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Digital Personalized Nutrition Market Trends Highlight Rising Demand for Wearable Technology and Personalized Dietary Solutions
Digital Personalized Nutrition Market
According to the latest research by InsightAce Analytic, the Global Digital Personalized Nutrition Market is valued at USD 669.3 Mn in 2024 , and it is expected to reach USD 3094.0 Mn by the year 2034, with a CAGR of 16.6% during the forecast period of 2025-2034.
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Digital personalized nutrition leverages advanced technologies to deliver customized dietary and nutritional guidance tailored to an individual's unique physiological and genetic profile. The global market for digital personalized nutrition is poised for significant growth in the coming years, driven primarily by innovations in diagnostic methodologies. Key growth factors include the integration of biomarker analysis, microbiome profiling, and DNA sequencing, utilizing biological specimens such as saliva, blood, and urine.
The increasing adoption of wearable health devices, including smart wristbands and health-monitoring patches, further supports market expansion by enabling real-time health tracking and the collection of personalized data. These technological advancements have enhanced consumer access to critical nutrition-related insights, particularly in relation to food sensitivities, allergies, and metabolic health, thereby driving demand for tailored nutrition solutions.
Moreover, rising consumer awareness of health and wellness, combined with the growing prevalence of chronic diseases influenced by nutritional factors, is accelerating market uptake across diverse demographic segments. The continued expansion of the fitness and wellness sector, supported by heightened consumer willingness to invest in health-enhancing products and services, is fostering the development of digital nutrition platforms and sustaining long-term market growth.
List of Prominent Players in the Digital Personalized Nutrition Market:
• Nutrigenomix
• DayTwo
• CircleDNA
• Ancestry
• Segterra
• Persona
• BiogeniQ
• Baze
• Rootine
• HealthifyMe
• Caligenix
• GenoPalate
• Habit Food
• Personalized
• Levels
• Culina Health
• Sirka
• Lifesum
• Foodvisor
• Nutrium
• 23ANDME
• VIOME
• Noom
• Atlas Biomed
• Other Market Players
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Market Dynamics
Drivers:
The expansion of the digital personalized nutrition market is largely driven by the rising adoption of individualized nutrition solutions, coupled with continuous technological advancements. Increasing smartphone penetration, particularly in emerging markets, has facilitated broader access to digital health services. Growing disposable incomes have accelerated mobile device usage, enabling consumers to engage more effectively with personalized nutrition platforms. This enhanced connectivity underpins industry growth by providing seamless interaction with customized health and wellness services.
Challenges:
The market faces several challenges, notably the rapid pace of technological evolution and escalating concerns over data privacy. Given the sensitive nature of personal health information, providers must mitigate risks associated with unauthorized access and cybersecurity threats. Platforms dependent on connected medical devices, smartphones, tablets, and remote monitoring technologies are particularly vulnerable. The proliferation of internet-enabled wearable health devices further amplifies the risk of data breaches, which could undermine consumer confidence and restrict market expansion.
Regional Trends:
North America is expected to maintain a leading position in global revenue for the digital personalized nutrition market, with a strong compound annual growth rate (CAGR) projected during the forecast period. This growth is supported by heightened consumer health awareness and the widespread availability of advanced health technologies.
The region's demand for improved health outcomes, coupled with access to innovative solutions, is driving the adoption of personalized nutrition services. Europe also represents a significant market segment, driven by evolving dietary preferences, changing lifestyles, and increased emphasis on balanced nutrition, which collectively support the growth of digital personalized nutrition offerings across the region.
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Recent Developments:
• In Nov 2023, Viome Life Sciences recently acquired Naring Health, a digital health and wellness firm that offered personalized clinical and molecular data to enable well-informed decision-making. Viome acquired DiscernDX, a company that provided comprehensive early disease detection, health monitoring, and personalized care for individuals. They also acquired Foodome, a company that analyzed all bioactive compounds in food and utilized network science to explore the relationship between diet, genetic pathways, and diseases. These acquisitions were made under the umbrella of Naring Health.
Segmentation of Digital Personalized Nutrition Market-
By Purchase Model-
• Subscription
• One Time Purchase
By End-users-
• Direct Consumers
• Wellness & Fitness Centers
• Hospitals & Clinics
• Institutions
By Application-
• Generic Health & Fitness
• Disease Based
• Sports Nutrition
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of Middle East and Africa
Read Overview Report- https://www.insightaceanalytic.com/report/digital-personalized-nutrition-market/2448
About Us:
InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.
Contact us:
InsightAce Analytic Pvt. Ltd.
Visit: www.insightaceanalytic.com
Tel : +1 607 400-7072
Asia: +91 79 72967118
info@insightaceanalytic.com
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