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Surge In Online Shopping Fuels AI Adoption In FMCG And Retail Sectors: The Driving Engine Behind Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market Evolution in 2025
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market Size Growth Forecast: What to Expect by 2025?
The size of the artificial intelligence (AI) market within the fast-moving consumer goods (fmcg) and retail sector has seen remarkable growth lately. It's expected to expand from $152.06 billion in 2024 to a significantly larger $190.34 billion in 2025, with a compound annual growth rate (CAGR) of 25.2%. This unprecedented growth during the historical period can be traced back to factors like the growing demand for tailor-made shopping experiences, a surge in the e-commerce industry, increased investments in AI and machine learning technologies, the expansion of mobile commerce, and increased utilization of chatbots.
How Will the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market Size Evolve and Grow by 2029?
The market size of artificial intelligence (AI) within the fast-moving consumer goods (FMCG) and retail sectors is predicted to undergo significant expansion in the forthcoming years. It's projected to reach $461.43 billion by 2029, with a compound annual growth rate (CAGR) of 24.8%. The blossoming of the sector in the forecast period is largely due to the expansion of online retail channels, the increasing emphasis on AI for demand prediction, growing use of AI for real-time demand sensing, enhanced fraud detection through AI deployment, and the accelerating adoption of AI for customised marketing campaigns. The forecast period is set to witness significant trends such as innovative technological developments, real-time customer service, fluctuating pricing, visual recognition, and voice-based commerce.
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What Drivers Are Propelling the Growth of Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market Forward?
Artificial intelligence's (AI) presence in the sectors of fast-moving consumer goods (FMCG) and retail is set to be boosted by the rising popularity of online shopping. Online shopping involves purchasing goods or services via the Internet on e-commerce websites or mobile applications, and it offers consumers the flexibility to choose, compare, and buy products at their own comfort. Factors like convenience, a wider range of product options, competitive prices, and the proliferating use of mobile devices and digital payment methods are escalating the demand for online shopping. In the context of FMCG and retail, AI is leveraged for various online shopping aspects like personalizing recommendations, pricing optimization, improving search functions, customer support via chatbots, inventory management, fraud detection, customer behaviour analysis, customizing marketing campaigns, visual search features, and trend forecasting to enhance the overall shopping experience. For example, the Census Bureau of the Department of Commerce, a US-based government institution that generates information about the nation's people and economy, reported in May 2024 that retail e-commerce sales in the first quarter of 2024 rose by 2.1% compared to the fourth quarter of 2023. Similarly, as reported by the International Trade Administration, a US-based government entity, in September 2022, consumer e-commerce contributes to over $120 billion in yearly sales, comprising 30% of the total retail business in the UK. Therefore, it can be concluded that the surging demand for online shopping is promoting the growth of AI in the FMCG and retail markets.
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Which Emerging Trends Are Transforming the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market in 2025?
Key players in the artificial intelligence (AI) space within the retail and fast-moving consumer goods (FMCG) markets are aiming to advance customer experiences and simplify operations. They are doing this by creating pioneering solutions like AI-driven open commerce which optimizes supply chain management, and in turn, allows retailers to cater more efficiently to constantly changing consumer needs. AI-supported open commerce is an advanced digital business model that uses AI to provide customized, seamless shopping experiences. It operates across various platforms and touchpoints and concurrently optimizes key areas like inventory, pricing, and real-time customer interaction tactics. For example, RedCloud Technology, a UK technology company specializing in digital modifications for retailers, debuted Red101, an AI-fueled open commerce network in August 2024. Red101 is established to revolutionize e-commerce for countless distributors and small-scale businesses by addressing supply chain inefficiencies and advocating for fairer, more open, and safer trading processes. Furthermore, it aids in fighting the spread of counterfeit goods, thus allowing small-to-medium-sized businesses (SMBs) to better compete with big e-commerce players like Amazon. This transformative platform converges FMCG brands, distributors, and local sellers in burgeoning markets.
What Are the Key Segments in the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market?
The artificial intelligence (AI) in fast-moving consumer goods (fmcg) and retail market covered in this report is segmented -
1) By Component: Hardware, Software, Services
2) By Technology: Machine Learning, Natural Language Processing (NLP), Computer Vision
3) By Application: Customer Service And Support, Sales And marketing, Inventory Management, Supply Chain Optimization, Other Applications
Subsegments:
1) By Hardware: AI-Powered Point of Sale (POS) Systems, Smart Shelves And Inventory Management Systems, Robotics For Automated Stock Management, Facial Recognition Cameras For Customer Insights, IoT Devices For Supply Chain Monitoring, Digital Signage And Interactive Kiosks
2) By Software: AI-Driven Customer Relationship Management (CRM) Software, Predictive Analytics For Demand Forecasting, Inventory Optimization Software, AI-Powered Recommendation Engines, Natural Language Processing (NLP) For Customer Feedback Analysis, Price Optimization And Dynamic Pricing Tools, Supply Chain Management Software With AI Capabilities
3) By Services: AI Integration And Implementation Services, Consulting Services For Retail Strategy And Digital Transformation, Training Services For AI Tools And Technologies, Managed Services For AI Systems And Infrastructure, Customer Insights And Analytics Services, market Research And Consumer Behavior Analysis Services, Post-Implementation Support And Maintenance Services
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Who Are the Key Players Shaping the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market's Competitive Landscape?
Major companies operating in the artificial intelligence (AI) in fast-moving consumer goods (FMCG) and retail market are Walmart Inc., Google LLC, Microsoft Corporation, Nestlé S.A., PepsiCo Inc., Procter & Gamble Co., Amazon Web Services Inc., Intel Corporation, International Business Machines Corporation, Oracle Corporation, L'Oréal S.A., SAP SE, NVIDIA Corporation, Salesforce Inc., Colgate-Palmolive Company, Sephora Inc., Zebra Technologies Corporation, Blue Yonder, Talkdesk Inc., Everseen Ltd., RetailNext Inc., TruRating Ltd
What Geographic Markets Are Powering Growth in the Artificial intelligence (AI) In Fast-Moving Consumer Goods (FMCG) And Retail Market?
North America was the largest region in the artificial intelligence (AI) in fast-moving consumer goods (FMCG) and retail market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) in fast-moving consumer goods (FMCG) and retail market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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