Press release
Global Sales Intelligence Market Poised for Strong Growth, Driven by AI Adoption and Demand for Better Customer Targeting
Sales Intelligence Market
Sales intelligence solutions provide sales and marketing teams with valuable data and insights about potential and existing customers. These tools help identify buying signals, understand client needs, and spot opportunities by analyzing information from millions of public and open data sources in real time. Businesses use sales intelligence platforms to locate ideal prospects, track changes in target companies, and approach decision-makers with tailored solutions.
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Key Growth Drivers
One of the major factors driving market growth is the adoption of AI-based tools that enhance sales processes. AI can predict potential customers, identify deals most likely to close, and recommend next steps for sales teams. Predictive forecasting helps improve accuracy and efficiency, while AI chatbots offer instant, relevant responses to customer queries. These chatbots also create opportunities for cross-selling and up-selling.
Challenges Ahead
While the benefits of sales intelligence are clear, there are some barriers to adoption. Implementing these systems can be complex and costly, particularly for small and medium-sized businesses. The solutions are often designed with large enterprises in mind, and smaller companies may find them overwhelming or less relevant. Additionally, the fast-changing nature of many markets means that historical data alone may not always be sufficient to make decisions.
Market Insights by Segment
By Component:
The market is divided into software and services. In 2021, the software segment held the largest share, thanks to its ability to integrate with existing systems like Customer Relationship Management (CRM) platforms. Sales intelligence software offers features such as lead management, data analysis, reporting, and alerts, helping companies identify new opportunities and improve sales strategies.
By Deployment Mode:
Cloud-based solutions led the market in 2021. Cloud platforms often include AI tools that recommend actions, improve forecast accuracy, and track deal progress. They can quickly analyze seller behavior and opportunity data to predict sales outcomes.
By Application:
Lead management was the top application segment in 2021. This process involves generating, tracking, and nurturing potential customers until a sale is made. Companies using lead management software achieve conversion rates of up to 10%, compared to only 2-5% with traditional methods.
By End-use Industry:
The IT and telecom sector held the largest revenue share in 2021, driven by its broad use of sales intelligence software. The banking and finance sector is expected to see notable growth as it adopts these tools for lead management, risk assessment, fraud detection, and data analysis. For example, U.S.-based LeadGenius offers solutions tailored to the specific needs of financial services, including analytics and lead management.
Sales Intelligence Market Top Companies and Competitive Landscape
Some major players included in the market report are:
Leadgenius, Duedil, Gryphon Networks, Everstring Technology, Zoho Corporation Pvt. Ltd., Discoverorg, Infogroup.com, Oracle, Clearbit, and Insideview
Browse The Full Sales Intelligence Market Report Description, Along With The Tocs And List Of Facts And Figures @ https://www.emergenresearch.com/industry-report/sales-intelligence-market
Sales Intelligence Market Market Segmentation Analysis
For the purpose of this report, Emergen Research has segmented the global sales intelligence market based on component, deployment mode, application, end-use, and region:
Component Outlook (Revenue, USD Billion; 2019-2030)
Software
Services
Deployment Mode Outlook (Revenue, USD Billion; 2019-2030)
Cloud
On-Premises
Application Outlook (Revenue, USD Billion; 2019-2030)
Lead Management
Analytics & Reporting
Data Management
Others
End-Use Outlook (Revenue, USD Billion; 2019-2030)
Banking & Finance
IT & Telecom
Goods & Retail
Manufacturing
Healthcare
Media & Entertainment
Others
Regional Outlook (Revenue, USD Billion; 2019-2030)
North America
U.S.
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Benelux
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Rest of APAC
Latin America
Brazil
Rest of LATAM
Middle East & Africa
Saudi Arabia
UAE
South Africa
Turkey
Rest of Middle East & Africa
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Contact Us:
Eric Lee
Corporate Sales Specialist
Emergen Research
Direct Line: +1 (604) 757-9756
E-mail: sales@emergenresearch.com
Visit for More Insights: https://www.emergenresearch.com/insights
About Us:
Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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