Press release
mxi.design: From restaurateur to digital visionary - Maximilian Kunstwadl shapes the Bavarian creative scene
The story behind mxi.design is far more fascinating than that of a typical agency founder: Maximilian Kunstwadl brings with him a unique combination of practical gastronomy experience and creative vision that makes his agency one of the most interesting players in the Bavarian digital and design landscape.The unconventional path: from the kitchen to the design studio
Maximilian Kunstwadl's success story did not begin in a design studio or in front of a computer, but in the restaurant business. Born in Bavaria, he grew up in the catering industry and gained in-depth experience both behind and in front of the bar. This practical rootedness in the hospitality industry became his decisive competitive advantage.
His experience as a transitional restaurant manager was particularly formative: Kunstwadl successfully managed a restaurant for over a year and got to know all facets of the hospitality industry - from personnel management and cost calculation to the daily challenges of guest communication. This time sharpened his eye for the real needs of restaurateurs and hoteliers.
"_Thanks to our unique background in the hotel and catering industry, we know exactly how things work. Whether behind or in front of the counter. We know that gastronomy is not easy_", is how Kunstwadl himself describes his unique perspective.
From practice to digital innovation
This authentic industry experience became the cornerstone for mxi.design. Instead of designing websites for hotels and restaurants as an outsider, Kunstwadl understands the operational realities of his customers first-hand. He knows the peak times, the staff shortages, the seasonal fluctuations and the complex booking systems - knowledge that flows into every project.
The leap into self-employment
Based on this in-depth industry experience, Kunstwadl took the plunge into the creative sector and founded mxi.design as a full-service agency for web design, photography and corporate design. His approach was different right from the start: while other agencies design websites based on aesthetic considerations, he develops strategic digital solutions based on real business understanding.
Technical excellence: more than just design
What sets mxi.design apart from other agencies is the combination of industry knowledge and technical innovation. Kunstwadl relies on modern web technologies such as GSAP animations and performance-optimized systems that are specifically tailored to the needs of different industries. Its websites not only provide visual impact, but are designed to deliver measurable business results.
The gastique revolution: Strategic specialization
In 2025, Kunstwadl took the next strategic step: founding gastique as a specialized sub-brand for hotels and restaurants. "Gastique stands for a unique combination of guest and unique - a fitting symbol for our claim to offer every customer an individual and unique advertising solution."
This focus enables the team to develop industry-specific SEO strategies, online reservation systems and content strategies tailored to specific target groups. The results are measurable: customers report a noticeable increase in direct bookings and better Google rankings.
Versatility as a strength
While gastique focuses on the hospitality industry, mxi.design deliberately maintains a broad base. The agency supports freelancers, start-ups, agencies and established companies from a wide range of sectors. This diversification enables Kunstwadl to create creative synergies between different projects and develop innovative solutions.
The recipe for success: authenticity and expertise
Maximilian Kunstwadl's success is based on a rare combination:
* Practical industry experience from his time as a restaurant manager and growing up in the hospitality scene
* Technical innovation with modern web technologies and performance-optimized solutions
* Strategic thinking through a targeted focus on niche markets with simultaneous diversification
* Regional roots with headquarters in Oberschleissheim near Munich and strong connections to the Bavarian economy
Vision for the future: Digital transformation with heart
"With my experience in the hotel industry and design, I understand the requirements of your sector like no other. Together we develop innovative solutions" - this philosophy makes Kunstwadl an authentic partner for a wide range of companies.
His approach goes far beyond classic web design: he develops holistic digital strategies that aim to strengthen his clients in digital competition and build long-term partnerships.
The Bavarian innovation hub
With mxi.design and gastique, Maximilian Kunstwadl has proven that practical experience and digital innovation form a powerful combination. His agency is exemplary of a new generation of Bavarian entrepreneurs who combine a traditional understanding of business with state-of-the-art technology - while always keeping people at the center.
mxi.design - gastique - Maximilian Kunstwadl
Kapellenweg 5
85764 Oberschleißheim
Germany
https://www.mxidesign.de
Herr Maximilian Kunstwadl
08962828628
info@mxi.design
From the dining room to the design studio: Maximilian Kunstwadl translates real-life hospitality into digital experiences.
As a former restaurant manager, he knows processes, peak times and guest psychology - and builds brands accordingly.
With mxi.design, he combines clear strategies, strong images and high-performance websites.
Under the gastique sub-brand, he creates solutions that measurably advance the hotel and restaurant industry.
Bavarian roots, modern technology, real impact - a film portrait about attitude instead of hype.
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