. Continuous investment in R&D for taste improvement, shelf life, and nutritional value is expected to sustain long-term growth in the plant-based beverage market.

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Segment Covered in the Plant-based Beverage Market:

➥ By Source: Fruits, Seeds, Leaves, Nuts, Vegetables, Soy, Others

➥ By Distribution Channel: Online Sales, Offline Sales

➥ By Type: Juices, Coffee, Tea, Plant-Based Milk, Others

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