Oats Market to Reach USD 5.80 Billion by 2030, Driven by Health-Oriented Consumers and Online Distribution Trends - Mordor Intelligence

Mordor Intelligence has published a new report on the Oats Market offering a comprehensive analysis of trends, growth drivers, and future projections
Introduction

As per a Mordor Intelligence report the global oats market is projected to grow from an estimated USD 4.23 billion in 2025 to USD 5.80 billion by 2030, exhibiting a healthy CAGR of 6.51 %

The oats market [https://www.mordorintelligence.com/industry-reports/oats-market?utm_source=abnewswire] is a growing segment of the global grains industry, driven by increasing consumer demand for nutritious, high-fiber, and versatile food options. Oats are valued for their health benefits, including supporting heart health, aiding digestion, and providing sustained energy, making them a staple in breakfast cereals, snacks, bakery items, and plant-based beverages.

Key Market Trends

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Growing Popularity of Gluten-Free Diets - Demand for oats is rising among gluten-sensitive and celiac consumers, supported by regulatory clarity on gluten-free labelling.

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Shift Toward Health and Wellness Products - Oats are increasingly promoted for their Fiber, protein, and micronutrient content, driving consumption in breakfast cereals, snacks, and beverages.

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Innovation in Oat-Based Product Lines - Manufacturers are introducing oat flour, oat milk, and fortified products to meet evolving consumer preferences.

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Expansion of Online Distribution Channels - E-commerce platforms are enabling smaller and niche oat brands to access global consumers more easily.

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Strong Growth in Asia-Pacific - Rising middle-class incomes and urban health trends are accelerating oats adoption in emerging economies.

Market Segmentation

By Product Type

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Whole Oats - Unprocessed oats that retain their bran and germ, offering maximum fiber and nutrient content; commonly used in traditional cooking and as an ingredient for further processing.

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Oat Groats - The hulled, whole kernels of oats with minimal processing, ideal for slow-cooked cereals and hearty recipes.

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Steel-Cut Oats - Oat groats cut into small pieces, giving a coarse texture and nutty flavor; popular for porridge and known for their longer cooking time.

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Rolled Oats - Steamed and flattened oats with a soft texture and shorter cooking time; widely used in breakfast cereals, granola bars, and baking.

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Oat Flour - Finely milled oats used as a gluten-free baking alternative and as an ingredient in snacks, beverages, and fortified food products.

By Nature

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Conventional - Oats produced using standard farming methods, making up the largest share of the market due to cost efficiency and wide distribution.

By Category

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Organic - Grown without synthetic chemicals or fertilizers, appealing to health-conscious consumers and those seeking sustainable options.

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Raw Oats - Unprocessed oats in their natural form, often bought by food manufacturers or consumers for custom preparation.

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Processed Oats - Includes instant, flavored, or pre-cooked oat varieties designed for convenience, extended shelf life, and ready-to-eat applications.

By Distribution Channel

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Supermarkets/Hypermarkets - The dominant sales channel, offering a wide range of oat products and brands in one location.

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Convenience/Grocery Stores - Smaller outlets catering to quick, local purchases, often stocking popular oat formats.

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Online Retail Stores - E-commerce platforms enabling access to a broader range of brands, including niche and specialty oat products.

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Other Distribution Channels - Includes health food stores, specialty retailers, and direct-to-consumer sales models.

By Geography

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North America - A mature oats market driven by strong consumer preference for healthy breakfast cereals, oat-based snacks, and plant-based beverages, with the United States and Canada leading consumption.

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Europe - High adoption of oats due to established consumption in traditional diets and the rising popularity of clean-label, organic, and gluten-free oat products.

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Asia Pacific - Rapidly expanding market fueled by growing health awareness, urbanization, and the increasing use of oats in convenience foods and dairy alternatives.

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South America - Emerging market with demand supported by rising health-conscious consumer trends and the gradual incorporation of oats into local diets and bakery products.

Major Players

PepsiCo, Inc.

PepsiCo is a global food and beverage powerhouse, headquartered in the United States. In 2001, it acquired The Quaker Oats Company-bringing iconic oat-based products like oatmeal, granola bars, and Aunt Jemima under its umbrella. This acquisition firmly positions PepsiCo as a leading name in the oats segment.

Mars, Incorporated

While Mars is better known for its confectionery brands, the company also holds a presence in the broader food sector. Its inclusion as a leader in the oats market, as mentioned by Mordor Intelligence, suggests participation either through partnerships, ingredients, or related breakfast product lines.

General Mills, Inc.

General Mills is a major U.S.-based food company with a diverse brand portfolio. It produces well-known breakfast cereals, including Cheerios, Oatmeal Crisp, and others. Through its vast distribution and popular cereal brands, the company plays a prominent role in the oats segment.

Nestle S.A.

Nestle, the Swiss multinational, is a key player in the global cereal market. Through its joint ventures like Cereal Partners Worldwide, the company distributes oat-containing breakfast cereals across more than 130 countries-strengthening its influence in the oats market.

B&G Foods, Inc.

B&G Foods is a U.S.-based branded foods holding company known for acquiring and managing established but under-leveraged brands. Among its extensive portfolio is the McCann's Steel Cut Irish Oatmeal brand, giving them a notable position in the oat products category

Conclusion

The global oats market is set for steady growth, driven by rising health consciousness, the shift toward nutrient-dense and gluten-free diets, and the expanding variety of oat-based products. While rolled oats and processed formats dominate sales, emerging categories like oat flour and organic oats are gaining traction among health-focused consumers. The rapid rise of online retail channels is helping brands, both established and niche, reach wider audiences, particularly in high-growth regions such as Asia-Pacific.

For more information: https://www.mordorintelligence.com/ja/industry-reports/oats-market?utm_source=abnewswire

Industry Related Reports

Oat-Based Snacks Market: [https://www.mordorintelligence.com/industry-reports/oat-based-snacks-market?utm_source=abnewswire] The global oat-based snack market is categorized by product type into snack bars, puffs, cookies, and crackers & toasties; by distribution channel into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others; and by geography.

United States Oat Milk Market: The United States oat milk market is segmented by distribution channel into off-trade and on-trade. The market analysis provides both value in USD and volume figures, along with key data points such as per capita consumption, population, and production volume of plant-based products.

Get More insights: https://www.mordorintelligence.com/industry-reports/united-states-oat-milk-market?utm_source=abnewswire

Oat Ingredient Market: [https://www.mordorintelligence.com/industry-reports/oat-protein-market?utm_source=abnewswire] The oat ingredients market report is segmented by product type (oat flour, oat groats, oat bran, and others), nature (conventional, organic), end-user (food processing industry, nutraceuticals, and others), and geography (North America, Europe, Asia-Pacific, South America, Middle East, and Africa). Market forecasts are presented in terms of value (USD).

About Mordor Intelligence: Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals. With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.

For any inquiries or to access the full report, please contact: media@mordorintelligence.com

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