Bifidobacterium Probiotic Market to hit US$ 1.9 billion by 2031 | DuPont, Goerlich Pharma GmbH, Mitushi Bio Pharma, and Chr. Hansen Holding A/S, Probi AB

"Global Bifidobacterium Probiotic Market reached US$ 1.1 billion in 2023 and is expected to reach US$ 1.9 billion by 2031, growing with a CAGR of 8.8% during the forecast period 2024-2031." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In June 2025, Danone North America expanded its Activia product line with a new yogurt range fortified with Bifidobacterium lactis HN019.The launch targets digestive health and immunity-conscious consumers. The products are available in major retail chains across the U.S.

✅ In May 2025, Chr. Hansen partnered with a U.S.-based nutraceutical brand to introduce a high-potency Bifidobacterium capsule for gut-brain axis support. Clinical trials indicate potential benefits in reducing stress-related digestive discomfort. The supplement is being marketed through both e-commerce and pharmacy channels.

✅ In April 2025, Nestlé Health Science unveiled a medical nutrition product containing Bifidobacterium longum BB536 for elderly patients with chronic constipation. The formulation is designed to improve bowel regularity and gut microbiome balance. It is initially available via healthcare provider recommendations.

✅ In 2024, the U.S. FDA issued updated guidance on probiotic labeling, prompting manufacturers to include clearer strain-specific health claims. This regulation is expected to drive transparency and consumer trust in Bifidobacterium products.

Japan: Recent Industry Developments

✅ In June 2025, Morinaga Milk Industry launched a functional yogurt drink containing Bifidobacterium breve M-16V targeting infant gut health.
The product is certified under Japan's Foods for Specified Health Uses (FOSHU) program.It aims to address gut microbiota development in early childhood.

✅ In May 2025, Yakult Honsha introduced a probiotic drink enriched with Bifidobacterium bifidum YIT 10347 for elderly consumers.
Clinical research showed improvements in digestive comfort and immune function.The product is being rolled out in convenience stores and supermarkets nationwide.

✅ In April 2025, Meiji Co. debuted a capsule supplement with Bifidobacterium longum BB536 aimed at reducing seasonal allergies.The launch coincided with Japan's peak pollen season to capture allergy-focused consumers.It is marketed through online platforms and health specialty stores.

Bifidobacterium Probiotic Market: Drivers

The Bifidobacterium probiotic market is driven by growing consumer awareness of gut health and its connection to overall immunity, digestion, and metabolic well-being. Increasing prevalence of gastrointestinal disorders, such as IBS, constipation, and diarrhea, is fueling demand for targeted probiotic formulations. Rising interest in functional foods, dietary supplements, and fortified beverages is encouraging incorporation of Bifidobacterium strains into daily diets. Advances in fermentation technology, encapsulation, and delivery systems are improving probiotic stability, efficacy, and shelf life. Health-conscious consumers, especially millennials and aging populations, are seeking natural, safe, and effective solutions to enhance gut microbiota balance.

Market growth is further supported by expanding e-commerce channels and global distribution networks, increasing accessibility of probiotic products. Scientific research highlighting the benefits of Bifidobacterium for immunity, mental health, and skin health is boosting consumer trust and adoption. Regulatory support for probiotics in functional foods and supplements encourages product development and market entry. Food and beverage manufacturers are innovating with yogurt, dairy alternatives, and snack products fortified with Bifidobacterium strains. Strategic partnerships between biotech firms, food companies, and research institutions are accelerating commercialization and driving market expansion worldwide.

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Segment Covered in the Bifidobacterium Probiotic Market:

➥ By Type: Bifidobacterium animalis, Bifidobacterium longum, Bifidobacterium bifidum, Others

➥ By Form: Dry, Liquid

➥ By Application: Food & Beverages, Dietary Supplements, Pharmaceuticals, Animal Feed, Others

➥ By End-User: Infants, Adults, Children, Animals

Strategic Players Driving the Bifidobacterium Probiotic Market Forward:

DuPont, Goerlich Pharma GmbH, Mitushi Bio Pharma, and Chr. Hansen Holding A/S, Probi AB, Lallemand Inc., Novozymes A/S, Danone Corp, Nestlé S.A., Yakult Honsha Co., Ltd.

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