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Natural Language Understanding: A Leading Driver Behind The Impact Of Growing AI Adoption On The Natural Language Understanding Market Market Expansion in 2025

08-14-2025 08:11 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Natural Language Understanding Market

Natural Language Understanding Market

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What Will the Natural Language Understanding Industry Market Size Be by 2025?
The market size for natural language understanding has seen an exceptional surge in the past few years. The sector is expected to expand from $21.52 billion in 2024 to $28.42 billion in 2025, with a compound annual growth rate (CAGR) of 32.1%. The historical growth can be traced back to the rising demand for instant information, advancements in healthcare diagnosis and supervision, the proliferation of semantic search, amalgamation with business intelligence utilities, and the surge in accessible data.

What's the Long-Term Growth Forecast for the Natural Language Understanding Market Size Through 2029?
The market size of natural language understanding is predicted to experience significant expansion in the coming years, reaching a staggering $85.64 billion by 2029 with a compound annual growth rate (CAGR) of 31.8%. This surge during the forecast period can be traced back to the speed of chatbot uptake, the spread of digital transformation strategies, the demand surge for multimodal NLU, and the upswing in conversational AI employment. The forecast period also indicates several prominent trends such as integration with virtual and augmented reality (VR and AR), progress made in sentiment analysis, improvement in neural network structures, and the incorporation of IoT.

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What Are the Key Growth Drivers Fueling the Natural Language Understanding Market Expansion?
The surge in artificial intelligence (AI) usage is anticipated to fuel advancements in the field of natural language understanding. AI incorporates a wide array of technologies and algorithms, which allow machines to imitate human intelligence in terms of problem-solving, learning from data and decision-making. This surge in AI usage is credited to several contributory factors such as enhancements in computing power and cloud technology, the presence of abundant data for training algorithms, improvements in algorithm development and model optimization, as well as escalated investment and funding for AI research and development. In AI, natural language understanding permits systems to decipher and react to human language, thereby augmenting capabilities in areas like sentiment analysis, chatbots, and automated customer service. For example, Eurostat, a Belgium-based governing body, reported that in 2023, the number of large corporations deploying AI technologies rose to 30.4% from 28.4% in 2021, thereby indicating that there has been a marked increase in the acceptance of AI solutions among these firms. Hence, the escalating adoption of artificial intelligence (AI) is pivotal to the growth of the natural language understanding marketplace.

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What Are the Key Trends Driving Natural Language Understanding Market Growth?
Leading companies in the natural language understanding market are prioritizing the development of data platforms that possess extensive language model capabilities in order to maintain a competitive advantage. A comprehensive language model is a sophisticated AI system that, after being trained on a large volume of text data, is capable of understanding and producing language similar to human speech. This model is beneficial in various applications like translation and content creation. For example, in May 2024, the U.S.-based hybrid cloud and AI firm, International Business Machines Corporation, collaborated with Salesforce Inc., a U.S. enterprise that provides cloud computing solutions. The collaboration was to merge IBM Watsonx AI's and data platform capabilities with the Salesforce Einstein 1 Platform to provide greater customer choice and flexibility in AI and data deployment. The Einstein 1 Platform enables companies to securely incorporate any data to construct AI-powered apps with low code, which helps deliver customer relationship management (CRM) experiences. This initiative will thus, allow teams to make decisions based on data and take direct actions within their workflow.

How Is the Natural Language Understanding Market Segmented?
The natural language understandingmarket covered in this report is segmented -

1) By Type: Rule-Based, Statistical, Hybrid
2) By Offering: Solutions, Services
3) By Deployment Type: Cloud-Based, On-Premise
4) By Application: Chatbots And Virtual Assistants, Customer Experience Management, Text Analysis, Sentiment Analysis, Interactive Voice Response (IVR) And Message Routing, Data Capture, Machine Translation, Other Applications
5) By Vertical: Banking, Financial Services And Insurance, Healthcare And Life Science, Retail And E-commerce, Information Technology And Information Technology Enabled Services (IT And ITeS), Transportation And Logistics, Government And Public Sector, Media And Entertainment, Manufacturing, Telecommunication, Other Verticals

Subsegments:
1) By Rule-Based: Syntax-based Parsing, Semantic-based Parsing, Grammar Rules, Expert Systems
2) By Statistical: Machine Learning, Probabilistic Models, Deep Learning Algorithms, Statistical Parsing
3) By Hybrid: Rule-Based and Machine Learning Integration, Statistical and Deep Learning Combination, Hybrid Parsing Techniques, Ensemble Methods

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Which Companies Are Leading the Charge in Natural Language Understanding Market Innovation?
Major companies operating in the natural language understanding market are Amazon Web Services Inc., Apple Inc., Google LLC, Microsoft Corporation, Meta Platforms Inc., International Business Machines Corporation, Oracle Corporation, Baidu Inc., SAS Institute Inc., OpenAI, DataBricks Inc, Teradata Corporation, Qualtrics, C3.ai Inc, H2O.ai, SoundHound Inc., Iodine Software LLC, Inbenta, Crayon Data, Haptik Inc.

Which Regions Are Leading the Global Natural Language Understanding Market in Revenue?
North America was the largest region in the natural language understanding market in 2024. The regions covered in the natural language understanding market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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