Press release
Strategic Forecast for the Sustainable Tourism Industry: Market Outlook 2025-2034
Sustainable Tourism
Sustainable Tourism Market Size Growth Forecast: What to Expect by 2025?
The market size for sustainable tourism has experienced rapid growth in the past few years. The market is set to expand from $3278.2 billion in 2024 to $3764.92 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 14.8%. The historic growth is due to factors such as rising environmental consciousness, greater concern for climate change, heightened demand for eco-friendly lodgings, the growth of the global tourism sector, and wider media focus on environmental matters.
How Will the Sustainable Tourism Market Size Evolve and Grow by 2029?
Expectations indicate a boost in the sustainable tourism market size in the coming years. The market is projected to reach $6492.89 billion by 2029, with a hefty compound annual growth rate (CAGR) of 14.6%. The surge in the stipulated timeline can be credited to the heightened consumer desire for sustainable travel undertakings, increased commitment to sustainability protocols by corporations, the burgeoning of green travel accreditations and standards, accommodating government strategies and inducements, increased consciousness of protecting biodiversity, escalated investment in green tourism infrastructure, and the growing favorability of eco-tourism among the millennials and Gen Z. In the forecast period, noticeable trends include the utilization of renewable energy in tourist facilities, eco-friendly and minimal impact travel alternatives, certifications and labels for sustainable travel, genuine and local travel adventures, concerted efforts towards reducing travel-related carbon emissions, the growth of green infrastructure and smart solutions, and improved transparency in sustainable procedures from travel service providers.
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What Drivers Are Propelling the Growth of Sustainable Tourism Market Forward?
The increasing popularity of sustainable tourism is largely attributed to the emergence of eco-conscious travellers. These individuals consciously make an effort to minimize their environmental footprint and advocate for sustainable practices during their journeys. Increasing awareness around environmental concerns like climate change, biodiversity erosion and pollution primarily fuels this emergence. The availability of green travel options such as sustainable lodgings, eco-tours, and conscious travel practices encouraged by global organizations and governments also contribute to this trend. By opting for sustainable tourism, eco-conscious travellers can lessen their environmental impact, support indigenous cultures, and conserve resources through using environmentally friendly accommodations and low-emission transportation. For example, as documented in a report by Netherlands-based online travel agency, Booking.com B.V., in April 2022, concerning over 30,000 travellers from 32 countries and regions, 71% of UK travellers prioritize sustainable travel. Recent news about climate change has motivated 42% of them to make greener choices. Moreover, 33% have experienced sustainable accommodations in the last year, a number expected to soar by 62% in the forthcoming year. Hence, the upsurge of eco-conscious travellers significantly contributes to the growth of the sustainable tourism market.
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Which Emerging Trends Are Transforming the Sustainable Tourism Market in 2025?
Leading enterprises in the sustainable tourism market are progressively embracing environmentally-friendly lodging and sustainable infrastructure, like green accommodations, to augment their brand image, attract environmentally-conscious tourists and leverage on the increasing demand for eco-responsible travel solutions. Green accommodations are structured to minimize ecological impact through energy-saving systems, efficient water-use technologies, effective waste reduction methods, sustainable procurement, eco certifications, and active community involvement. For example, in May 2024, Eco Hotels, a hospitality firm based in India with a commitment to delivering eco-friendly stays, introduced Eco Satva to advocate for green accommodations and sustainable facilities. This hotel promises a net-zero-carbon experience, offers an entirely vegetarian stay, and incorporates renewable energy sources and effective waste reduction systems. Eco Satva serves as a prominent step in the company's effort to promote sustainable hospitality solutions, mirroring their foundational values of environmental responsibility while also catering to the increasing preference for green accommodation options.
What Are the Key Segments in the Sustainable Tourism Market?
The sustainable tourism market covered in this report is segmented -
1) By Type: Coastal Tourism, Mountain Tourism, Island Tourism
2) By Tourism Type: Domestic, International
3) By Booking Channel: Phone Booking, Online Booking, In Person Booking
4) By Application: Solo, Group, Family, Couples
Subsegments:
1) By Coastal Tourism: Beach Tourism, Eco-Friendly Coastal Tours, Marine Tourism, Sustainable Water Sports, Coastal Ecotourism
2) By Mountain Tourism: Eco-Friendly Hiking And Trekking, Mountain Climbing, Sustainable Ski Tourism, Mountain Ecotourism, Nature Conservation Expeditions
3) By Island Tourism: Ecological Island Tours, Sustainable Island Resorts, Marine Conservation Tours, Wildlife And Bird Watching On Islands, Eco-Friendly Boat Tours
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Who Are the Key Players Shaping the Sustainable Tourism Market's Competitive Landscape?
Major companies operating in the sustainable tourism market are Marriott International Inc., Booking.com B.V., Airbnb Inc., REI Adventures LLC, The Travel Corporation Ltd., TripAdvisor Inc., Contiki Holidays Ltd., Intrepid Travel Pty Ltd, G Adventures Inc., AndBeyond Holdings Proprietary Ltd., Gondwana Ecotours LLC, Tourism Holdings Limited, Backroads Inc., Natural Habitat Adventures Inc., Wildland Trekking Inc., Wilderness Safaris Pty Ltd, Topdeck Travel Ltd., Butterfield & Robinson Inc., Tucan Travel Ltd., Exodus Travels Ltd., Sustainable Travel International Inc., Responsible Travel Ltd., Kuoda Travel, Experience Travel Group Ltd., Aracari Travel Ltd., Wild Frontiers Adventure Travel Ltd., Beyonder Experiences LLP, Ecoventura S.A., Trafalgar Tours Ltd., Adventure Life Inc.
What Geographic Markets Are Powering Growth in the Sustainable Tourism Market?
North America was the largest region in the sustainable tourism market in 2023. The regions covered in the sustainable tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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