Global Brown Rice Market to Reach USD 17.38 Billion by 2034, Driven by Health Consciousness and Demand for Whole Grains | Zion Market Research

According to a recent report published by Zion Market Research, the global brown rice market was valued at approximately USD 9.99 billion in 2024 and is projected to reach USD 17.38 billion by 2034, growing at a CAGR of 5.7% between 2025 and 2034. The report offers in-depth insights into market trends, drivers, challenges, and opportunities shaping the future of the brown rice industry.

Overview: Brown Rice as a Nutritional Staple
Brown rice is an unpolished whole grain with only the outer hull removed, preserving its bran layer and germ-components rich in fiber, vitamins, and essential minerals such as selenium, magnesium, and phosphorus. Compared to white rice, brown rice is gaining traction as a healthier, high-fiber alternative, widely adopted by fitness-conscious consumers, diabetic patients, and individuals focusing on plant-based diets.

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Key Growth Drivers

1. Rising Demand for High-Fiber, Functional Foods
Growing awareness about gut health and prebiotics is a major catalyst for the market. Brown rice's fiber content supports digestion, blood sugar regulation, and weight management-attributes in high demand amid increasing lifestyle-related health issues.

2. Surge in Organic and Plant-Based Food Consumption

Consumers are increasingly shifting toward organic products, perceiving them as healthier and safer. This trend is fueling demand for organic brown rice, especially in developed markets.

3. Growing Popularity Across Developed and Developing Nations

Increased disposable incomes, global dietary changes, and a rising preference for premium, aromatic rice varieties such as basmati are further propelling market expansion.

Market Restraints

Despite the positive outlook, the market faces challenges such as:

Price Volatility: Being weather-dependent, rice production faces unpredictable pricing, impacting global brown rice availability.

Higher Costs: Brown rice's shorter shelf life and higher storage costs make it more expensive than white rice, limiting its widespread adoption.

Opportunities Ahead

With the demand for high-quality, health-focused grains on the rise, brown rice producers have significant opportunities in:

Developed markets like the EU and North America, where health and wellness trends dominate consumer behavior.

Online retail and specialty food stores, which cater to niche markets such as vegan, gluten-free, and organic products.

Expansion into animal feed and food industry applications, broadening the scope of usage for brown rice beyond household consumption.

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Segmental Insights

By Type: Long-Grain Brown Rice leads the segment due to its popularity in global cuisines and better texture.

By Nature: Organic brown rice is witnessing rapid growth, aligning with rising clean-label trends.

By Application: The Household segment dominates as health-conscious consumers incorporate brown rice into daily diets.

By Distribution Channel: Supermarkets/Hypermarkets remain the top sales channels, supported by visibility and accessibility.

Regional Highlights

Asia-Pacific: Dominates the global market due to being the largest producer and consumer of rice. Countries like India, Thailand, and Pakistan are major exporters. Rising health awareness and lifestyle changes in the region further boost demand.

Europe: Expected to register the highest CAGR, fueled by growing interest in whole grains, plant-based diets, and functional food categories. Markets such as Germany, Spain, and Italy are seeing rising consumption.

North America: Strong growth is seen due to increasing obesity rates and rising awareness of healthier dietary alternatives. According to NHANES, obesity prevalence in the U.S. reached 41.9% in 2020, driving consumers toward whole grain options like brown rice.

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Key Players in the Brown Rice Market

The global brown rice industry is moderately fragmented, with key players focusing on product innovation, expansion, and strategic partnerships. Prominent companies include:

KRBL Limited
Daawat
Asia Golden Rice Co. Ltd.
LT Foods Ltd.
Lundberg Family Farms
Riviana Foods Inc.
Ebro Foods
Amira Nature Foods Ltd.
Kikkoman Corporation
SunFoods LLC.
Hain Celestial Group, and others.

These companies are investing in organic and value-added rice variants to capture emerging market opportunities.

Conclusion

The global brown rice market is well-positioned for sustained growth, backed by increasing health awareness, evolving consumer diets, and demand for organic and whole foods. While challenges remain, innovation and strategic market penetration-especially in high-growth regions like Europe and Asia-Pacific-are expected to drive the industry forward.

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