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Online Toys And Games Retailing Market: Major Trends Reshaping the Future of the Industry
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.What Will the Online Toys And Games Retailing Industry Market Size Be by 2025?
The e-commerce market for toys and games has seen a robust expansion in its size over the past few years. The market is projected to escalate from $18.18 billion in 2024 to $19.99 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 10.0%. The past growth can be attributed to factors such as a rising middle-class populace globally, an upsurge in children's television and internet usage, an increasing inclination towards online purchases, a transition to e-commerce platforms, and a soaring demand for multifunctional toys.
What's the Long-Term Growth Forecast for the Online Toys And Games Retailing Market Size Through 2029?
There is a prediction for significant expansion in the online toys and games retail market in the upcoming years, estimated to reach $28.87 billion in 2029 with a 9.6% compound annual growth rate (CAGR). Causes for this expected hike during the forecast period include heightened interest in electronic and video games, a surge in the demand for instructional and interactive toys, an increase in using social media for promoting toys and games, and a rising trend in online gaming and esports. The forecast period is also likely to witness several key trends like product innovation, advancement in learning and educational toys, incorporation of artificial intelligence and voice recognition in smart toys, along with the adoption of augmented reality (AR) and virtual reality (VR) technologies.
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What Are the Key Growth Drivers Fueling the Online Toys And Games Retailing Market Expansion?
The soaring preference among consumers for online shopping and e-commerce is predicted to ignite the advancement of the online toy and game retail sector in the upcoming period. The preference towards these platforms is on the rise given the comfort of shopping from home, broader array of products, and the ease to perform price comparison from different platforms. The benefit of e-commerce in providing a hassle-free shopping experience, a wide variety of goods, ease in comparing prices and reaching customers worldwide, is beneficial for the online toy and game retail sector. For instance, the United States Census Bureau, a government agency in the US, reports that total e-commerce sales in the US for the first quarter of 2024 witnessed an 8.6 percent (±1.1%) growth compared to the same period in 2023. This underlines the rapid expansion of e-commerce as a driving force behind the expansion of the cushion packaging market.
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What Are the Key Trends Driving Online Toys And Games Retailing Market Growth?
Major firms in the digital toy and game retail sector are putting an emphasis on the development and expansion of digital platforms, like online e-commerce marketplaces, with the intention of improving customer satisfaction, boosting sales, and widening their market coverage. Online e-commerce marketplace is a term for a digital platform that enables a variety of sellers to present and vend their goods or services, and it provides consumers with the opportunity to explore, compare, and buy from a diverse array of products or services all in one location. For instance, Tesco PLC, a retail company based in the UK, debuted a new online marketplace in June 2024, providing customers the convenience of purchasing thousands of third-party items together with Tesco's grocery products through Tesco.com and the Tesco app. Around 9,000 items in categories such as DIY, garden, homeware, toys, and games were available in the opening launch. These third-party items are sold and delivered straight from trusted Tesco partners, while Tesco handles the fulfillment of grocery orders from local stores or fulfillment centers. Tesco is vigilant in making sure these vendors adhere to strict criteria and standards when it comes to delivery time, returns and customer contentment, and will regularly evaluate their performance.
How Is the Online Toys And Games Retailing Market Segmented?
The online toys and games retailing market covered in this report is segmented -
1) By Type: Plush Toys, Infant Or Pre-School Toys, Activity And Ride-On Toys, Dolls, Games And Puzzles, Outdoor Seasonal Toys, Other Types
2) By Distribution Channel: E-Commerce Websites, Brand Stores, Marketplaces
3) By Application: School Age Children, Teens, Infants, Toddlers
Subsegments:
1) By Plush Toys: Stuffed Animals, Character-Themed Plush Toys, Sensory Plush Toys, Infant or Pre-School Toys
2) By Educational Toys: Musical Toys, Interactive Baby Toys, Activity and Ride-On Toys, Tricycles and Scooters
3) By Activity Sets: Building and Construction Toys, Dolls, Fashion Dolls, Baby Dolls, Collectible Dolls
4) By Games and Puzzles: Board Games, Card Games, Jigsaw Puzzles
5) By Outdoor Seasonal Toys: Water Toys, Sports Equipment, Playground Toys
6) By Other Types: Electronic Toys, STEM Toys, Action Figures
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Which Companies Are Leading the Charge in Online Toys And Games Retailing Market Innovation?
Major companies operating in the online toys and games retailing market are Kohl's Corporation, LEGO System A/S, Nordstrom Inc., Mattel Inc., GameStop Corporation, Hasbro Inc., Barnes & Noble Inc., TOMY Company Ltd., Ravensburger AG, BFL Group, Oompa Toys, Simba Dickie Group GmbH, UncommonGoods LLC, Hamleys of London Ltd, Tru Kids Inc., Le Toy Van Limited, Babesta LLC, Kidding Around Toys, Mary Arnold Toys, Tin Toy Arcade LLC, Toycra, ToysPlanet LLC
Which Regions Are Leading the Global Online Toys And Games Retailing Market in Revenue?
Asia-Pacific was the largest region in the online toys and games retailing market in 2023. The regions covered in the online toys and games retailing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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