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Future of the Customized Travel Market: Trends, Innovations, and Key Forecasts Through 2034
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.Customized Travel Market Size Growth Forecast: What to Expect by 2025?
The size of the bespoke travel market has seen increased expansion in the past few years. It is projected to expand from $117.58 billion in 2024 to $129.87 billion in 2025, boasting a compound annual growth rate (CAGR) of 10.5%. The growth experienced in the historical period can be credited to the emergence of a wealthy middle class, the expansion of the internet, the impact of social media, a heightened awareness of sustainability, safety, and health.
How Will the Customized Travel Market Size Evolve and Grow by 2029?
The size of the personalized travel market is predicted to expand quickly in the upcoming years, reaching $191.22 billion in 2029, with a compound annual growth rate (CAGR) of 10.2%. The predicted growth during this period is due to an increase in air travel, a need for personalized experiences, advances in tourism infrastructure, the rise of luxury travel, and shifts in lifestyles and demographics. Key trends expected during this forecast period are the use of augmented reality and virtual reality, partnerships with local influencers, customization of group travel, further development of tourism infrastructure, and the digital transformation of travel agencies.
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What Drivers Are Propelling the Growth of Customized Travel Market Forward?
The increase in millennial travelers is anticipated to boost the expansion of the custom-made travel sector looking into the future. These millennial travelers, born approximately between 1981 and 1996, belong to the millennial generation or Generation Y, and are generally in their late twenties to early forties. They value experiences over material goods, often looking for travel experiences that are immersive, authentic, and full of adventure, such as cultural discoveries, outdoor excursions, and distinctive local experiences. Personalized travel caters to the needs of these millennials, crafting experiences according to their tastes and hobbies, thereby enriching their convenience and gratification while harmonizing with their principles and lifestyle decisions. For example, in October 2023, the Amex Trendex Millennial, Gen-Z Holiday Spending & Holiday Spirit report was unveiled by American Express, a bank holding company based in the US. The report revealed that 72% of Millennial and Gen-Z participants believe they would prefer spending money on a vacation with friends or family during holidays instead of buying gifts. As a result, the surge in millennial travelers is propelling the development of the custom-made travel sector.
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Which Emerging Trends Are Transforming the Customized Travel Market in 2025?
Prominent firms in the personalized travel sector are concentrating on creating novel solutions using Artificial Intelligence (AI) to aid in customizing trips, thereby improving the journey for travelers and streamlining the planning process. A custom trip planning platform powered by AI is a tech-based tool that uses AI to understand users' preferences, past habits, and real-time information to design personalized travel routines. Take for example, Thomas Cook India, a travel company based in India, unveiled an AI-powered platform in August 2024 to transform the holiday organizing experience for its customers. This groundbreaking tool, created in cooperation with its group company SOTC Travel, provides users with the ability to organize custom vacations in less than ten minutes, a considerable reduction from the typical procedure that used to take 48 to 72 hours due to multiple coordination with several vendors for flights, lodgings and activities. This tool uses AI to come up with customized recommendations according to user preferences, hence saving time and money and allowing users to create adjustable travel routines swiftly.
What Are the Key Segments in the Customized Travel Market?
The customized travelmarket covered in this report is segmented -
1) By Traveler Type: Luxury Travelers, Adventure Travelers, Cultural Enthusiasts, Family Travelers, Solo Travelers
2) By Trip Duration: Short Breaks (Within 7 Days), Extended Vacations (7-15 Days Or More)
3) By Trip Focus: Special Interest Tours, Wellness Retreats, Educational Travel
Subsegments:
1) By Luxury Travelers: High-End Vacation Packages, Private Yacht And Jet Charters, Exclusive Access Experiences
2) By Adventure Travelers: Extreme Sports, Wildlife Safaris, Trekking And Hiking Expeditions
3) By Cultural Enthusiasts: Historical Tours, Culinary Experiences, Art And Museum Tours
4) By Family Travelers: Family-Friendly Vacation Packages, Educational Tours, Theme Park Packages
5) By Solo Travelers: Solo Travel Packages And Retreats, Group Tours For Solo Travelers, Volunteer And Gap Year Programs
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Who Are the Key Players Shaping the Customized Travel Market's Competitive Landscape?
Major companies operating in the customized travel market are Expedia Group Inc., Airbnb Inc., Cox and Kings Limited, TripAdvisor Inc., Abercrombie and Kent Group of Companies S.A, Insight Vacations Inc., Sonder Holdings Inc., G Adventures Inc., Viator Inc., Backroads Inc., MakeMyTrip Limited, Travel Leaders Group LLC, GetYourGuide AG, Luxury Escapes Travel Pty Ltd., TCS World Travel Inc., VBT Bicycling Vacations, Scott Dunn Travel Limited, Black Tomato Group Inc., Railbookers Group, Klook Travel Technology Limited, Zicasso Inc., Classic Journeys LLC, Salt and Wind Travel LLC, Customized Journeys LLC, Asia Transpacific Journeys Inc., Trafalgar Tours International Limited, Heritage Tours Private Travel LLC, Rustik Travel Ventures Private Limited
What Geographic Markets Are Powering Growth in the Customized Travel Market?
Asia-Pacific was the largest region in the customized travel market in 2024. The regions covered in the customized travel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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