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Ready To Drink (RTD) Alcoholic Beverages: A Leading Driver Behind Impact Of Low-Alcohol And No-Alcohol Drinks On The Ready-To-Drink (RTD) Alcoholic Beverages Market Market Expansion in 2025
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.What Will the Ready To Drink (RTD) Alcoholic Beverages Industry Market Size Be by 2025?
In recent times, the market size for ready to drink (RTD) alcoholic beverages has seen robust growth. The market is projected to grow from $23.13 billion in 2024 to an estimated $25.29 billion in 2025, boasting a compound annual growth rate (CAGR) of 9.4%. This considerable rise in the historic period can be attributed to several factors. These include an increased leaning towards evolving RTD pre-mixes, the emergence of the millennial consumer, shifting consumer tastes, growing interest amongst consumers in health and wellness, and the rising popularity of low spirit beverages.
What's the Long-Term Growth Forecast for the Ready To Drink (RTD) Alcoholic Beverages Market Size Through 2029?
There is a prediction for substantial expansion in the ready to drink (RTD) alcoholic beverages market in the coming years, with the size expected to ramp up to $35.73 billion by 2029, growing at a compound annual growth rate (CAGR) of 9.0%. The expected surge during the forecast period is due to factors such as increased disposable income, focus on high-end products and services, rising consumer awareness about harmful effects, and ease of use related to the products. Key trends likely to shape the market during the forecast period encompass product invention, digitized customization, advancements in beverage production and procurement, health-oriented trends, and a wide array of flavors alongside premiumization.
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What Are the Key Growth Drivers Fueling the Ready To Drink (RTD) Alcoholic Beverages Market Expansion?
The surge in demand for low-alcohol and no-alcohol beverages is predicted to spur the expansion of the ready-to-drink (RTD) alcoholic beverage sector. These are drinks with minimal or zero alcohol content, tailored for those aiming to decrease or abandon their alcohol intake. This upsurge in demand for low-alcohol and no-alcohol beverages is due to enhanced consciousness about health hazards, the conscientious drinking trend, and the rising cultural approval and predilection for sobriety in social events. RTD drinks broaden the scope for low-alcohol and no-alcohol beverages by offering agreeable alternatives that are simple to use, reliable, and align with the evolving inclinations and ways of life of contemporary consumers. In a case in point, Monster Beverage Corporation, a US-based company that produces energy drinks, reported in February 2023 that net sales for the company's monster energy drinks segment for the last quarter of 2022 had risen by 2.6% to $1.39 billion from $1.35 billion for the same period in 2021. As a result, the augmented demand for low-alcohol and no-alcohol drinks is powering the growth of the ready-to-drink (RTD) alcoholic beverage industry.
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What Are the Key Trends Driving Ready To Drink (RTD) Alcoholic Beverages Market Growth?
Leading companies in the ready-to-drink alcoholic drinks market are launching inventive and premium ready-to-drink cocktails to meet the increasing demand from wellness-focused and convenience-seeking consumers. Premium ready-to-drink cocktails, high-quality, pre-mixed alcoholic drinks, blend convenience with top-notch ingredients and skillful preparation, aiming to deliver an exquisite drinking experience similar to a professionally mixed cocktail in a bar. For example, in October 2023, UK's beverage company Diageo unveiled the Cocktail Collection, a range of premium ready-to-drink cocktails, for the US and UK markets. These ready-to-drink cocktails are intended to offer consumers a convenient and sophisticated alternative to enjoy premium cocktails at home, devoid of the trouble of preparing them from scratch. A 500ml bottle offers five servings and 100ml cans are additionally accessible.
How Is the Ready To Drink (RTD) Alcoholic Beverages Market Segmented?
The ready to drink (RTD) alcoholic beverages market covered in this report is segmented -
1) By Type: Alcopop, Cocktail Pre-Mixes, Bottled Cocktails
2) By Flavor: Regular, Flavored
3) By Packaging Type: Bottle, Can, Other Packaging Types
4) By Distribution channel: Supermarkets And Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, On-Premise, Other Distribution Channels
5) By End User: Residential Or Retail, Commercial Or HoReCa
Subsegments:
1) By Alcopop: Malt-Based Alcopop, Spirit-Based Alcopop, Wine-Based Alcopop
2) By Cocktail Pre-Mixes: Spirit-Based Pre-Mixes, Wine-Based Pre-Mixes, Malt-Based Pre-Mixes
3) By Bottled Cocktails: Spirit-Based Bottled Cocktails, Wine-Based Bottled Cocktails
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Which Companies Are Leading the Charge in Ready To Drink (RTD) Alcoholic Beverages Market Innovation?
Major companies operating in the ready to drink (RTD) alcoholic beverages market are Anheuser-Busch Inbev SA, CocaCola Company, Diageo plc, Asahi Group Holdings Ltd., Kirin Holdings Company Ltd., Pernod Ricard, Molson Coors Beverage Company (TAP), Carlsberg AS, Suntory Group, Constellation Brands Inc., Brown-Forman Corporation, Campari Group, Davide Campari Milano N.V., Boston Beer Company Inc., PepsiCo Inc., La Martiniquaise, Heineken Holding N.V.'s, Krombacher Brewery, Rémy Cointreau USA Inc., Beam Suntory Inc., Mark Anthony Group Inc., Mike's Hard Lemonade Co., Bacardi Limited, Tails Cocktails
Which Regions Are Leading the Global Ready To Drink (RTD) Alcoholic Beverages Market in Revenue?
Europe was the largest region in the ready to drink (RTD) alcoholic beverages Market in 2024. The regions covered in the ready to drink (RTD) alcoholic beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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