Amaranth Oil Market to Reach US$ 1.24 Bn by 2032 Driven by Rising Demand in Cosmetics and Nutraceuticals

Overview of the Market

According to the latest study by Persistence Market Research, the global amaranth oil market is projected to grow from US$ 657.9 Mn in 2025 to US$ 1,249.8 Mn by 2032, expanding at a CAGR of 9.6% during the forecast period. The growth is primarily attributed to its increasing application in cosmetics, pharmaceuticals, and nutraceuticals, driven by its rich squalene content, antioxidant properties, and health benefits.

Amaranth oil, derived from the seeds of the amaranth plant, has gained prominence as a premium plant-based oil with exceptional nutritional and cosmetic benefits. Its high concentration of squalene, omega fatty acids, and vitamin E makes it valuable for skin health, anti-aging treatments, and immune system support. The oil's versatility across multiple industries, from personal care to dietary supplements, has driven its global demand. Rising consumer awareness about natural, plant-based ingredients and the shift towards clean-label products further boost market adoption.

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From a market performance perspective, amaranth oil is witnessing robust growth due to the rising demand for natural emollients in the personal care industry and functional ingredients in the food sector. The cosmetics and personal care segment is the leading revenue contributor, benefiting from the oil's ability to hydrate skin, improve elasticity, and protect against oxidative stress. Regionally, North America dominates the market owing to high consumer spending on premium skincare products, growing nutraceutical consumption, and the presence of key manufacturers. In addition, the U.S. market benefits from an established clean beauty trend and high adoption of plant-based dietary supplements.

Key Market Insights

➤ Rising demand for plant-based and sustainable cosmetic ingredients is fueling amaranth oil adoption in skincare and haircare products.
➤ Nutraceutical manufacturers are incorporating amaranth oil for its antioxidant and anti-inflammatory properties.
➤ The high squalene content in amaranth oil positions it as a natural alternative to shark-derived squalene in cosmetics.
➤ North America leads the market, but Asia Pacific is emerging as a high-growth region due to expanding natural cosmetics demand.
➤ Increasing R&D investments are focused on developing advanced extraction techniques to improve yield and quality.

What makes amaranth oil a premium ingredient in cosmetics and health products?

Amaranth oil is considered a premium ingredient due to its rich squalene content, which acts as a natural moisturizer and antioxidant. It helps improve skin hydration, reduce signs of aging, and protect against oxidative stress. Additionally, its omega fatty acids support skin barrier function, while vitamin E promotes cell regeneration. In the health sector, amaranth oil is valued for its potential in reducing cholesterol, boosting immunity, and supporting cardiovascular health. Its plant-based origin also appeals to vegan consumers, making it a preferred choice over synthetic or animal-derived alternatives in premium skincare and health formulations.

Market Dynamics

Drivers: The primary drivers include the shift toward natural and plant-based ingredients in cosmetics, growing consumer health consciousness, and the increasing popularity of functional foods. The oil's high squalene concentration offers significant appeal in skincare and pharmaceutical applications, while its nutritional profile drives adoption in supplements.

Market Restraining Factor: High production costs and limited raw material availability restrict large-scale manufacturing. In addition, low consumer awareness in developing markets poses a challenge to faster adoption.

Key Market Opportunity: Expanding into emerging economies with rising disposable incomes and growing personal care industries presents a major opportunity. Manufacturers can also tap into the vegan cosmetics segment, which is experiencing rapid growth worldwide.

Market Segmentation

By application, the amaranth oil market is segmented into cosmetics and personal care, pharmaceuticals, nutraceuticals, and others. Cosmetics and personal care dominate due to the oil's extensive use in moisturizers, anti-aging creams, serums, and haircare products. The pharmaceutical segment is expanding, driven by amaranth oil's potential benefits in reducing inflammation and supporting heart health. Nutraceuticals are also gaining momentum, with the oil being added to dietary supplements for its immunity-boosting and cholesterol-lowering properties.

By form, the market is categorized into conventional and organic. Conventional amaranth oil holds the largest share due to its relatively lower cost and wider availability. However, the organic segment is growing rapidly, fueled by the clean-label movement and consumer preference for chemical-free products. Organic amaranth oil is especially sought after in premium skincare and health supplements, where quality and purity are critical purchasing factors.

Regional Insights

North America remains the largest market for amaranth oil, supported by high consumer spending on luxury cosmetics and a strong nutraceutical industry. The region benefits from the presence of advanced manufacturing facilities and significant brand marketing investments. Europe follows closely, driven by the demand for sustainable beauty products and stringent cosmetic ingredient regulations favoring natural alternatives. Asia Pacific is the fastest-growing market, fueled by rising disposable incomes, expanding beauty and wellness industries, and the growing popularity of herbal and plant-based products in countries like Japan, China, and India.

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Competitive Landscape

The market is moderately consolidated, with companies focusing on expanding their product portfolios, improving extraction technologies, and targeting niche premium segments. Strategic partnerships with cosmetics and nutraceutical brands are also common.

Company Insights

✦ Proderna Biotech Pvt. Ltd.
✦ Nu-World Foods
✦ Flavex Naturextrakte GmbH
✦ RusOliva Pvt. Ltd.
✦ AMR Amaranth a.s.
✦ Nature Pure Supercritical Extracts Pvt. Ltd.
✦ Specialty Natural Products Co., Ltd.
✦ Pioneer Enterprises
✦ Bioriginal Food & Science Corp.

Key Industry Developments

In recent years, manufacturers have invested in advanced extraction methods, such as supercritical CO2 extraction, to enhance oil purity and retain bioactive compounds. Cosmetic companies are incorporating amaranth oil into innovative product lines, including facial serums and hair oils, to cater to luxury skincare demand. Nutraceutical firms are blending amaranth oil with other plant-based oils to develop multifunctional supplements.

Another key development is the replacement of shark-derived squalene with amaranth-derived squalene in high-end cosmetics, aligning with sustainability goals and ethical sourcing policies. Several brands have launched vegan-certified skincare products highlighting amaranth oil as a hero ingredient, boosting consumer interest and brand differentiation.

Innovation and Future Trends

Future market growth will be shaped by the rising demand for vegan, cruelty-free, and sustainable beauty products. Amaranth oil's plant-based squalene offers a strong competitive edge, and manufacturers are expected to emphasize eco-friendly packaging and ethical sourcing in their marketing strategies. Advanced encapsulation technologies may be used to enhance the oil's stability and effectiveness in topical formulations.

In the nutraceutical sector, amaranth oil is likely to be combined with other functional ingredients to create targeted health supplements, such as heart health blends and anti-inflammatory complexes. Increasing collaborations between cosmetic brands and oil producers will lead to more innovative formulations, positioning amaranth oil as a high-value ingredient in both beauty and health markets.

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