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Driving Growth Of QR Code Channel In Mobile Marketing Through Increased Smartphone Usage: Pivotal Factor Influencing QR Code Channel For Mobile Marketing Market Growth in 2025
QR Code Channel For Mobile Marketing
QR Code Channel For Mobile Marketing Market Size Growth Forecast: What to Expect by 2025?
In recent times, the size of the QR code channel for mobile marketing market has seen a substantial growth. The market, from $48.18 billion in 2024, is anticipated to escalate to $64.71 billion in 2025, with a compound annual growth rate (CAGR) of 34.3%. The surge in growth during the historic period can be credited to several factors including the amplified use of mobile applications, the rising trend of mobile marketing, the proliferation of digitalization and internet services accessibility, and improved conversion rates and offerings.
How Will the QR Code Channel For Mobile Marketing Market Size Evolve and Grow by 2029?
The market size of the QR code channel for mobile marketing is anticipated to witness steep growth over the upcoming years, projected to hit $207.99 billion in 2029, boasting a cross-annual growth rate (CAGR) of 33.9%. The expansion during the predicted period can be associated with heightened recognition of QR codes, a rising need for mobile marketing platforms, increased demand for interactive marketing, a growing imperative to protect user data, and an uptick in smartphone utilization. The major trends in the forecast period look towards technological progress, product revolutions, developments in AI integration, design innovation, improvements in QR code security driven by technology, advancements in cross-channel marketing, and growth in QR code payment solutions.
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What Drivers Are Propelling the Growth of QR Code Channel For Mobile Marketing Market Forward?
The upward trend in smartphone utilization is anticipated to boost the expansion of the mobile marketing market via QR code channels. Smartphones, which bring together the standard functions of conventional mobile phones and sophisticated computing features, are growing in acceptance. This surge is due to a variety of elements, including the availability of economical devices with innovative features and functionalities, and improved access to high-speed internet connections. These factors encourage greater use for activities such as communication, entertainment, and work. QR codes are an efficient and adaptable mobile marketing instrument that allows marketers to send consumers targeted content, promotions, and transactions directly on their smartphones, which improves customer interaction and promotes conversions. For example, Iron Source, a software firm based in Israel, projected in August 2022 that the number of smartphone users in Japan could exceed 94% of the population or 115.5 million users by 2027. As a result, the escalating use of smartphones is fueling the quick response code channel's expansion in the mobile marketing market.
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Which Emerging Trends Are Transforming the QR Code Channel For Mobile Marketing Market in 2025?
Prominent corporations active in the mobile marketing market's QR code channel are concentrating on creating innovative solutions like next-generation conversational AI platforms to maintain their market standing. The next-generation conversational AI system is a highly advanced technology that uses cutting-edge techniques to facilitate dialogue between users and machines, mimicking human interaction. For example, in May 2024, Verses AI Inc., a computer software corporation based in Canada, added quick response code functionality to Verse Capture. This component permits customers to scan a QR code and engage instantly in a conversation driven by AI technology with the company. The technology can gather contact information and other key data from potential clients, facilitating businesses to amass a lead pipeline and evaluate their campaign's effectiveness.
What Are the Key Segments in the QR Code Channel For Mobile Marketing Market?
The QR code channel for mobile marketing market covered in this report is segmented -
1) By Component: Services, Platform
2) By Enterprise Size: Large Enterprises, Small And Medium Enterprises
3) By Vertical: Retail And E-Commerce, Travel And Logistics, Automotive, Banking, Financial Services And Insurance, Telecom And Information Technology, Other Verticals
Subsegments:
1) By Services: QR Code Generation Services, QR Code Scanning Services, Analytics And Reporting Services, Campaign Management Services, QR Code Customization Services
2) By Platform: Cloud-Based Platforms, On-Premise Platforms, QR Code Management Platforms, Mobile Marketing Automation Platforms
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Who Are the Key Players Shaping the QR Code Channel For Mobile Marketing Market's Competitive Landscape?
Major companies operating in the QR code channel for mobile marketing market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Verizon Communications Inc., AT&T Inc., Dell Technologies Inc., LG Electronics Inc., Intel Corporation, Hewlett Packard Inc, Vodafone Group Plc, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Systems Applications and Products in Data Processing, SAP SE, Salesforce.com Inc., Etsy Inc., ket*o Inc., Iterable Inc., Barcodes Inc., Vibes Media LLC, TEC-IT Datenverarbeitung GmbH
What Geographic Markets Are Powering Growth in the QR Code Channel For Mobile Marketing Market?
North America was the largest region in the QR code channel for mobile marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the QR code channel for mobile marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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