Press release
Scalp Health Market to Reach USD 18.4 Billion by 2035 as Focus Shifts Toward Preventative Wellness and Neurocosmetics
Scalp Health Market
The sector is witnessing rapid transformation, fuelled by rising consumer awareness regarding scalp hygiene, increased incidence of hair-related disorders, and growing preference for clean-label and clinically proven ingredients.
Market Drivers: Innovation and Awareness Fueling Scalp Health Boom
The expansion of the scalp health market is being significantly influenced by several factors:
Rising prevalence of scalp-related disorders such as dandruff, seborrheic dermatitis, psoriasis, and hair loss is propelling demand for targeted scalp treatments.
Shifting consumer preferences toward preventive care and natural formulations are shaping the product development pipeline.
The growing influence of social media and wellness culture, especially among millennials and Gen Z, is fueling demand for premium scalp care products that combine efficacy with sustainability.
Technological advancements in dermatological research have led to the development of innovative formulations such as prebiotic scalp serums, microbiome-friendly cleansers, and scalp exfoliants.
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"Scalp health is no longer just a niche segment within haircare. Consumers are recognizing its direct correlation with overall hair vitality and wellness," says a senior analyst at Fact.MR. "This shift is pushing brands to move beyond cosmetic benefits toward therapeutic and holistic solutions."
Competitive Landscape: Strategic Innovation and Expanding Product Portfolios
The global scalp health market is dominated by both multinational conglomerates and indie disruptors that are leveraging innovation, science, and storytelling to capture market share.
Prominent players in the market include:
L'Oréal: Through its Kérastase brand, L'Oréal continues to lead with advanced scalp diagnosis and personalized routines.
Unilever PLC: With brands like Clear and Dove Dermacare Scalp, Unilever maintains strong market presence through dermatologically tested formulas.
Procter & Gamble (P&G): Head & Shoulders remains a household name with continued investment in anti-dandruff and scalp moisturizing technologies.
Himalaya Wellness: A pioneer in Ayurvedic scalp solutions, the brand is expanding globally with its herbal antidandruff and hair growth tonics.
Shiseido Company Ltd.: Innovating in the Asian market, Shiseido integrates beauty and science through its hair and scalp labs.
DECIEM (The Ordinary) and The Inkey List: These minimalist skincare brands have successfully forayed into scalp care, offering transparent, active-based products.
Briogeo: Known for clean and eco-conscious formulations, Briogeo is gaining traction among ingredient-savvy consumers.
Browse Full Report: https://www.factmr.com/report/scalp-health-market
Recent Developments: Strategic Moves Shaping the Market
In 2024, Kérastase launched its Symbiose range - a breakthrough anti-dandruff collection targeting biological and sensory needs of the scalp.
The Inkey List introduced its Salicylic Acid Exfoliating Scalp Treatment, which quickly gained viral popularity on TikTok and other social platforms.
Unilever announced its investment in biotech research to explore scalp microbiome-centered solutions in collaboration with leading dermatologists.
Briogeo expanded into the Asia-Pacific market in early 2025, responding to high demand for sulfate- and silicone-free scalp care in the region.
P&G strengthened its R&D investment into personalized scalp diagnostics, indicating a future trend toward AI-powered product recommendations.
Outlook: A Promising Future Rooted in Science and Self-Care
The scalp health market is no longer a secondary category within the haircare sector. As consumers adopt a more informed and proactive approach to hair wellness, industry players are responding with advanced diagnostics, microbiome-centric formulas, and gender-neutral branding. Emerging economies in Asia-Pacific and Latin America offer untapped growth potential, especially as awareness around hair loss and scalp diseases rises.
As per the comprehensive insights from Fact.MR's latest report, brands that innovate with transparency, efficacy, and inclusivity will be well-positioned to thrive in this fast-evolving landscape.
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